فهمي محمد

- Conducted technical SEO audits of the company's e-commerce website to identify any potential issues that could be impacting its SEO performance.

- Analyzed the website's structure, content, and code for any potential errors or inefficiencies.

- Developed and implemented recommendations to improve the website's technical SEO.

- Stayed up-to-date on the latest technical SEO trends and best practices.

- Monitored the website's performance and fixed any technical issues that may have arisen.

- Stayed up-to-date with the latest SEO trends and best practices.

- Reported on the progress of technical SEO campaigns.

- Created and optimized landing pages for different campaigns.
- Updated, maintained, and optimized the company’s website for SEO to rank higher in search engines.
- Actively updated the company’s blog with SEO and keyword optimization for blogging posts.
- Worked with the marketing team to create content plans for social media, website content, blog posts, etc.
- Developed email marketing strategies to help the company grow its list of subscribers.
- Monitored website/landing page traffic for the effectiveness of strategies through analytics platforms (GA - GA4 - 3rd party analytics tools).
- Set up marketing automation to connect campaign leads with the company’s CRM.
- Created and managed newsletters, email campaigns, reminders, and customer notifications.

- Managed and published original, high-quality content on social platforms including Facebook, Twitter, and LinkedIn.
- Created, monitored, and analyzed Facebook Ads (Video Ads, Catalogue, Display) with different objectives from brand awareness to conversion.
- Built, launched, optimized, and measured Google Ads Campaigns (Search, Display, Shopping).
- Had a strong working knowledge of current e-commerce SEO Audit & Analysis.
- Created brand awareness email marketing campaigns with both Arabic and English content to level up our audience’s knowledge of e-commerce products and services.
- Analyzed e-commerce platform by Google Analytics to spot bugs and errors and develop a better customer experience.
- Did detailed competitive research to spot our competitors’ weak and strong points.
- Analyzed our website to find conversion killers like friction, lack of clarity, low relevancy, and distraction factors.

- Developed an overall digital marketing strategy around company products, including the Illuminate Speaks series, monthly Melanin MeetUps, and social policy initiative The Better Together Project.
- Built a thorough content marketing plan to level up brand awareness.
- Wrote content for the website and created a total of 30 posts for Facebook and 30 tweets for Twitter, including their creatives via Canva.
- Repurposed videos into insightful posts and profound quotes, and edited them to create a Facebook video campaign.
- Built a buyer persona for black people who suffered from racism, discovering their fears and frustrations, wants and aspirations, and detailed empathy map.
- Conducted extensive market research to identify our people's problems and offer them our solution.
- Created a mastery instructions document for creating catchy social media posts.
- Created blogs, Facebook posts, and Twitter captions to increase brand awareness of the three projects (Illuminate, Melanin MeetUps, and The Better Together Project).
- Built overall brand awareness, fundraising, and event email marketing campaigns.
- Provided conversion rate optimization insights and recommendations for the whole website.

- Conducted social media marketing activities such as social listening and creating posts for Twitter, LinkedIn, Facebook, and Instagram.
- Completed copywriting projects including 15 mini-articles, a short sales letter, 22 compelling organic copies, 30 powerful headlines, and over 54 bullet points, as well as 36 simple, easy-to-implement content frameworks.
- Led Twitter caption creation by assuring spelling and grammar, helping the team to formulate captions and publish them, and creating quotes and pictures via Canva.
- Created lead magnet materials including an opt-in page, landing page, opt-in video script, and report script.
- Designed an opt-in page to generate qualified leads.
- Created various email marketing campaigns including indoctrination, engagement, ascension, consumption, upselling, segmentation, and re-engagement.
- Conducted extensive market research to identify loyal customers and target them.