Faieza Rahali

Media Leadership / Campaign Execution
• Oversaw media operations, team performance, and creative output.
• Led cross-functional teams of content creators, designers, and coordinators to deliver high-quality campaigns across all channels.
• Coordinated with internal departments and external stakeholders to ensure timely campaign execution and brand consistency.
• Directed online presence and digital strategy to align with brand objectives and KPIs.
• Led the creation of marketing collateral (brochures, videos, presentations, etc.) that effectively communicated brand values and offerings to
target audiences.
• Led cross-functional teams of content creators, designers, and coordinators to deliver high-quality campaigns.
Event Management / Public Relations
• Managed media coverage for prominent local and international events, including Ǫatar International Food Festival, Shaqab, Earthna Summit,
and others.
• Conceptualized and produced creative, high-end physical invitations to enhance guest experience and reinforce brand identity.
• Coordinated influencer invitations, briefing materials, and exclusive access during events.
• Managed their deliverables (e.g., stories, posts, event tags) to ensure alignment with brand messaging.
• Built and maintained relationships with media outlets, bloggers, and digital personalities to maximize event exposure.
Branding / Digital Management
• Spearheaded digital strategy, rebranding, and content creation for over 6 FCB brands under Volume Group.
• Directed the development and maintenance of brand guidelines, ensuring consistency across all marketing channels and communication.
• Supported brands rebranding initiatives through storytelling, visual updates, and strategic launch
• Contributed to product packaging C menu development to align with updated brand identity and customer experience goals.
• Strengthened online presence resulting in improved ratings and visibility.
• Conducted competitor benchmarking to refine brand positioning and market differentiation.
Social Media Management
• Managed brand profiles across Instagram, Facebook, TikTok, and other platforms.
• Led content planning, publishing, and daily community management.
• Developed tailored strategies to boost engagement, reach, and brand consistency.
• Led the production of high-quality visual content (photos, videos, reels)
• Partnered with designers and content creators to maintain a cohesive brand tone and visual identity.
• Implemented analytics tracking and performance reporting to optimize campaign results.
Copy writing, SEO /Content Optimization
• Crafted compelling captions, ad copy, and scripts aligned with brand voice and marketing goals.
• Executed keyword optimization to enhance online discoverability and search engine performance.

• Conceptualize, plan and execute marketing campaigns across various channels such as social media, email, search engines, and websites
ensuring brand loyalty.
• Lead members of the marketing team such as content creators or graphic designers, photographers.
• Strategy development and planning of marketing campaigns right from ideation to final analysis and refinement
• Promote business and brand awareness by generating genuine traffic both offline and online channels such us email marketing, exhibitions and
loyalty programs.
• Research industry trends, keywords, and audience preferences to produce high- quality content that resonate with target audiences and drive
website traffic.
• Working with other department heads and staff to discuss plans and marketing strategies
• Accomplish campaign objectives, target audience segmentation, messaging, and content creation to achieve desired marketing goals.
• Analyzing campaign performance metrics to evaluate the effectiveness of digital marketing and provide periodic reports.
• Create engaging and informative content to attract and retain audience attention.
• Manage social media platforms such as Facebook, Instagram, Tiktok, X.. to execute marketing campaigns, running paid ads to drive
engagement, and generate leads.
• Managed and maintain relationships with vendors, clients, and media contacts
• Select and collaborate with top influencers to expand reach to a larger audience.

• Acted as the primary point of contact for a portfolio of key clients across various industries, including \[e.g., FCB, retail, hospitality, tech\].
• Managed the full lifecycle of client campaigns, from initial briefing to execution, reporting, and optimization.
• Translated client goals into actionable marketing strategies in collaboration with creative, content, and media teams.
• Led regular client meetings, presentations, and performance reviews to maintain alignment and satisfaction.
• Monitored campaign KPIs, prepared performance reports, and provided actionable insights to drive continuous improvement.
• Managed client budgets, estimates, and billing processes, ensuring transparency and profitability.
• Identified upselling and cross-sell opportunities to grow client accounts and expand service offerings.
• Kept up to date with market trends and competitor activity to provide strategic recommendations to clients.

• Plan, build, and implement digital marketing campaigns across multiple channels and platforms.
• Manage digital channels and communicate with customers through it.
• Collaborate with designers to improve user experience.
• Prepare and manage a digital marketing budget.
• Improve brand awareness by launching optimized online adverts through Google
• Ads, Meta business suite, Google Analytics…
• Plan and monitor the ongoing company presence on social media.
• Providing creative ideas for content marketing.