Muhammed Faijas v

• Planned, launched, and optimised Google Ads and Meta Ads campaigns across multiple brand clients, managing lead
generation, budget allocation, and performance reporting
• Set up conversion tracking, GTM tags, and Meta Pixel for client accounts to ensure accurate lead attribution and campaign
measurement
• Ran lead generation campaigns using lead forms, landing pages, and CTA optimisation — reporting on CPL, conversion rate,
and lead quality with strategic recommendations
• Grew the agency Instagram account to 42K+ followers through consistent content strategy and short-form video production
• Built and launched the agency WordPress website with on-page SEO, ranking on Googles first page for Best Media Agency
in Kerala within 2 months

• Owned full paid acquisition strategy for a D2C Shopify brand on Meta and Google, scaling to Rs.91 Lakh (~AED 350K)
revenue, 28, 940+ purchases at 6.42x blended ROAS (peak 11.38x)
• Configured Google Tag Manager (GTM) for conversion event tracking, pixel firing, and attribution across the full customer
funnel
• Diagnosed and resolved performance issues across campaign structure, creative, bidding strategy, account structure, and
landing page flow
• Conducted A/B testing across creatives, audiences, and offers to improve conversion rate, reduce CPA, and scale spend
efficiently
• Built and optimised Shopify storefronts and landing pages, improving conversion through CTA placement, lead form
structure, and user journey analysis
• Monitored CPL, CPA, ROAS, CTR, CPM, and CVR daily — making data-based optimisations and preparing weekly
performance reports
• Used ManyChat and WhatsApp automation to support lead capture, nurture flows, and repeat purchase sequences

• Handled B2B and B2C sales of auto A/C spare parts — compressors, condensers, evaporators, clutch & coil sets,
expansion valves, sensors, refrigerant gas, and electric compressors.
• Covered 50+ vehicle brands including Toyota, Nissan, Honda, Mitsubishi, Mercedes-Benz, BMW, Lexus, Ford, and
Chinese brands (Geely, Changan, MG, Haval, JAC, Chery).
• Built long-term relationships with workshops, garages, fleet operators, and resellers across the UAE, driving
repeat orders and account growth.
• Closed high-value deals through face-to-face consultation, product demonstration, and tailored technical
recommendations.
• Consistently achieved monthly sales targets, contributing directly to branch revenue growth.
• Used ITI diesel mechanics background to advise on OEM vs aftermarket compatibility, reducing returns and
upselling related components.
• Managed inventory checks, order placement, and supplier follow-up to keep stock aligned with demand.
• Worked with manufacturer brands including Denso, Valeo, Sanden, Hanon, Doowon, and HVCC on pricing and
availability.

• Planned and managed Meta Ads and Google Ads campaigns focused on lead generation, consistently improving lead
volume and reducing cost per lead (CPL) for the UAE market
• Set up and monitored Meta Pixel, conversion events, and Google Tag Manager (GTM) tags to ensure accurate tracking,
attribution, and campaign measurement
• Worked closely with the sales team to review lead quality feedback and adjusted audience targeting, campaign structure, and
bidding strategy accordingly
• Identified and resolved performance issues across targeting, creatives, bidding, and landing page flow — diagnosing whether
root cause was in campaign setup, tracking, or website
• Built clear performance reports covering CPL, CTR, ROAS, and conversion trends with actionable recommendations for
management
• Managed ad budgets across multiple campaigns, reallocating spend weekly based on performance data to maximise ROI
• Created bilingual (Arabic & English) ad copy and social media content to maximise local UAE audience reach