Failan saleem, Head of non financial qualifications

Failan saleem

Head of non financial qualifications

Pwc - United Arab Emirates

Location
United Arab Emirates - Dubai
Education
Higher diploma, Human resources managment
Experience
11 years, 3 Months

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Work Experience

Total years of experience :11 years, 3 Months

Head of non financial qualifications at Pwc - United Arab Emirates
  • United Arab Emirates - Dubai
  • My current job since July 2018

Overall growth responsibility for non financial qualifications in the GCC.

Marketing Director/Program director at Oakwood International
  • United Arab Emirates - Dubai
  • January 2015 to May 2018

Overall responsibility for conceptualization, development, delivery and experience management of the Chartered institute of marketing UK programmes in addition to marketing and brand building Pioneered the launch of level 7 in Dubai, including.

Business development
Strategic enrollment growth
Brand visioning and integrated communications for multiple programs and brand visibility
Knowledge sharing and Innovation for continuous improvement
Supervising and execution of marketing plans
Relationship building with media channels
Data-driven strategy
Digital footprint development
Organizing internal creative events
Programme management
Coaching and development of sales team
Overall responsibility for programme delivery.

Marketing director and Program manager at International House Dubai
  • United Arab Emirates - Dubai
  • January 2013 to February 2015

Marketing Director and Program Manager/Trainer
Chartered institute of Marketing UK
 Defining and developing market driven strategies
 Brand visioning and integrated communications for multiple programs
and brand visibility
 Knowledge sharing and Innovation for continuous improvement
 Supervising and execution of marketing plans
 Relationship building with media channels
 Developing marketing metrics
 Digital footprint development
 Organizing internal creative events
 Programme management
 Coaching and development of sales team
 Overall responsibility for programme delivery of the Chartered
Institute of Marketing, United Kingdom

Education

Higher diploma, Human resources managment
  • at CIPD
  • August 2016

CIPD is the premier level HR Qualification in the World.

Master's degree, Strategic Marketing
  • at Chartered Institute of Marketing
  • July 2016

Best Student overall for certificate Best student subject prize 2A's 5 B's and 5 C's in total

Master's degree, General
  • at Post Graduate Institute of managment
  • July 1998

Specialties & Skills

Digital Strategy
Strategic Marketing
Lead tutor
Brand PR
Business Development
Go to market specialist
Strategic marketing
Brand management
Business development
Digital strategy
programme management
consultancy
performance management
Integrated communications

Languages

Arabic
Intermediate
English
Native Speaker

Memberships

Chartered Institute of marketing
  • Fellow of the Chartered Institute of Marketing
  • January 2003
Chartered institute of personnel managment
  • MCIPD
  • January 2017

Hobbies

  • Physical well-being