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Faisal Abu El-Ghanam, Marketing Consumer Devices Manager

Faisal Abu El-Ghanam

Marketing Consumer Devices Manager ·Du

United Arab Emirates

Bachelor's degree, Management Information System (MIS)

Work experience

Total years of experience: 21 years, 5 months

Marketing Consumer Devices Manager

July 2014 - Present

Du

Dubai, United Arab Emirates

July 2014 - Present

Accomplishments:
• Played a vital role in managing several successful launches for new handsets including iPhone and other latest Devices with all brands.
• Contributed in aggressively negotiating between du and all the Handsets Vendors and accorded for accomplishing the established yearly revenues and targets.
• Recorded success in launching Smartphone Proposition and Devices Installment program across the retail du stores and online platforms, simultaneously monitored business growth and marketing plans.
• Introduced several upgrade programs for Apple Devices and Reverse subsidy for Prepaid customers in addition to some exclusive online offers to attract new customers to sign contracts on the Website.

Key Accountabilities:
• Providing visionary leadership and successful sales and operational direction in developing and executing the mobile devices and accessories roadmap (smartphones, tablets, accessories), including all concept, business case, business requirements, development, market launch, and product lifecycle activities.
• Commanding aggressive sales plans, marketing activities, campaigns, and promotions for new and current product lines with a primary focus on the sale of handsets across retail and online platforms.
• Effectively launching successful new Handsets in liaison with Marketing, Sales & Digital Teams. Researching and tracking market dynamics/trends; customer segmentation trends and rolling out a compelling marketing and operational delivery strategy.
• Strategically improving the product’s positioning, by device release calendar and promotional roadmap. Transforming business models to propel business growth and fostering revenue-generating relationships with existing/ prospective clientele.
• Applying expert knowledge on current and emerging mobile, technologies, market trends and competitive offerings, existing and future relationships to define and deliver a multi-year roadmap for all devices and accessories.

Company industry:
Telecommunications
Job role:
Marketing and PR

Devices Management and Product Development Team Leader

January 2005 - June 2014

Zain Jordan

Amman, Jordan

January 2005 - June 2014

Joined Zian as a Profiling Representative and moved up the career trajectories, meriting multiple promotions and finally handled the positions as Devices Management and Product Development Team Leader.

Designation Chronology:
• 2010 - 2014: Devices Management and Product Development Team Leader
• 2008 - 2010: Business Simulation Team Leader
• 2006 - 2008: Business Excellence Officer
• 2005 - 2006: Profiling Representative

Accomplishments &Accountabilities- Devices Management and Product Development Team Leader:
• Instrumental in negotiating and concluding the Zain- Apple Agreement and handpicked to lead internal device training and direct the marketing department to bundle smart devices with compelling plans.
• Vital in launching the new postpaid and prepaid plans for iPhone products including a robust business model for building excellent mobile experiences.
• Bringing great handsets to the market by aggressively negotiating between Zain Jordan and Vodafone and registered success on sourcing exclusive deals with Samsung, Blackberry, Nokia and Huawei.
• Proposed new Device Strategy, RFP development recommendations to improve the effectiveness of commercial activities, sales function, vendor selections, generating leads and improving capabilities of sales personnel.
• Contributed to identifying devices vendors related to Zain’s HSPA and seamlessly managing an effective launch in March 2011.
• Demonstrated deep experience in mobile excellence, mobile trends (as handset, smart phones and wireless data terminals), iOS and Android best practices, driving requirements, and the development of systems to be used by a variety of people.

Accomplishments & Accountabilities- Business Simulation Team Leader:
• Designing a comprehensive Pre-Simulation and Post simulation testing activities and implementations strategy to effectively markets Zian’s products, services and promotions
- pre-simulation through aggressive testing
-post-simulation by mapping current customer journeys, analyzing organizational readiness and promptly addressing associated risks/challenges.
• Delivered strategies to keep the company competitive and innovative. Conceptualized business development plans and implemented launch processes and product awareness initiatives.
• Enhanced effectiveness of market segment through creative approaches to product/service offerings using market research, field visits, customer feedback, trend analysis and competitor analysis.

Accomplishments & Accountabilities- Business Excellence Officer:
• Handled increasing responsibilities in the capacity of Certified Internal Quality Auditor.
• Developed new product introduction processes and product launch strategy to achieve corporate objectives for products and services as well as enhanced customer satisfaction.
• Streamlined internal cross-functional business processes with a focus on operational excellence, opening new sales ports, high profitability and customer satisfaction.
• Implemented best practices across all business units, cost optimization techniques and quality tools in today’s highly dynamic and modern business models.

Accomplishments & Accountabilities- Profiling Representative:
• Conceptualized strategic blueprint for the business, formulated strategies and policies to identify new potential customers and support the achievement of the business objectives.
• Handled initiatives for maintaining a comprehensive customer database to market the full product line of offerings and achieve pre-set sales and profit targets.
• Persistently updated & maintained working knowledge of products/services & respective marketplaces to meet evolving customer requirements.

Company industry:
Telecommunications
Job role:
Marketing and PR

Education

The Hashemite University

June 2006

June 2006

Bachelor's degree, Management Information System (MIS)

Jordan

GPA (point): 2.73 out of 4

GPA (point): 2.73 out of 4

B Sc. Degree in Management Information System (MIS),The Hashemite University, Jordan – 2006

Skills

Marketing
Expert
Marketing
Expert
Vendor Management
Expert
Vendor Management
Expert
Product Management
Expert
Product Management
Expert
Promotion Design
Expert
Promotion Design
Expert
Revenue Management
Expert
Revenue Management
Expert
Strong Devise Management
Expert
Strong Devise Management
Expert
Promotional & New Product Launch Strategies
Expert
Promotional & New Product Launch Strategies
Expert
Communication Skills
Expert
Communication Skills
Expert
Analytical Skills
Expert
Analytical Skills
Expert
Stakeholder/Partner/Supplier Management
Expert
Stakeholder/Partner/Supplier Management
Expert
Industry Expertise
Expert
Industry Expertise
Expert
Interpersonal Skills
Expert
Interpersonal Skills
Expert
Presentation Skills
Expert
Presentation Skills
Expert
Driving Growth
Expert
Driving Growth
Expert
Marketing
Expert
Marketing
Expert
Marketing & Product Ownership
Expert
Marketing & Product Ownership
Expert
Product Promotion & Launch/Product Lifecycle Management
Expert
Product Promotion & Launch/Product Lifecycle Management
Expert
Revenue Enhancement
Expert
Revenue Enhancement
Expert
Deft in Marketing Products, Devices & Accessories
Expert
Deft in Marketing Products, Devices & Accessories
Expert
Promotion Design
Expert
Promotion Design
Expert
Revenue Management
Expert
Revenue Management
Expert
Product Management
Expert
Product Management
Expert
Vendor Management
Expert
Vendor Management
Expert

Languages

Arabic

Native Speaker

English

Expert

French

Beginner

Training and Certifications

Certifications
DELF Certificate in French Language
Smart Device & Mobile User Experience Summit
SIM & VAS Technical Training
Manager’s Development Program
Vodafone Partner Markets Terminals workshop in Dusseldorf, Germany
Manager Leadership Training
Feb 2013 - Feb 2013
PMP Certification Preparation Course
PMP Certification Preparation Course
Sep 2012 - Sep 2012
Comprehensive Marketing Training Phase 1
Comprehensive Marketing Training Phase 1
Jun 2013 - Jul 2013

Hobbies and interests

Travelling