Marketing Consumer Devices Manager
Du
Total years of experience :19 years, 3 Months
Accomplishments:
• Played a vital role in managing several successful launches for new handsets including iPhone and other latest Devices with all brands.
• Contributed in aggressively negotiating between du and all the Handsets Vendors and accorded for accomplishing the established yearly revenues and targets.
• Recorded success in launching Smartphone Proposition and Devices Installment program across the retail du stores and online platforms, simultaneously monitored business growth and marketing plans.
• Introduced several upgrade programs for Apple Devices and Reverse subsidy for Prepaid customers in addition to some exclusive online offers to attract new customers to sign contracts on the Website.
Key Accountabilities:
• Providing visionary leadership and successful sales and operational direction in developing and executing the mobile devices and accessories roadmap (smartphones, tablets, accessories), including all concept, business case, business requirements, development, market launch, and product lifecycle activities.
• Commanding aggressive sales plans, marketing activities, campaigns, and promotions for new and current product lines with a primary focus on the sale of handsets across retail and online platforms.
• Effectively launching successful new Handsets in liaison with Marketing, Sales & Digital Teams. Researching and tracking market dynamics/trends; customer segmentation trends and rolling out a compelling marketing and operational delivery strategy.
• Strategically improving the product’s positioning, by device release calendar and promotional roadmap. Transforming business models to propel business growth and fostering revenue-generating relationships with existing/ prospective clientele.
• Applying expert knowledge on current and emerging mobile, technologies, market trends and competitive offerings, existing and future relationships to define and deliver a multi-year roadmap for all devices and accessories.
Joined Zian as a Profiling Representative and moved up the career trajectories, meriting multiple promotions and finally handled the positions as Devices Management and Product Development Team Leader.
Designation Chronology:
• 2010 - 2014: Devices Management and Product Development Team Leader
• 2008 - 2010: Business Simulation Team Leader
• 2006 - 2008: Business Excellence Officer
• 2005 - 2006: Profiling Representative
Accomplishments &Accountabilities- Devices Management and Product Development Team Leader:
• Instrumental in negotiating and concluding the Zain- Apple Agreement and handpicked to lead internal device training and direct the marketing department to bundle smart devices with compelling plans.
• Vital in launching the new postpaid and prepaid plans for iPhone products including a robust business model for building excellent mobile experiences.
• Bringing great handsets to the market by aggressively negotiating between Zain Jordan and Vodafone and registered success on sourcing exclusive deals with Samsung, Blackberry, Nokia and Huawei.
• Proposed new Device Strategy, RFP development recommendations to improve the effectiveness of commercial activities, sales function, vendor selections, generating leads and improving capabilities of sales personnel.
• Contributed to identifying devices vendors related to Zain’s HSPA and seamlessly managing an effective launch in March 2011.
• Demonstrated deep experience in mobile excellence, mobile trends (as handset, smart phones and wireless data terminals), iOS and Android best practices, driving requirements, and the development of systems to be used by a variety of people.
Accomplishments & Accountabilities- Business Simulation Team Leader:
• Designing a comprehensive Pre-Simulation and Post simulation testing activities and implementations strategy to effectively markets Zian’s products, services and promotions
- pre-simulation through aggressive testing
-post-simulation by mapping current customer journeys, analyzing organizational readiness and promptly addressing associated risks/challenges.
• Delivered strategies to keep the company competitive and innovative. Conceptualized business development plans and implemented launch processes and product awareness initiatives.
• Enhanced effectiveness of market segment through creative approaches to product/service offerings using market research, field visits, customer feedback, trend analysis and competitor analysis.
Accomplishments & Accountabilities- Business Excellence Officer:
• Handled increasing responsibilities in the capacity of Certified Internal Quality Auditor.
• Developed new product introduction processes and product launch strategy to achieve corporate objectives for products and services as well as enhanced customer satisfaction.
• Streamlined internal cross-functional business processes with a focus on operational excellence, opening new sales ports, high profitability and customer satisfaction.
• Implemented best practices across all business units, cost optimization techniques and quality tools in today’s highly dynamic and modern business models.
Accomplishments & Accountabilities- Profiling Representative:
• Conceptualized strategic blueprint for the business, formulated strategies and policies to identify new potential customers and support the achievement of the business objectives.
• Handled initiatives for maintaining a comprehensive customer database to market the full product line of offerings and achieve pre-set sales and profit targets.
• Persistently updated & maintained working knowledge of products/services & respective marketplaces to meet evolving customer requirements.
B Sc. Degree in Management Information System (MIS),The Hashemite University, Jordan – 2006
