فيصل الموسى

• Develop marketing strategies to increase the awareness of the brand.
• Tracking and analyzing the performance of all Marketing activities and advertising campaigns.
• Supervision digital marketing campaigns including social media, display, search, and retention
campaigns.
• Managing growth strategies to drive user acquisition, retention, and revenue growth.
• Managing all partnership and sponsorship activities.
• Responsible for media buying and in-app advertising.
• Responsible for food partner promotions and campaigns.

• Led the merchandising team in the Eastern Region, driving trade activities to enhance market share and optimize planograms for improved visibility.

• Collaborated with the supply chain department to effectively manage point-of-sale materials, ensuring timely distribution and impactful presentation in the trade.

• Spearheaded monthly promotional activities in partnership with sales and merchandising teams, resulting in increased engagement and sales performance.

• Utilized data-driven insights to refine merchandising strategies, contributing to a cohesive brand presence and customer experience across various retail environments.

• Fostered strong relationships with cross-functional teams to align marketing initiatives with merchandising efforts, enhancing overall effectiveness.

• Leading the merchandising team to achieve organization goals and objectives.
• Responsible for all trade activities (market share, planograms, visibility).
• Set Merchandising target KPIs.
• Responsible for staff planning and coaching for the team of Merchandisers and supervisors.
• Ensure implementing yearly BDA contracts and monthly activity.
• Responsible for translating the marketing and sales strategy to the trade.

• Achieve the set coverage, core distribution, and visibility targets in the assigned area.
• Ensure applying all contracts and BDA in the Market and negotiate new contracts.
• Ensure the Listing of new SKUs and the achievement of the POP objective.
• Ensure that the promotional program is implemented effectively in store.
• Maintain relationships with the clients by providing them support, and information,
recommending profits and service improvement.
• Advising Clients about delivery schedule and after-sales service.

• Spearheaded the merchandising team in the Eastern region, driving strategic initiatives to enhance brand visibility and product placement.
• Orchestrated monthly promotional activities, ensuring alignment with marketing strategies to maximize market impact.
• Collaborated cross-functionally with marketing and sales teams to develop compelling promotional campaigns that resonate with target audiences.
• Analyzed market trends and consumer behavior to optimize merchandising strategies, resulting in improved sales performance.
• Fostered a high-performing team culture, mentoring team members to achieve professional growth and exceed performance targets.
• Leveraged data-driven insights to refine promotional tactics, enhancing customer engagement and driving brand loyalty.

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• Spearheaded a high-performing customer service team, enhancing client satisfaction and loyalty.

• Managed daily retail operations, optimizing inventory management and merchandising strategies.

• Implemented effective marketing initiatives that increased foot traffic and boosted sales.

• Cultivated strong relationships with clients, ensuring personalized service and repeat business.

• Analyzed customer feedback to identify trends and improve service delivery.

• Trained and developed team members, fostering a collaborative environment that drove performance.

• Leveraged data-driven insights to inform merchandising decisions and promotional strategies.