فيصل بيداس

 Establishes strategic marketing direction, long-range and annual planning for each project in the company.
 Maintains up-to-date knowledge in marketing, media, and research theory and technique.
 Supporter profiling and running regular reports
 Supervise the planning and development of company marketing and communications materials.
 Designing research questionnaires and moderator guides.
 Prepares and recommends selling costs and expense budgets
 Establishes performance goals for the sales department, and monitors performance on a continual basis.
 Executes sales programs in accordance with approved policies. Informs management of significant sales developments affecting the company

 Develop a sales strategy that ensures attainment of company sales goals and profitability.
 Identifies marketing opportunities by identifying customer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; sales forecasting
 Determine price schedules and discount rates.
 Resolve customer complaints regarding sales and service
 Plan and direct staffing, training, and performance evaluations to develop and control sales

Highlights:
• Conducted market research, marketing and feasibility analysis for the new projects. Was key contributor during the development phase of new projects.

Key Responsibilities:
• Conceptualizing marketing strategies, tactics, business analytics and for developing media schedule campaign for sales.
• Developing promotional strategies for sales and marketing plans to drive business and establishing a future growth objective through expansion, tendering business and service enhancement.
• Formulating sales strategies considering the benefits of the current market trends and future outlook in the real estate sector.
• Devising policy, procedures and operations ensuring compliance with company regulations, and appropriate laws.
• Leading a team of operations/administrative personnel to achieve established service standards.
• Developing marketing budget, conducting market research for determining market necessities for existing/future projects.
• Keeping abreast of real estate trends and creating long term strategic plans to secure guaranteed returns for the organization.

Highlight:
• Played an imperative role in the in commencement of 3 shopping malls in Saudi Arabia.
- Al Noor Mall : Medina
- Mall of Arabia: Jeddah
- Mall of Dhahran Extension: Dhahran

Key Responsibilities:
• Researched and analyzed present/future market trends and recommended suitable strategies and tactics to the senior management to exploit these opportunities for sound and profitable growth.
• Designed/implemented strategic business development and marketing plans.
• Conceptualized, planned, executed sales and marketing programs, conducted market surveys in various mall to evaluate existing business.
• Formulated property awareness strategies to drive business and capture virgin/competitor markets in alignment with organizational objectives and profit motives.
• Drove focused and exclusive marketing campaigns targeting high-end investors and venture capitalists.
• Spearheaded key marketing initiatives advertising campaigns and promotions activities. Contrived and led researches to understand and anticipate macro economic growth.
• Evaluated financial and strategic viability as well as administered the overall operations.

Highlight:
• Established sales/marketing department from scratch and developed business plans.
• Orchestrated various real estate exhibitions
- 2005 - Aqaba real estate exhibitions in Aqaba.
- 2006 - Property Link in Amman.
- 2006 - Cityscape in Dubai.
• Instrumental in launching 2 projects: compound 40 units in Amman and residential project 250 units in Aqaba.

Key Responsibilities:
• Formulated sales policies and strategies, conceptualized advertising campaigns and established corporate marketing and sales plans based on the current/future Jordanian Real Estate market.
• Devised property sales/marketing plans to achieve pre- determined targets, liaised with real estate agents/brokers, negotiated contracts, quoted favorable sale terms to strike best price/terms deal for buyers.
• Participated in market exhibitions/events and organized training program for new hires/sales team and acted as a resource to enable them to leverage client relationships to maximum extent possible and obtain competitive position in the industry.
• Planning and organizing work, setting priorities, and making efficient use of available resources to attain the company sales objectives.
• Managed a sales team for implementing business plans & to handle various marketing and sales technique in real estate industry.

Key Responsibilities:
• Fostered networking systems for resident within the same major or class to form study groups.
• Administered all the aspects encompassing of student’s registration as well as coordination of internal departmental activities and ensured compliance of rules/regulations.
• Prepared weekly reports of student activities submitted them to the senior management and recommended apposite measures for appraisals.
• Handled the recruitment tasks including interviewing/hiring a staff of 9 people and training them on every semester.
• Served as a concerned, non-judgmental peer advisor, whose goal is to assist resident students in resolving problems and mediated with residents in conflict with one another.


Other Professional Experiences:
• June 1998 - July 2001: Eirad Co. Ltd. For International Trading, Financial Accountant, Riyadh, Saudi Arabia.
• July 1996 - May 1998: Compu Business, Sales & Marketing Executive, Riyadh, Saudi Arabia.