Faizah Karimshah

• Deliver Forbes Five-Star, LQA, and W Hotel-aligned luxury wellness experiences to an international VIP and UHNW
clientele, consistently exceeding guest satisfaction benchmarks.
• Drive treatment and retail revenue performance through expert consultations, strategic upselling, and high
conversion client retention.
• Mentor and develop newly onboarded therapists on Sisley Paris protocols, luxury consultation standards, and
elevated guest journey delivery.
• Oversee daily treatment room readiness, operational flow, and service consistency during peak demand, stepping
into a de facto operational leadership function within the spa.
• Maintain full compliance with Dubai Municipality and DHA hygiene, sterilisation, and sanitation regulations across
all client treatment areas.
• Cultivate long-term relationships with VIP guests, Palm residents, and repeat clientele, driving measurable
increases in rebookings, referrals, and guest loyalty.
• Lead Sisley Paris representation at hotel activations, VIP events, and seasonal campaigns, converting brand
visibility into measurable commercial performance.
• Contribute to SOP refinement, treatment journey improvements, and service touchpoint upgrades aligned with
Sisley and W brand benchmarks.

• Core leadership team member responsible for establishing guest journey standards, service protocols, and
operational procedures from pre-opening through to launch.
• Designed and delivered personalised face-workout consultation journeys and bespoke facial fitness programmes
aligned with individual client skin and anti-ageing goals.
• Trained and onboarded the full therapist team on Face Flex protocols, brand service rituals, and luxury client-flow
standards.
• Supervised daily studio operations including appointment scheduling, session flow, room readiness, and guest
satisfaction management.
• Drove client retention, package renewals, and homecare product sales through expert skincare guidance and
aftercare planning.
• Managed stock control, consumables inventory, and replenishment cycles to support cost-efficient daily
operations.

• Founding leadership team member; partnered with the Wellness Director to design, launch, and refine the full
beauty and wellness treatment menu for a high-net-worth membership clientele.
• Led advanced member consultations, VISIA Skin Analysis diagnostics, and bespoke long-term treatment planning
focused on measurable results, retention, and loyalty.
• Trained, mentored, and developed therapists on treatment protocols, luxury service rituals, consultation
standards, and member relationship management.
• Delivered specialist holistic therapies including Sound Healing, Mauli Rituals, Matri Healing, and Access Bars,
enhancing the clubs exclusive wellness offering.
• Managed treatment room standards, hygiene compliance, sterilisation controls, and five-star operational
readiness across all club areas.
• Oversaw stock management, premium retail controls, and consumables forecasting to support smooth daily
operations and revenue growth.
• Acted as senior point of contact for members, resolving concerns discreetly while maintaining the elevated
private club environment.
• Supported recruitment, onboarding, and in-house training initiatives, embedding a high-performance service
culture from day one.

• Authored treatment menus and Standard Operating Procedures adopted across a multi-brand vegan wellness and
beauty portfolio, ensuring consistent service delivery across international markets.
• Led brand growth strategies and performance management across multiple markets, driving measurable
commercial outcomes against profit and KPI targets.
• Supervised and developed a team of marketing executives, setting performance standards, coaching execution,
and ensuring brand consistency.
• Managed brand content production and execution across print, digital, and event channels across international
markets.
• Coordinated product launches, influencer partnerships, and distributor relationships to extend brand reach and
commercial sell-through.

• Delivered advanced skincare treatments using Biologique Recherche and Weyergans High Care protocols for an
exclusively women-only UHNW clientele.
• Conducted VISIA Skin Analysis diagnostics to inform bespoke treatment plans.
• Educated clients on skin health and homecare through personalised product prescriptions, driving measurable
retail revenue performance.
• Managed treatment inventory, consumables forecasting, and accurate client procedure and sales records.

• Delivered a full range of beauty therapy treatments including facials, body therapies, waxing, and
manicure/pedicure services.
• Supported front desk and reception operations, building an early foundation in spa guest service and
appointment management.