Senior Brand Manager Dettol (Russia, Middle East and Africa)
Reckitt Benckiser
Total years of experience :12 years, 4 Months
Managing Top 20 Global NPDs for Dettol in the RUMEA region, reporting to Category Marketing Director - Dettol, my core responsibilities include the end-to-end management of Innovations from Product Development to Developing Communications to Excellence in In-Market Launch.
Managing a portfolio of $ 70 million, reporting to the Marketing Director - Personal Care, responsibilities include managing category and market development, leading major brand innovations and devising the strategy for premiumization on a highly penetrated category
The Institute of Business Administration (IBA) is a prominent university in Karachi, Pakistan. Established in 1955 in collaboration with the Wharton School, it was the first business school in Asia set up on the US-MBA model. Since 2014, HEC has consistently ranked it to be one of the best business school in Pakistan. It started as a constituent college within the University of Karachi, however in 1994 it's status was elevated to an independent institution in Pakistan. it is one of two Pakistani business schools to be awarded the coveted certification by the South Asian Quality Assurance System (SAQS).[3] IBA, today, has expanded into several other disciplines including in computer science, economics and mathematics, however majority of it's students are enrolled in business-related disciplines.