Falguni Gopalan

Content Marketing Specialist at 3B Scientific ▪

• Germany
• My current job since July 2021

RESPONSIBILITIES
• Produced SEO-optimized blogs aligning with marketing goals to enhance web content quality
• Maintained region-specific website content through CMS updates for international domains (.com, .de, .fr, .gb, .hu, .ru, .it, .tr, .br, .es)
• Created, sent out, and analyzed Newsletters for End-users, Distributors, and Leads across 10 countries/regions
• Oversaw the importing, maintaining, and updating of a 200, 000+ contacts database on HubSpot
• Procured tailored graphics, including banners for blogs, homepages, and newsletters
• Contributed to shaping future marketing campaigns and strategies
• Utilized Google Analytics and HubSpot analytics for insightful reporting
• Designed impactful landing pages and social media posts with HubSpot
• Authored PR content for the company website's News section
• Cross-functional collaboration with product managers, sales managers, and external agencies

Client Service Manager at RightMindz

• India - Chennai
• December 2013 to December 2014

HR Manager at The Sanmar Group

• India - Chennai
• July 2010 to August 2011