Senior Brand Manager
Advocacy Asia
Total years of experience :12 years, 3 Months
Creating engaging consumer journeys for passive brand users to turn them into active brand advocates through the use of technology and creative marketing.
Social media campaign management, including strategy, conception and execution. Monitoring and analysis along with client co-ordination being daily duties. Handling a decent team of SMEs and Sr. SMEs across a variety of clients in both, the B2B and the B2C segments. Managing digital media with respect to ads and designing campaigns for all clients in my department. Business development with existing clients and regular meetings and conceptualizing online strategy as a shoot of client's offline campaigns and vice-versa.
Handling and planning media campaigns and public relation activities for a variety of clients. Handling social media activities for a variety of clients and pitching for media coverage.
• Project Description: Concurrent Project as a Marketing Analyst and Research Writer For Enthrall Media
Duration: 15 January 2010- 30 March 2010
• Internship Description: Summer Internship Project with Tool box works to study the consumer behavior of Ruby Tuesday restaurants.
Duration: 1 May 2010 to 30 June 2010.
• Worked with the Unicorp Group of Companies and its sister concern, Blueberry Media and Creative concepts as a 'Client Executive' from April, 2009 to May, 2009.
MMS/MBA (Marketing) from Allana Institute of Management Studies Mumbai University completed in 2011 scoring 66.67%
PGDM (HR) from L.N. Welingkar Institute of Management Studies completed in 2009 scoring 74.00%
BMS (Marketing) from Babasaheb Gawde Business School, Mumbai Central, Mumbai University completed in 2008 scoring 68.53%
Was in the cultural committee. Active in theatre and singing.
S.S.C. from Our Lady Of Fatima High School, Sewri from Maharashtra State Board in 2003 scoring 80.40% and third-rank in school.
