WRITER
independent
Total years of experience :19 years, 1 Months
•Talented and versatile writer, proficient in Anthology of poems and novels.
•Successfully generated hundreds of poems for my first book yet to be published.
•Authored travel articles in a print magazine.
•Responsible for finding, evaluating and introducing new partners and creating a co-operative and vibrant community amongst existing members of the zone.
•Lead the process of evaluating partners with internal stakeholders-Member of the Business Plan approval committee, due diligence on companies registering in the zone- Make recommendations to ADMZA senior management on the suitability of a prospective partner to join the zone based on their creative potential and commercial prospects.
•Managing the segment of visual media market- Broadcasting/Production.
•Managing partner relationships to maximize their business and creative potential once they have joined the zone- Conduct reviews with new partners to understand their needs, capabilities and what they are willing to share with the community.
•Responsible for building an active and vibrant partner community, Facilitate connections between partners to enable business and creative synergies to be realized and helping partners to promote themselves in the region.
•Reviewing policies and recommending changes by preparing marketing and PR plans for senior management in order to grow clientele and revenue.
•Proactively generating new Client acquisitions through effective and structured calling programs, as well as the implementation of a referral program.
•Developing short term and long term strategies for various departments including sales strategy, business targets, market research and competitive analysis.
•Identifying sponsorship events and recommending road shows to generate leads for international exposure.
•Conducted monthly courtesy calls to business partners and assisted in the development of a customer satisfaction survey by analyzing data and feedback. Collected all customer complaints and liaised with respective departments to ensure resolution and customer satisfaction.
Business Development:
•Managing a portfolio of 250 clients in the Media& Marketing and Regional Head Quarters licensing Segment.
•Responsible for the development and operational implementation of the segment “Media & Marketing services”.
•Marketing & PR plan.
•Review policies and recommend changes.
•Deliver business growth environment by introducing new initiatives, Reclassification of segment and activity guidelines.
•Identify value propositions, new products and services.
Sales & Marketing:
•Develop short term and long term strategies for the departments such as sales strategy, plan, targets, market research & competitive analysis.
•Identify and secure key clients as a sales target for the year: Monthly Sales Tracking sheet. Contribute to achieve 98% occupancy in DMC buildings.
•Identify sponsorship events; recommend road shows and sales generated leads for International exposure. Explore opportunities in Media industry development: Identifying and attracting key industry events.
Partner Relations:
•Manage Enquiry List
•Ensure all Business Partners are met on a monthly basis.
•To Host networking events
•To conduct surveys with measurable results and action plan followed by implementation.
Marketing and Public relations
•Support MBC channels and Manage MBC Group events, including: producing event pitch briefs, booking venues, planning branding, layouts and entertainment options, monitoring timelines and key deliverables, producing event reports.
•Organize events and supervise press conferences (MBC1 News, MBC1 the Millionaire, MBC3 Aish Safari, etc…)
•Liaising with suppliers to develop and supply branded collateral items, including: event gifts, media gifts, corporate gifts, branding and merchandise
•Supervise exhibitions for MBC and Al Arabiya TV (Marketing & Media Show, Leaders in Dubai, etc.)
•Revamp of the channel MBC4
•Organized the event for the Launch of MBC Action channel.
Reports and presentation
•Monitor media and supply coverage reports (including analysis of amount of coverage, associated coverage value, key message delivery) to appropriate people.
•Prepare quarterly Reports to the Senior PR Management for upcoming events in the PR sector.
•Media relations - research & identify opportunities to generate MBC coverage
•Prepare media pitches/briefs
Sales and Negotiations
•Contact and negotiate deals with potential clients to distribute MBC Channels worldwide
•Review and draft new contracts with existing and future clients to maximize company’s profits
•Allocate and assign major contractors/distributors in the world to License the Channels distribution in the Hospitality sector
•Establish good public relations in the hospitality sector worldwide for potential future business relation
Revenue Follow up
•Follow up on revenue share and subscription reports with existing clients
•Hold quarterly meetings with current clients to evaluate business relation, actual profits and seek new methods to maximize revenues
•Weekly contact and follow up with Finance department to ensure revenue reception and payment settlement by clients
Four years Business Administration and Management undergraduate degree at ESPEME – International business school / Part of EDHEC, Nice, France