Farah Karam

• Develop and implement comprehensive communication strategies that align with the
universitys objectives and branding guidelines.
• Serve as a primary point of contact for media relations, managing high-level relationships
with key media outlets, and coordinating press engagements for senior university
officials.
• Draft and oversee the creation of press releases, op-eds, speeches, articles, and other
communication materials for leadership, ensuring clarity, accuracy, and alignment with
institutional messaging.
• Manage large-scale campaigns and special communication projects, including events,
launches, and strategic initiatives to promote the universitys programs, research, and
thought leadership.
• Oversee content development for digital platforms, including the university website,
social media channels, and newsletters, ensuring the integration of multimedia and
interactive elements.
• Lead crisis communication efforts, working with leadership to develop key messages,
manage media inquiries, and guide the universitys response to critical issues.
• Analyze and report on communication metrics, providing insights into the effectiveness
of campaigns and recommending improvements for future initiatives.
• Collaborate with various university departments and external partners to ensure cohesive,
consistent, and effective communication strategies across all channels.
• Mentor and supervise junior communication staff, providing guidance, feedback, and
professional development opportunities.
• Stay up to date with trends and best practices in digital communication, higher education
marketing, and public relations.

• Develop and implement communication strategies to support the universitys goals,
programs, and initiatives.
• Draft press releases, media advisories, newsletters, and speeches, ensuring consistent
and engaging messaging.
• Manage the universitys social media platforms, website content, and digital
presence, keeping all communications channels up to date.
• Collaborate with internal departments to promote events, programs, and achievements
to target audiences.
• Build and maintain relationships with national media outlets, responding to media
inquiries and facilitating interviews with university officials.
• Create and manage internal communications to keep faculty, staff, and students
informed and engaged.
• Assist in crisis communication efforts and provide strategic advice on reputational
management.
• Monitor media coverage and analyze public perception, preparing reports on the
effectiveness of communication efforts.
• Organize and support public relations events, media tours, and press conferences to
elevate the universitys profile.
• Work on special projects and campaigns that promote the universitys unique
offerings and strengths.

• Plan, create, schedule, and publish content across multiple social media platforms
(Instagram, Facebook, Twitter/X, Snapchat, LinkedIn, TikTok, etc.).
• Create and ensure the application of social media policies across all platforms.
• Monitor, moderate, and respond to audience comments and messages in a timely and
professional manner.
• Run and manage the universitys account on social media management platform:
Hootsuite
• Develop platform-specific strategies to increase engagement, followers, and overall
reach.
• Ensure all digital content adheres to institutional branding and communication guidelines.
• Coordinate with PR and Marketing personnel to create advertising campaigns.
• Manage all visual and textual content on the university website and portal.
• Coordinate with the web developer and web designer to improve and restructure the
universitys website.
• Coordinate with the photographer/videographer and graphic designers to produce content
for university publications and social media.
• Track performance metrics, analyze trends, and prepare regular reports on KPIs such as
engagement, reach, and conversions.

• Assist in writing and editing e-mails, annual reports, policies and contracts.
• Scheduling meetings and managing my boss calendar.
• Coordinate with other departments regarding space reservation for events on campus.
• Various tasks to assist the PR & marketing department (writing and editing press
releases, creating and editing website content, editing university publications such as
brochures, catalogs, advertisements, handbooks etc.)
• Assist the PR & marketing department in organizing and running events on campus.
• Performing administrative tasks such as filing, organizing office supplies, updating event
schedules etc.

• Managing two university societies (Engineering Society & Business Society) whereby I
supervise their meetings, events, and recruitment.
• Organizing and supervising student-run and university-run events on campus, such as the
annual talent show, cultural showcase, and winter bazaar.
• Writing press releases covering university events and announcements.
• Creating and editing content on the universitys website.
• Editing content on university posters, brochures and advertisements.
• Review and approve student proposals for events held on campus.
• Performing administrative tasks such as filing, organizing office supplies, updating event
schedules etc.