Event Coordinator
QIFF (Qatar International Fashion Festival)
مجموع سنوات الخبرة :4 years, 2 أشهر
Liaised with and managed the press and media contacts and advertising agencies. Utilized several media
platforms to promote the fashion event QIFF and publishing.
Supported the event management team in timely arrangements for successful execution of the fashion show.
Coordinated with the models to ensure that their makeup and wardrobe fittings were complete as per standards.
Coordinated with all the garments designers both international and Qatari and ensured readiness for the show.
Oversaw the work assignment of ushers and volunteers.
Amicably resolved problems or complaints and handled all back stage issues in a timely and professional manner.
Regional Franchise Manager & Beauty Consultant - Revlon (Pakistan)
● January 2012 - Present Karachi, Pakistan
• Introduced Revlon "Color cosmetics" to Pakistan in July 2014.
• Negotiated Revlon Brand Relationships across Pakistan
• Increased brand footprint with 13 Luxury & Renowned Mall Retailers
• Launched Revlon eCommerce via two country wide partners (www.beautyarena.com)
• Developed & Co-ordinating Revlon Cosmetic Marketing campaigns monthly, for roadshows, special events e.g Sindh Festival, Eid, Special Olympics Ball.
• Recruited, trained and Managed Beauty Advisers
• Built training books on products to support retailers and Beauty Advisers
• Full Marketing responsibility for Revlon hair & Cosmetic products
• Performed research and analysis of competitors to develop Revlon strategies
• Product selection of sutaible products for the market including combination of shades and colors for product launches
• Working with with retail outlet owners and stockists to build customer pipeline
• Team Building and Training of Beauty Advisors on makeovers, products and demonstrations
• Weekly visits to all POS locations to evaluate quality control and customer service
• Collecting customer feedback and market research
• Monthly publication of Print ads in magazines such as She, Women's Own and Good times
• Attended BeautyWorld Middle East in Dubai in May 2014 to evaluate opportunities of bringing other franchises to Pakistan (private labeling & branded products)
• Co-ordinated meeting with Mr Umesh K Modi of Modi Revlon India in Dubai to discuss how to increase sales and different issues relating to Revlon Color cosmetics in India, Pakistan and Srilanka.
• Worked on a new brand StreetWear by Revlon in India to bring to Pakistan and cater to cost conscious consumer/ low income.
Freelance Make-up Artist ● July 2011 - Jan 2012 Karachi, Pakistan
• Nomi Ansari (famous Pakistani designer) photo shoots
• Day makeup & hairstyling for Mary McBride (American Country folk singer)
• Makeup classes & appointments for clients
Trainee Makeup Artist at Angie's Salon Karachi ● May 2011 - July 2011 Karachi, Pakistan
• On the job training received by renowned beauty therapist Angie Marshal
• Prepared models for photo shoots, runway shows and advertisement
• Researched & Implemented trends to best suit shoots for Fashion Industry.
• Front of house duties- handling cash, dealing with customer queries
Makeup Artist, KARACHI-THE MUSICAL Karachi ● May 2011 Karachi, Pakistan
• One of 6 makeup artists for entire production duration
• Solely responsible for makeup of 5 principal characters
• Communicating with the stage directors to clarify visual requirements
• Analysis of scripts to ascertain the materials and 'look' required
• Working quickly and accurately in time-pressured deadlines
Assistant Makeup Artist at Shaheen Saeed Salon ● March 2011 - May 2011 Karachi, Pakistan
• Participated actively in all salon and department responsibilities
Freelance Makeup Artist ● January 2011 - March 2011 Karachi, Pakistan
• Model makeup for designers Nomi Ansari & Sanam Agha
• Ashraf products TV Commercial - Makeup & Hairstyling
• Photo-shoot makeup for photographer Hadi Habib
• Sarwat Gilani makeup artist for 'Origins' clothing store
• Bridal make up for clients
• Party make up & classes for clients
Makeup Consultant "Benefit" - Debenhams Oxford St London ● Sept 2010 - Dec 2010 London, UK
• Responsible for client demonstrations & sales
• Maintaining POS & Hot products marketing to support team
• Effective stock maintenance by product demand trends
The London School of Beauty & Makeup ● August 2010 - December 2010 London, UK • Diploma in Makeup Application
• BA (Hons) Business Administration: Upper Second Class Honours 2.1 • Specialized in Marketing, Advertising, People Management & Communications