Head of Commercial
OPEX Egypt
Total years of experience :22 years, 3 Months
OPEX Egypt is a courier business startup company. Main objective of the post is to take the brand to the next level, develop its business base and revenues, and structure it.
I have been requested to establish the infrastructure
of Commercial Department, its structure, strategic planning, in addition as to work on the entire
company processes, KPIs, Performance Management and Quality Assurance. Responsibilities and
achievements include the following:
- Commercial Team of more than 20 employees was created and set up, including the following teams:
Sales, Marketing, Account Management, Customer Service, Performance Excellence and Quality
Assurance, Management Information System Analysts.
- Strategic Planning for all the above functions
- Market Segmentation & Targeting, Brand Positioning, SWOT Analysis, & close competition monitoring
- Pricing Matrix and benchmarking
- Setting Authority & Approvals matrix for pricing, contracting, and other crucial agreement-related
transactions
- Creating costing models as this was non-existing
- Capacity Planning and Productivity Analysis throughout the organization (Commercial & Operations)
- Revenue Budgets
- Benefit of Costs and ROI for new projects & resources
- Technological Resolutions
- Sales, Marketing, Business Development
Headed the Elections Campaign of a young UAE National female entrepreneur, to the UAE Federal National Council’s elections 2015
Planned and Executed Electoral Campaign Strategy
Media Relations and Editorials
Managed Social Media Campaign
Coordinated Public Appearances and Public Speeches
Coached the candidate on Public Speaking, Media handling, and on performing introductory videos for Social Media Marketing
Main Campaign Motto: Youth Empowerment
Emaar Retail Leisure & Entertainment attractions: KidZania, Dubai Aquarium & Underwater Zoo, Sega Republic, Dubai Ice Rink, and Reel Cinemas - all located at The Dubai Mall.
Also acted as CSR and Education Manager for the group
Main Responsibilities
Responsible for the 5 attractions’ B2B Revenue
Headed a Sales Team of 8
Sales and Business Development Strategy
Budgeting (Revenue, Team Targets, Costs, Manpower)
Pricing, offerings, and packaging
Group’s Corporate Social Responsibility Strategy planning and execution
High Profile Strategic Partnerships, alliances and MOUs with Governmental and non-Governmental entities
Participated in GCC Roadshows and exhibitions
Maximized Sales team potentials through leadership, trainings, coaching, appraisals and development plans
Planned, executed, and conducted a series of awareness seminars and presentations throughout the UAE
Project Management
Managed Community and Corporate engagement projects and activities
Main Achievements
Grew business by more than 30% year-on-year due to Turnaround Sales and Business Development Strategy
Expanded revenue through highly innovative tactics and took the products to the next level
Penetrated new Geographic and Industry Markets
Increased Education business segment revenue by 60% due to new programmes developed personally and presented to relevant government authority
Handled a number of MACOM projects pertaining to the B2B segments
Initiated two main projects: Sales CRM and B2B Online Sales Portal
Lead the property to achieve and over-achieve budgets for 3 years with a solid business growth year-on-year and healthy REVPAR in 2010 and 2011.
Strategic Sales & Marketing planning, and pricing structure
Main markets handled: government, airlines, Travel Trade, top Corporate, Sports Clubs, Sheikhs Offices, events and MICE
Developed and maintained a solid and year-round base of top accounts
CSR and third parties’ events sponsorship
5 properties of Abu Dhabi & Al Ain area
Portfolio included: Western Embassies, Defense companies, Education, Telecom, French Accounts
Turned in a large number of prospects to key accounts and developed other existing accounts to top accounts
Assigned as the official departmental trainer and coach for 3 years in-a-row
Promoted from Sales Executive to Sales Manager within 18 month
Promoted from on-property Business Development Coordinator handling MarCom and Sales to Area Sales Office Sales Executive within only 3 months due to large achievements in a very short amount of time.
Marketing
Managed the company’s Marketing and Communications
Managed two main events (Gala dinner and Conference promoting a sweetener brand, and a Cooking Competition and Gala Dinner for Amateur Businessmen using Rice, Pasta, and Oil brands)
ATL brands advertisements and seasonal promotions for the retail market products
Communications
Design of new brands logos
Import:
International supplier’s relations and negotiations
Handled pricing and new product costing analysis.
Market and competition research. Risk management, P&L and SWOT analysis for new products.
Managed stock and reorders of goods.
Monitored and handled all logistics and processes pertaining to shipments of imported goods (documentation, banks' LCs, insurance, shipping, customs clearance)
During the 4 years at University, held several F&B related positions in renowned hotels and restaurants such as Phoenicia Intercontinental Beirut, Le Bristol Hotel, Geffinor Rotana, Hard Rock Café, and Henry J Beans
Also went through several internships and trainings in 5 stars hotels and restaurants, in a variety of departments as part of the curriculum, such as Kitchen, Housekeeping, Front Office, Sales and Marketing, Revenue Management, Finance and Cost Control
