SEO Manager
OMD
Total years of experience :16 years, 2 Months
Developing and implementing search engine optimization (SEO) strategies for clients to drive organic results and achieve KPIs. This involved Keyword Research, Content Planning, Technical Analysis, Offsite Optimization, and performance reporting.
Auditing websites to identify SEO opportunities in terms of content and technical optimization. Performing keyword research including discovery and expansion of keyword opportunities to preparing bilingual content strategies which support client’s goals. Performing link profile health checks & plan for off-site campaigns including linkbuilding & social media outreach. Track, report, and analyze performance against each client KPI’s. Provide support for management in internal & external client relationship management.
• Researching, planning, and implementing campaigns to promote the company's online brand. Applying inbound marketing strategies to support the brand's online existence, drive more conversions, and more trust.
• I also supported in the online re-branding operation from “Arabian Advanced Systems” to Naseej, where I was able to attain outstanding results:
o 4000 Organic Visit / Day
o 70% is Organic Traffic
o 2.5k Subscriber in the blog
o 450 Marketing Qualified Leads
o 73k new Backlinks and +20% in Domain Authority
• Developing and managing inbound marketing campaigns and content development plans to drive target organic traffic for iClick and its clients.
• In my efforts to strengthen our Online Authority; I contributed to producing +8 E-books +150 Articles, +20 Infographic & Whitepapers.
• We have achieved: +6.5k Newsletter Subscriber, +18K Downloads,
• Monthly Traffic increased by +800% to reach 40k / month.
• Executing the Publication’s Editorial Plan, in terms of Content, Timing and Layout.
• Overseeing and coordinating the publication's editorial activities, editing, translating, re-editing and proofing publication articles.
• Supervising layout, printing, and serving as a liaison between other departments to monitor the quality of the final products.
• Managing and overseeing Periodic English supplements, (COMESA, Euro Money, etc…)
• Featured Skills: Editing, Proofreading, Organizing, Team Leading, Time Management.
• Featured Tools: Microsoft Office & MAC Professional Use, Adobe Indesign.
• Managing & marketing the English version of Amwal al Ghad economic portal and Social Media Channels maintaining quality & timing of daily economic news flow.
• Managing the journalism and editing teams & working with content partners to create news, reports, informational product reviews, interviews, reviews.
• Ensuring all content is optimized for search engines and managing SEO & social media campaigns to drive targeted traffic.
• Initiating and maintaining relationships with other media outlets and their Web sites by monitoring their content and making frequent contributions (link building).
• Planning, executing daily, weekly & monthly newsletters campaigns to drive traffic & increase subscriptions.
• Administrating editing, translating, archiving tasks & layout teams.
• Featured Skills: Editing, Social Media, Community Management, Content Planning Strategy, Communication, Team Leading, Translating.
• Featured Tools: Open Source Content Management Systems; Joomla, Wordpress, Google Analytics & Google Webmaster Tools.
Performing digital marketing strategies for the agency's clients in medical insurance, eye insurance, medical transportation & medical insurance software for companies. Overseeing the Agency's digital campaigns to attract clients through; SEO, Content marketing & production, Google Adwords.
• Securing a stable, accurate daily English & Arabic news flow for MSN Arabia News Website, and other Online Channels through managing a team of English & French editors & translators.
• Proposing new subjects & coverage areas to improve content quality
• Working hand by hand with team, to ensure on-time deliveries.
• Featured Skills: Communication, Social Media, Problem Solving, Accuracy of Content and Delivery Hours.
• Featured Tools: WordPress CMS, MS Word Professional Use, Adobe RoboHelp, Adobe Captivate.
• Conferences, Branding and Event Organization
• Managing Below the line campaigns Requirements
• Monitoring and handling clients’ accounts “Banks Sector”
• Online & Offline Media Monitoring
• Featured Skills: B2B Communication, B2L Campaigns handling, Events Coordination, Negotiating, Team Working & Ushers Hiring & Management.
• Arabic & English Economic Editor, Worldwide news Translation
• Building contacts to maintain a flow of news
• Attending Economic conferences
• Working with the news team, photographers and editors
• Online reporting or real-time blogging when covering important events
• Featured Skills: Communication, Writing, Analyzing, Reporting