Vice President
Maadiran Home Appliance
Total years of experience :21 years, 7 Months
• Strategic Leadership: Overseeing the entire business operations, driving the company's
strategic direction and business development.
• Production and Sales Management: Streamlining production processes to enhance efficiency and implementing innovative sales strategies to boost revenue.
• Brand Development: Leading marketing campaigns to increase brand awareness and recognition in the home appliance industry.
• Financial Oversight: Addressing cash flow issues, optimizing the cash conversion cycle, and ensuring financial stability.
• Team Leadership: Managing a team of 660, fostering a culture of transparency and data-driven decisio
General Manager & Board Member
• Strategic Brand Revitalization: Implemented a comprehensive re-branding strategy, rejuvenating MultiCafe’s presence in the market and aligning it with contemporary consumer expectations and industry trends.
• Market Share Growth: Successfully increased the brand's market share from 15% to 23%, affirming its strong position in the competitive landscape.
• Dominance in Bulk Sales: Doubled the market share in bulk sales, surpassing 60% and establishing MultiCafe as the dominant player in this segment.
• Long-Term Strategic Planning: Devised and executed a 5-year strategic plan that promoted sustainable growth and fortified market competitiveness.
• Revenue Generation: Significantly boosted revenues across various product lines and regions, both domestically and in international markets, through strategic market positioning and dynamic sales strategies.
• Ethical Business Practice Enforcement: Strengthened company reputation by upholding ethical business practices and nurturing relationships with customers, government entities, community organizations, and employees.
• Sales and Marketing Innovation: Continuously refined sales and marketing strategies to stay in step with changing market trends, competitive dynamics, and customer preferences.
• Market Expansion & Research: Conducted in-depth market research to identify new growth opportunities, leading to an expanded market share.
• Team Leadership and Development: Mentored a team of over 80 personnel, fostering a high- performance culture focused on achieving key business objectives.
CMO - Head of Corporate Marketing Department
• Advertising and Promotional Budget Management: Skillfully managed a substantial annual advertising and promotional budget of $100 million, maximizing brand impact and market presence.
• Retail Audit and Market Intelligence: Performed detailed retail audits and market research, providing valuable insights for strategic decision-making.
• Branding and Digital Marketing: Championed branding initiatives and digital marketing strategies, enhancing Samsung’s online presence and customer engagement.
• Sponsorship and PR Management: Oversaw sponsorships and public relations, including crisis management and daily media monitoring, to uphold and advance the brand’s reputation.
Experience
• Budgeting, Planning, and Execution: Executed budgeting, strategic planning, and implementation of marketing campaigns, ensuring alignment with corporate objectives.
• Corporate Social Responsibility (CSR): Led CSR initiatives, prominently including the "Hope for Children" campaigns, demonstrating Samsung's commitment to social impact and community support.
• Retail Strategy and Capability Development: Streamlined merchandising, trade marketing, and retail operations, boosting product visibility and efficiency. Conducted sell-out analyses to guide sales strategies and led FSM training to enhance team capabilities.
• Team Leadership: Headed a team of 25 professional managers and 260 merchandisers, fostering a culture of excellence, collaboration, and continuous learning.
Marketing Senior Manager
MD of MBRK (SBC’s subsidiaries) Business Leading Team Member
• Strategic Marketing & Brand Management: Directed marketing strategies and brand management, aligning with short and long-term goals.
• Market Research & Segment Analysis: Conducted market research to guide strategy, pricing, and sales targets, focusing on segment-specific action plans.
• PR and Budget Management: Managed public relations and controlled the marketing budget, emphasizing cost-effective initiatives.
• Innovative Product Marketing: Spearheaded new marketing procedures and product launches, ensuring optimal market penetration.
• Cross-Functional Collaboration: Worked closely with sales and operations teams to align product strategies and resolve challenges.
• Event Management & Digital Campaigns: Organized key corporate events and led digital marketing campaigns to boost brand presence.
Fouman Chimie was formed over 50 years ago to produce and market high technology automotive chemical products and is now one of the most dynamic private sector groups in Iran, improving on its automotive lubricants, but also diversifying into adhesives, household products, personal care, and food markets.
• Design, implement, and facilitate annual marketing plan for each category
• Plan and administer the group’s Marketing Operations budget
• Oversee the Charitable Contributions Foundation
• Market and category intelligence
• Managing various marketing mix to achieve the set annual sales target
• Organize and implement client relations & CRM
• Supervise company’s RFP protocol process
• Writing proposals for new business
• Oversee business development activities
• Category and product growth
• Oversee firm’s electronic marketing efforts
• Manage and coach marketing team - staff of 10
Juice, Nectar, and Still Drink Category (JNSD)
• Market and category intelligence
• Category and marketing planning
• Execute projects based on plan
• Manage marketing support
• Category and product growth
• Categories clients and services
• Customer relations
Daarvag International (JWT Iran)
Daarvag Int. is an integrated creative agency and the longest standing advertising agency in Iran. Over 50 of the most popular brands rely on and trust Daarvag to develop innovative marketing communications, allowing us to enjoy some of the longest and strongest client relationships in the advertising industry in Iran.
• Develop marketing strategies both for Daarvag Int. and its clients
• Industry, company and product analysis
• Qualitative and quantitative research analysis
• Determine the demand for the company’s product or service
• Cross-Marketing
• Identify the target markets
• Categorizing clients and services they receive
• Coach account team for sales and CRM
• Financial projections for marketing projects (Break Even and Cost/Benefit Analysis)
• Business plan development
• Industry, company and product analysis
• Manage company’s operation, and staffing recommendation
• Capital needs identification
• Product and marketing recommendations (Marketing Mix Strategies)
• Product launch and implementation schedule for the first two years
• Financial projections for the first two years of operations (Break Even and Cost/Benefit Analysis)
• This project was based on a budget of $500K seed money to launch the new products
• Build relationships, and provision of expert financial advice and great service
• Supervision of Bankers and tellers
• Coach sales teams to help them become their best
• Help customers realize their dreams of home ownership
• Open and manage Portfolios/ Business and Personal Accounts/ CDs
Omnikron Systems Inc., is a distinguished and seasoned Technology Resource Provider.
• Assessment/Design/Implementation
• Efficiency improvements
• Creative problem solving
• Root cause analysis
• Process validation
• Maintain the network
The study of Information Systems (IS) centers on the effective use of information technology – computers and telecommunications networks – to support management decision-making and corporate strategy, in addition to providing all necessary operational level support for an organization.