Product Marketing Manager
Zain
Total years of experience :15 years, 10 Months
• Navigating the non-voice & fixed connectivity products with a vision of one stop shop and penetration in fixed connectivity market. Leading the way to next level by entering in billion dollar regional connectivity market.
• Responsible for end to end product management of DIA (MW-LTE), IP-VPN, SIP trunk and managed router services.
• In charge of product development, pricing, process development, competitive analysis, customer needs, target market identification, market segmentation, sales strategy, after sales customer care with agreed SLA’s.
• Leading a new dimension of connectivity services in Zain KSA and visibly strengthening the B2B revenue stream.
• Steering the enterprise unit to a whole new level from voice only to business critical solutions.
• Successfully completed the pilot projects for DIA, IP-VPN, SIP trunk, Unified communication solution.
• Pioneer and front liner for fixed connectivity launch. Devise sales strategy and sales trainings of products.
• Targeting 3% revenue growth of B2B in first year of launching the products.
• Part of the team managing a multi-million dollar smartphone portfolio. End to end devices management.
• Launched 2G to 3G upgrade program from concept development to commercial rollout.
• Devised exclusive partnership with SABB for 0% installment program raising devices revenues to 3% with an outstanding customer experience; first time ever in local telecom market.
• Implemented segmentation & stimulation strategy which resulted in conversion for the successful pilot of 2G to 3G upgrade program.
• Liaised with Branding and Marketing team for all smartphone related Marcom activities.
• Assessed in time price reduction and prepared business cases for price reduction,
• Supported E-channels by introducing and negotiating with popular E-commerce engines.
• Navigated successfully one of the most important projects of devices management partnership with securing best interest and saving 30M SAR yearly costs.
• Provided Consultation for Marcom, segmentation and customer experience to multiple SME clients.
• Established creative direction for entire line of products & services for clients.
• Implemented successful sales strategy with recruitment for 360 Motors which has resulted in 80% increased revenues.
• Participated in creative sessions for projects kick-off.
• Formulated marketing strategy for Al-Mousa Trading for pending inventory.
• Assisted Reem al bawadi Restaurant (UAE) for preparing business case for opening outlet in central region of KSA.
• Responsible for designing overall commercial strategy including annual business planning, go to market & sales planning.
• Managed all commercial activities for VSAT in collaboration with STC marketing with a budget size of 50 M SAR.
• Actively participated in DOW (data on wheels) project. Analyzed the potential opportunities in the market.
• Successfully completed the VSAT project at 1800 points for education ministry worth of 30M.
• Developed VAS rollout strategy focusing on increasing ARPU & differentiation.
• Participated in developing a product roadmap for fleet management.
• Successfully completed a high tech communication project including wireless, control room and fleet management solution project with ARAMCO 5M SAR. Upgraded Petrorabigh existing Bravo Network without any interruption.
• Designed children security solution for school children. Supported sales teams in mega deals with SGS and Saudia.
• Spearheaded, facilitated and supported Customer experience operations.
I got CGPA 3.7/4 was member of proctorial board amongst 12000 students.