فرحان بلال

• Led the Ice Cream business at Abha and Tabuk Depots, driving growth and market presence.
• Managed a portfolio of 7 routes, focusing primarily on Ice Cream and a Mini Market in Tabuk.
• Supervised a merchandising team of 15 in Abha, ensuring optimal product placement and visibility.
• Personally executed seasonal freezer installation activities, enhancing operational efficiency.
• Oversaw key accounts for Ice Cream and Mini Market routes, fostering strong client relationships.
• Managed business operations for both Milk and Ice Cream categories, optimizing sales strategies.
• Conducted follow-ups on market credit, ensuring timely payments and cash flow management.
• Utilized MSFA for effective sales team management, aligning targets with business objectives.
• Monitored salesman performance and customer engagement, driving sales effectiveness.

• Successfully collaborated with 9 distributors across two districts, consistently achieving sales targets for all agencies.
• Played a pivotal role in enhancing Haleeb's market share, contributing to the highest growth in the region.
• Drove primary and secondary sales performance, ensuring alignment and maximizing revenue.
• Effectively managed agency staff to achieve desired secondary sales that matched primary sales objectives.
• Implemented strategic range selling initiatives, increasing product availability and numeric distribution of all brands/SKUs.
• Fostered strong relationships with stakeholders to enhance overall sales performance and market presence.

• Achieved a remarkable 90% conversion rate of key accounts to Pepsi in Muzaffar Garh, showcasing strong negotiation and relationship-building skills.
• Currently managing four agencies, with experience working with up to eight agencies during peak seasons across various cities.
• Ensured effective range selling by sales staff, significantly increasing availability and numeric distribution of all brands/SKUs while maintaining market share in line with company standards.
• Executed and monitored various merchandising initiatives, driving brand visibility and consumer engagement.
• Consistently delivered expected results within key accounts, demonstrating readiness for transition from Key Account Executive to Area Sales Manager.