Farhan Nadeem

• Led a team of 10+ across engineering, design, and marketing, driving AI-driven product innovation. Managed sprint planning in
Jira and conducted weekly syncs with stakeholders for employer-side features including Job Posting, CV Search, and Employer
Dashboard to streamline hiring workflows and improve recruiter efficiency.
• Collaborating closely with design and engineering teams to revamp the Job Posting flow, focusing on reducing friction, improving
completion rates, and introducing smart recommendations.
• Working on enhancing the CV Search experience by defining product specs for new AI-based candidate recommendations and
real-time filtering capabilities.

• Drove $500K+ in new sales contracts by developing tiered pricing models based on feature access, aligned with sales, finance
and customer success teams
• Reduced financial processing time by 40% by leading the development of an AI-powered financial maturity assessment tool for
automated risk profiling and scoring enabling smarter lending decisions for SMEs.
• Launched the AI Data Strategy Chatbot, enabling enterprises to assess and suggest data strategies with real-time AI-driven
insights, leading to higher data maturity and operational efficiency.
• Lead the development of Data Assessment Tool, automating manual assessments, reducing decision-making time by 60%, and
solving the problem of long scheduling times.
• Improved assessment feature adoption by 50% by optimizing UX/UI using Hotjar heatmaps, A/B test and event tracking via
Mixpanel. Redesigned onboarding flows and CTAs in collaboration with UI designers.
• Implemented a multi-channel go-to-market strategy, through linkedin Ads, Outbound Emails, Webinars and Launch videos.
• Delivered a 20% boost in customer retention by implementing automated user feedback loops via Customer feedback on
Intercom chat and experiments on Chatbot

• Led all New Product Initiatives at Salesflo. During this time we researched and validated the market gap and launched 3
Products into the market: CRM platform, B2B Ecommerce app, and an AI route optimization tool.
• Expanded into 2 key Markets: Saudia Arabia and U.A.E through strategic planning, ideation, and launch of 3 SaaS products.
• Reduced checkout failures by 40% and increased transaction success rates by designing an API-first payment processing
architecture ensuring PCI-DSS compliance and strengthened payment security
• Drove 25% reduction in delivery time and 20% cost savings for Enterprises that used Retail Route Optimization Tool, leveraging
machine learning and geospatial analytics along with google map APIs.
• Drove 50% increase in transaction volume by developing a seamless B2B eCommerce app, enhancing buyer-seller interactions,
integrating Stripe payment gateway, and optimizing UX through A/B testing.

Participated in Product/Experience standups with global stakeholders for co-creating roadmap, acting as a voice of customer. It
resulted in 4+ feature launch, boosting retention by 9%.
Utilized Airship to create customer journeys through in-app messages, emails and push notifications. This resulted in a 10%
increase in user engagement and a 7% improvement in customer conversion rates.
Used A/B testing on to collect feedback and optimize customer lifecycle programs which led to increase in payments by 8%.

Management of day-to-day operations, analyzing user trends and understanding team pain points to solve them.
Solved key pain points of customer success team using automation in CRM software.
Recommended go-forward strategies to key personals for efficient communication with users.