فرحان سالم

Key Responsibilities:
• Lead strategic & tactical procurement functions & policies as per organization SOP's and vision regionally.
• Solicit and evaluate proposals applying appropriate Technical/Commercial review techniques.
• Coordinate with finance & management to ensure synergies throughout the procurement to pay process.
• Strategically build and close procurement requirements using RFP, RFQ & RFI processes.
• Reduce annual purchasing costs by 25% through collating reliable cost-effective suppliers.
• Liaise with legal to draft LTA's, SLA, MSA, legal contracts, work orders & NDA's.
• Optimize procurement processes & functions (GCC & Emerging Markets) by onboarding cloud based ERP solution.
• Design procurement frame work based on volumes & requirements.
• Adjust procedures as needed to maximize department effectiveness.
• Source vendors, built relationships and negotiated prices.
• Assess areas of service concern and developed improvement plans.
• Negotiate, Re-Negotiate and finalized contracts.
• Achieved 95% on-time supplier delivery improvement through pre-approved documents, realistic timeline, buffer
dates and batch deliveries.
• Implement policies to reduce cost and eliminate waste.
• Preparing and reviewing monthly reports with senior management.
• Establish clear lines of communication between business and clients.
• Maintain productive relationships with vendors.
• Mitigate supply risks identified through comparing stock forecasts with actual usage.
• Devise and executed annual purchasing plans and contracts, including Fixed-Price and Frame work contracts and plans.
• Accountability to prepare and report budgets, cost savings, top vendor spends to management.
• Categorize & effectively manage vendor relationships in core markets.
• Identify alternative solutions for cost savings & efficient implementation including timely contract renewals.
• Manage end to end procurement process including quality checks & accountability.
• Identify potential saving opportunities in each category of business.
• Strategically resolve vendor conflicts, claims & discrepancies.
• Validate & administer PO request raised on ERP system.
• Partner with key business stakeholders to ensure procured items timely and meet business needs.
• Apply industry best practices to leverage cost benefits & value proposition.
• Recognize job priorities for optimal output within stipulated timelines.
• Plan, execute, compile, sort & analyze delivered plans versus performance records.
• Enhance team skill-sets through on job learning and development.
• Manage procurement budgets over $30m with accumulated target savings up to 25% + added value propositions.
• Perform inter related department duties as and when required.
Additional Responsibilities:
• Merchandising, branding, production, deployment and distribution of marketing collaterals.
• Developing procurement and production budgets on strategic go to market marketing plans.
• Foster a spirit of cooperation within Sales & marketing departments.
• Execute marketing requirements by scheduling jobs to appropriate vendors and agencies.

Key Responsibilities:
• Provided & managed web solutions, hosting services, digital strategies on biddable and non-biddable media for clients to optimize their marketing plan (SEO, Social Media, Google Analytics, Google AdWords programmatic).
• Hired, trained & managed the creative and production team.
• Developed & managed complete ATL, BTL & TTL projects.
• Liaised with PR agencies to plan & activate PR strategy for various clients.
• Planned & Executed E-marketing (Mass mailing & Online Campaigns) after market research based on collected data and Affiliate marketing programs.
• Suggested & executed marketing plans, brand activation strategy for multiple multinational local clients (Henkel, Coca Cola, UN, etc.) within the budget allocated.
• Planned the brand media mix & booked appropriate media accordingly (Digital Media, OOH Media, Newspaper, Radio, TV, Magazines, LED Displays, Air display, etc.) for campaigns.
• Managed & advised appropriate printing services (Offset, digital, screen, textile, heat transfer, Silkscreen, pad printing, etc.).
• Did market research & planned marketing product launch campaigns.
• Delegated responsibilities to communication channels in order to reach target audience with maximum impact.
• Attracted & retained clients by building brand recognition & loyalty.
• Provided complete branding (offline/online) for various companies with marketing strategy identifying effective channels.
• Planned & promoted consumer seminars, conferences, road shows and industry trade shows.
• Researched & Analyzed markets to identify potential opportunities and trends/patterns.
• Monitored & prepared progress reports to evaluate performance in different stages of every project & analyzed postmortem results.
• Monitored the progress of marketing team & recommended appraisals accordingly.
• Successfully completed & delivered projects within set deadlines.

•Plan and execute strategies to position brand and business growth.
•Identified potential markets and penetrated to increase profits and brand awareness.
•Developed marketing strategies following brand guidelines to bring maximum positive brand awareness and sales through very effective and strategical campaigns.
•Developed marketing strategies choosing the best marketing channels for the individual products.
•Individually designed sports gear (Apparel, Accessories, products) for various brands under license of the company (Head sports, Donnay, Le coq sportif, prince).
•Provided suggestions on material and sizing of the product and get sampling done for presentations.
•Developed and monitored marketing activities done within the budget allocated utilizing it to the maximum effectiveness and sales growth.
•Analyzed and Researched market trends and patterns to keep up with the market and pricing structure.
•Reporting to the Managing Director with updates and strategies implemented and its output in the market.
•Developed MSL Guide for the merchandisers and updated it according to the products and new outlets.
•Developed trade presenters with the updated information on the product.