Trade Marketing Analyst
Al Seer
مجموع سنوات الخبرة :12 years, 1 أشهر
• Managed the Kraft-Mondelēz portfolio for the Abu Dhabi region from January 2015 to January 2016, and currently managing the Americana portfolio for UAE from January 2016 till date.
• Report to the CEO and Partners on the monthly business review and sales target achievement.
• Control marketing budget and other expenses. Saved 780, 000 AED in overspends (in 2015).
• Participate in the Full Year Marketing Plan. Propose brand activities with customer promo event calendars.
• Improved promo accuracy by 38% and reduced costs by 6%, thereby maximizing ROI (in 2016).
• Engage in the demand planning/forecast with Supply Chain; stock allocation tracking and distribution plan.
• Support brand development through surveys, inventory estimates, Cost/Benefit Analysis, Pricing strategy.
• Track and communicate competitor in-market promotions, activities, and category pricing/margins.
• Provide data analysis using tools such as MS Excel, SAP, BW, BO, and Tableau; perform activity analysis.
• Drive data collection & analysis based on Nielson, EPOS data; Executing CATMAN for FROZEN in Carrefour.
• Perform retail audits to supervise distribution, MSL, OSA, SOS, usage of POSM, and market survey.
• Growth of 12% for 3 Key Accounts during 2 months sales exposure of Kraft-Mondelēz portfolio (2015).
• Worked closely with IT for data solutions and dashboards. - Supported the design and implementation of WiSE (Winning in Sales Execution) Sales Force Automation project for Kraft-Mondelēz UAE.
• Present Division Agency SWOT to the CEO for current portfolio and other brands like RB, Colgate, Kraft-Mondelez, etc; on brand performance, competitive analysis, and process improvement recommendations.
• Received cross functional training to learn the dynamics of the FMCG industry - trained with Finance, IT, Supply Chain, Logistics, Merchandising, Sales & Trade Marketing teams.
• Member of a cross-functional team to improve business processes, design SOP's and procedure guides.
Working in a diverse, cross-sector and regional team helped me assimilate the dynamics of a conglomerate, and inculcate a deep understanding of each business’ needs across the region.
• Plan and organize corporate events, and employee engagement initiatives.
• Facilitate business units to participate in trade shows and other external events.
• Organize monthly industry learning and networking events and programs for respective business divisions.
• Editorial member of Siemens regional newsletter and other external communications mechanisms.
• Create or customize existing marketing collateral for Siemens Middle East.
• Coordinate with country offices for regional activities, and communicate updates received from Global HQ.
• Liaise with business units to create content and supply to appropriate communication channels.
• Introduced and maintained the regional events calendar for resource planning and identifying synergies.
• Coordinate with suppliers for adherence of branding guidelines, and other collateral and business logistics.
• Generating business leads and making cold calls to set-up meeting with prospective partners.
• Meeting decision makers from partner companies and finalizing contracts, and populating the CRM.
• Assist in development and execution of the marketing strategy, and conduct market research.
• Monitoring and updating the CRM database.
• Ensuring quality standards of the company are met for all Amazon customers and marketplace sellers.
• Kaizen team member for continuous improvement of work process and tools for more efficiency.
• Research and review policies to communicate effective solutions.
• Utilize various Amazon software tools to navigate & manage customer and seller accounts.