Senior Merchandiser
M. H. Alshaya Company
Total des années d'expérience :20 years, 6 Mois
Senior Merchandiser for Apparel & Accessories/Equipment Division of Sports Direct (17 stores), Lillywhites brands (4 stores), Sports Box & Outlet (3 stores)
Successfully opened stores of Sports Direct in Kuwait, KSA & UAE.
Responsible for handling multiple suppliers for Sports Direct apparel & accessories
Planning & presenting range, initiated line and category reviews, product selection & development (to achieve OTB Targets) and Business Plan.
Produce weekly sales reports, promotional analysis, and top seller reviews to accomplish sales, meet gross margin.
Attending buying trips (China, UK, UAE), research competitors, meet with supplier representatives and stay up to date with trends and changes in market. Ensuring that the goods are purchased at a favorable price, delivered in a timely fashion and distributed through the appropriate networks.
Determining pricing & promotions, reviewing new collections and analyzing style & size performance.
Execute business analysis for existing business, highlighting discrepancies and suggesting trading strategies for the day to day running of the business, reporting to Sr. Brand Merchandise Manager.
Proactively check stock before processing drop ship orders to ensure inventory utilization, including intercompany stock where feasible.
Liaising/coordinating with Shipping, Distribution Centers and Finance, and with host brand partners and other suppliers, regarding pricing, barcoding, product, costing, deliveries and other information requirements.
Part of the project team in launching new system Microsoft Dynamics AX 2012 for Sports Direct.
Managing distribution and allocation of stocks for all stores throughout Middle East (14 Stores).
Responsible for handling 8 suppliers which offer cosmetics, bags and skincare products for pregnant women.
Improved relations with key suppliers and successfully forged relations & boosted profits.
Key Involvement in inventory as well as stock management
Calculating option and unit requirements from intake plans and producing space and layout plans by department.
Analyzing & forecasting new season’s sales & category mixes in-line with brand strategy.
Proactively maximized the sales with reorders, cancellations, markdown and promotion in-line with trading and available OTB.
Key Involvement in Inventory as well as Stock Management
Managing Distribution and Allocation of Stocks for all Stores throughout Middle East : 35 Stores
Maximizing the sales & profits of department through effective management of stock, cover, options, allocation & margin.
Analyzing & Forecasting new season’s sales & category mixes in-line with brand strategy.
Proactively maximized the sales with reorders, cancellations, markdown and promotion in-line with trading and available OTB.
Carrying out review of the market scenario and trends to fine tune the marketing plans
Assessing in the feedback from the customer and franchise & providing valuable information.
Managing IT Operations for smooth working of business
Headed MyAep Domain as Administrator for the Brand
Managing distribution and logistics process of entire Spencer’s Daily Stores in Pune: 13 Stores
Coordinated the opening of 2 retail stores in Mumbai and Pune admeasuring 5, 000 sq ft.
Responsible for merchandising and daily operations of the retail stores
Estimating demand projection: weekly, promotional and seasonal
Managing store back-end operations: stocking, ordering, optimizations, supply chain management
Managing store front-end operations: stock displays, promotional SKU’s, cashier staff, customer service
Reporting: sales, profits, stock outs, trends, benchmarking studies, staff performance, store performance
Involved in front-end operations: direct sales, cash handling, customer service, displays and visual merchandising
Solely responsible for purchasing and procurement of materials and goods and devised pricing strategies
Post Graduate Degree in Management (PGDM) in Marketing from Indian Institute of Modern Management
Bachelors’ degree in Commerce – May 2003 University of Pune, India (Major subjects – Accounting, Business Administration)