فارس المعلمي

Strategic Partnerships

Appointed to oversee Marketing, Product Development, Strategic Projects (PMO), and Communication (internal and external) of the company.

Appointed as the first Marketing Director in the history of the company.
Responsibilities also included Product Development and liaising with Sales on Business Development.
Structured the Marketing Department, writing the necessary policies and procedures.
Created the marketing plans to achieve business objectives.
Launched 6 sucessful campaigns, from ideation to execution.
Led several strategic projects on an organizational level.
Researched and proposed two product offerings.
Developed serveral analytical reports based on existing data to guide strategy execution.
Led cross-functional strategy and innovation projects in the company.
Organized the first staff engagement survey in the company, and carried it through the creation and management of subsequent initiatives.
Spearheaded the initiative to uplift internal communication and drive the creation of a social collaborative intranet.
Oversaw the creation of several systems to support business operations.
Developed relations with key partners to sign, thus extending business reach.
Managed agency and market research consultants to achieve marketing objectives.

• Formulated the company’s strategic direction and objective ensuring annual growth.
• Developed the company’s operational procedures.
• Managed the company’s corporate image, starting with the reimagining of the corporate identity, and managing the company’s presence in the market.
• Identified, negotiated, and secured numerous international partnership and affiliations, introducing unique products and services.
• Directed the different organizational units, providing support and ensuring effectiveness in delivering results.
• Expanded the company’s portfolio into complementary services gradually, ensuring the attainment of the company’s image and quality of delivery.
• Secured several anchor clients through personal engagements with C-Level executives and relevant decision makers.
• Led the company’s participation in a couple of international events and exhibitions, cultivating international relationships, and cementing the company’s local image.

• Reactivated the consulting office, starting with recrafting the mission, vision, and setting goals.
• Surveyed the local market, identifying underserved opportunity areas.
• Spearheaded business development at the local and international level, introducing Dar’s offering and services.
• Developed partnerships locally, and globally to further enhance the offerings of the firm.
• Managed relationships and affiliations with support teams for specific engagements.

• Established the Saudi office, facilitating the legal and regulatory requirements.
• Set the objectives and strategies for the local office and aligned them with the firm’s general objectives.
• Activated brand building and communication, focusing on the value of the firm to investors.
• Manage strategic, financial, and administrative activities in Saudi Arabia
• Forged relationships with local investors, aligning their needs with the firm’s offerings.
• Sourced a number of deals for investment, identifying and qualifying the opportunities before handing them to the finance team.

• Conducted an end-to-end review of an existing product, providing recommendations to revamp it to increase its profitability to the firm, and utility to the customer.
• Managed marketing efforts for a new product setting goals and objectives aligned with the company’s strategic direction.
• Proposed a new project based on researching the market, identifying the opportunity and submitting a proposal with a high level ROI for the project.

* Drafted the brokerage requirements of the Functional Specifications Document and evaluated vendor’s offers for an enhanced Brokerage Management System.
* Wrote business plan to introduce Brokerage Self Service Terminals as a new channel of delivery.
* Created and managed the businesses plan for Phone Share Trading unit, which generated average monthly revenue of $370K.
* Managed online brokerage channel generating average monthly revenues of $ 6.5M
* Set segmentation strategy for brokerage offerings, and matched segments with channels of delivery.
* As a part of a two-person department, set the goals and strategies to enhance efficiency.

* Led a project team to create an online trading system for the local equities market and delivered in a year.
* Co-managed a project that introduced the first IPO subscription system over the ATM network in Saudi Arabia.
* Coordinated and co-managed the redesign of SABB’s website, communicating with the various departments, senior management, and the external vendor.

* Created a working draft of the Financial Planning Department strategy

* Analyzed and made recommendations to the Saudi Electric Company about software solutions to enhance business processes.
* Identified and met with potential customers to introduce how IBM software could assist in enhancing the business’ performance