Associate Manager
GEO TV (IMC PVT)
Total years of experience :24 years, 6 Months
Managing and assigning tasks to Team as per requirement, and Facilitating other departments other than main client and Managing technical issues related to channels and recording equipments and attending meetings with main clients.
Provide detailed analyses / presentation of channels as per requirement and helping team in understanding / analyzing work.
Content Writing & Content Plotting.
Monitoring and Updating on daily basis 24 Hrs program schedule of Local and Indian channels on software.
Sending News Briefs of Local and International channels (Entertainment, Music, Life Style, Infotainment, Edutainment, Kids channels) and Upcoming shows info on daily basis.
Updating daily dramas episodic tracks of local and Indian channels, sending shows detail description and Preparing detailed reports of Local and International TV channels’ shows.
Presentation on the basis of Fix Point Charts including Local VS Foreign Content Analyses,
Programs classification, Numerical analysis and Graphical representation, Providing information pertaining to the front line persons involved in channel programming, Summary and Findings of the channel.
Translation of International channels’ programs into Urdu.
Archiving and managing data for New and Event Based programming for all channels.
Capturing and sending new programs videos, Graphics of Channel Ids, Promos, Video Clips.
Expertise - Understanding television genres and research methods, Working on location and in studio, Writing program proposals and Generating creative ideas, Web based research expertise, NLE skills, Personal presentation skills, Excellent knowledge of current affairs, entertainment, format programs, sports information and music programs of Local and International TV channels and Developed News sense.
Achievements:
Our department (PDR) is one of the few departments of GEO, which actively participated and played main role in providing extensive research regarding Local and International Entertainment and news channels, which resulted in split of Geo Entertainment and Geo News.
Contribution for AAG, Geo Super & Special Research on Local and International media and broadcasting laws
Being an assistant to a Research Manager, my responsibilities include assisting Research Manager in
• Analyzing and Issuing Consumer Panel monthly reports for 12 different product categories.
• Developing a regression model in consumer panel data to find out the impact or correlation of one attribute to another.
• Effective planning, monitoring and control relating to project so as to maximize output at optimum cost.
• Developing and issuing the Key indicator.
• Critical evaluation of research data including the application of statistical test wherever necessary.
• Analyses regarding gain and loss inter period loyalty, usership, market share and market estimates.
Other responsibilities include maintaining liaison within company among Marketing, Sales, Data Processing Department for data checks and queries, Field Operations for back checking and field quality and outside company with Statistical Division, Population Census organizations and other local bodies.
Educational Qualification:
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