Farouk Achoui

* Manage the Digital Communication division.
* Responsible for the strategic planning, analyzing and implementing of all university digital media projects.
* Project Leader for implementing and building the new AUS website, using the Jadu CMS.
* Member of AUS Strategic Planning Committee and Member of AUS Branding Committee.
* Establish and safe guard university policies and procedures related to Digital Media.
* Manage the University website and portal; ensure the accuracy, consistency, and appropriateness of the website’s content and design.
* Manage the official AUS Social Media accounts (Facebook, Twitter, YouTube, LinkedIn, and Pinterest), and monitor the Social Media buzz using Meltwater.
* Manage the Online Marketing campaigns: Google AdWords, Facebook Ads, and SEO.
* Manage the Cisco Digital Signage system, and oversee the video filming and editing projects.
* Develop competitive intelligence & insights, and align them with the university strategic planning.
* Provide leadership and oversee the Multimedia Developer, Social Media Specialist, and Web Contributors.

* Member of the implementation team that established Quad Graphics’ office at McGraw Hill.
* Relationship building and management with the editorial team, for the Business Week, Aviation Week, and Architectural Record magazines.
* Supervised the prepress team and insured projects delivery within time and budget.
* Created PDF automations using Enfocus PitStop, and configured Prinergy Evo workflows.

* Handled various publications from top publishing houses, for example: Condé Nast, and Meredith and Chadwicks.
* Color Correction, and Photo retouching, editing and intensive cloning using Photoshop.
* Magazines, Catalogs and Direct Mail, design and layouts using InDesign, Acrobat and Quark.
* Designing logos, HTML and Flash websites, using Illustrator, Dreamweaver and Flash.

* Designed original artworks for Web and Print.
* Designing logos, HTML and Flash websites, using Illustrator, Dreamweaver and Flash.