Farouk Serhan, Digital Design Manager

Farouk Serhan

Digital Design Manager

Protocol Communications

Lieu
Arabie Saoudite
Éducation
Baccalauréat, Graphic Design
Expérience
16 years, 5 Mois

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Expériences professionnelles

Total des années d'expérience :16 years, 5 Mois

Digital Design Manager à Protocol Communications
  • Arabie Saoudite - Riyad
  • Je travaille ici depuis mars 2016
Creative Director à Aminour
  • Liban - Beyrouth
  • mars 2015 à février 2016

Main Responsibilities:
- Lead creative sessions for project kick-offs
- Manage multiple projects from concept through completion
- Develop creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy
- Establish creative direction for the entire line of online services and programs
- Supervise and inspire the creative team of vendor partners; generate multiple concepts for a campaign or project
- Work with the account team, strategy team, and copywriters to develop concepts and present to management
- Work with internal teams to generate ideas for pitching and proposals
- Manage team members
- Provide quality control over concepts and projects,
- Recruiting assistance in shortlisting Creative Candidates
- Creative Briefs according from clients’ requirements
- Project Analysis Project Objectives / Marketing Analysis / Identity Guidelines
- Project Planning Project Tasks Breakdown / Time-frames / Task Distribution
- Brainstorming
- Projects workflow reporting
- New Innovations: Development of new Digital services and applying new Technologies
- Concept Development Creating unique innovative concepts
- Website and Mobile Architect Sitemap / Wireframe structure / Navigation and user flow / Identity Guidelines
- Recruiting assistance in shortlisting Creative Candidates

My Main Achievements:
- Development of advanced e-commerce website systems with POS and CRM
- Development of school advanced portals
- 360 Panoramic Virtual Tours
- 3D Walkthrough
- Virtual Reality Technology development and implementation

Senior Digital Art Director à ecstasy labs
  • Liban - Beyrouth
  • octobre 2014 à mars 2015

Senior Digital Art Director

Main Responsibilities:
- Manage multiple projects from concept through completion
- Develop creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy
- Establish creative direction for the entire line of online services and programs
- Supervise and inspire the creative team of vendor partners; generate multiple concepts for a campaign or project
- Work with the account team, strategy team, and copywriters to develop concepts and present to management
- Provide quality control over concepts and projects,
- Creative Briefs according from clients’ requirements
- Project Analysis Project Objectives / Marketing Analysis / Identity Guidelines
- Project Planning Project Tasks Breakdown / Time-frames / Task Distribution
- Brainstorming
- Projects workflow reporting
- New Innovations: Development of new Digital services and applying new Technologies
- Concept Development Creating unique innovative concepts
- Website and Mobile Architect Sitemap / Wireframe structure / Navigation and user flow / Identity Guidelines
- Wordpress Design and Development


My Main Achievements:
- Augmented Reality Technology development study
- Creative and Technical problem solving
- Development of new Digital Services

Art Director à Amana Capital
  • Liban - Beyrouth
  • décembre 2013 à octobre 2014

Art Director

Main Responsibilities:
- Digital and Graphic Design Art Direction
- Lead creative sessions for project kick-offs
- Manage multiple projects from concept through completion
- Develop creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy
- Establish creative direction for the entire line of online services and programs
- Supervise and inspire the creative team of vendor partners; generate multiple concepts for a campaign or project
- Work with the account team, strategy team, and copywriters to develop concepts and present to management
- Work with internal teams to generate ideas for pitching and proposals
- Provide quality control over concepts and projects,
- Creative Briefs according from clients’ requirements
- Project Analysis Project Objectives / Marketing Analysis / Identity Guidelines
- Project Planning Project Tasks Breakdown / Time-frames / Task Distribution
- Brainstorming
- Projects workflow reporting
- New Innovations: Development of new Digital services and applying new Technologies
- Concept Development Creating unique innovative concepts
- Website and Mobile Architect Sitemap / Wireframe structure / Navigation and user flow / Identity Guidelines
- Wordpress Design and Development
- User Experience Study for the companies websites and portals
- Launching creative landing pages with high conversion rate to increase leads
- Salesforce integration
- Lead Tracking
- Online marketing campaigns


My Main Achievements:
- Sustain the image of the brand
- Improvement of User Experience UX
- Development of new Digital Services
- Big increase of the number of lead gathered from the new landing pages

Digital Art Director à Xpert
  • Qatar - Doha
  • mai 2011 à décembre 2013

Xpert
Digital Art Director

Main Responsibilities:
- Lead creative sessions for project kick-offs
- Manage multiple projects from concept through completion
- Develop creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy
- Establish creative direction for the entire line of online services and programs
- Supervise and inspire the creative team of vendor partners; generate multiple concepts for a campaign or project
- Work with the account team, strategy team, and copywriters to develop concepts and present to management
- Work with internal teams to generate ideas for pitching and proposals
- Provide quality control over concepts and projects,
- Creative Briefs according from clients’ requirements
- Project Analysis Project Objectives / Marketing Analysis / Identity Guidelines
- Project Planning Project Tasks Breakdown / Time-frames / Task Distribution
- Brainstorming
- Projects workflow reporting
- New Innovations: Development of new Digital services and applying new Technologies
- Concept Development Creating unique innovative concepts
- Website and Mobile Architect Sitemap / Wireframe structure / Navigation and user flow / Identity Guidelines
- Wordpress Design and Development
- User Experience Study for the companies websites and portals
- Launching creative landing pages with high conversion rate to increase leads
- Salesforce integration
- Lead Tracking
- Online marketing campaigns
- HTML / CSS / jquery / JavaScript / PHP


My Main Achievements:
- Improvement of User Experience UX
- Development of new Digital Services
- Handling big projects from Qatar and Lebanon

Senior Web & Multimedia Designer à DowGroup
  • Liban - Beyrouth
  • mars 2009 à mai 2011

Web Designer on project bases

ART DIRECTOR à Teleblue
  • Liban - Beyrouth
  • janvier 2008 à juin 2009

ART DIRECTOR

Éducation

Baccalauréat, Graphic Design
  • à American University of Science and Technology
  • février 2010
Etudes secondaires ou équivalent, Lebanese Official Baccalaureate
  • à Omar Al Moukhtar Education Center
  • juillet 2006

Specialties & Skills

Web Design
Graphic Design
3D Studio Max
Animation
Multimedia
After Effects CS5
Tweenlite & TweenMax (tween classes for flash)
Indesign CS5
Photoshop CS5
Illustrator CS5
Flash CS5 as2 - as3
Mobile apps desing
Dreamweaver CS5
3Ds max 2014
3D game design/modeling
UX (user experience)
360 Panoramic Virtual Tours
Creative Team Management form Concept to execution
Adobe After Effects
Photography
Creative Team Management from Concept to Execution
Wordpress
Mobile App Structure and Design
Adobe Premiere Pro
Unity 3D
Adobe Audition
Adobe Edge Animate

Langues

Anglais
Expert
Arabe
Expert

Adhésions

Apple
  • Apple Certified Developer
  • April 2011

Loisirs

  • Horse Riding
  • Drawing
  • Oil Painting
  • Photography
  • Scuba Diving