Head of Marketing Communications
Lecico Egypt
Total des années d'expérience :7 years, 8 Mois
Develop and oversee the delivery of a corporate communications strategy to build the organization’s brand and reputation.
Set direction for and manage the marketing and events team including the Communications Officer, interior and graphic designers, and E-Commerce website team., ensuring quality and timely output.
Identify and effectively utilize a range of channels to deliver successful results including above-the-line, direct and digital marketing.
Monitor and measure the effectiveness of all marketing communications activity.
Manage the annual budget of the brand in the Egyptian markets.
Designing the needed posts for their social media accounts mainly they are focused on Facebook and Instagram platforms.
Creating engaging text, image and video content.
Suggest new ways to attract prospective customers.
Analyze the monthly sales to set the monthly target for the branches and recommend ideas to increase sales.
Set up and manage the yearly budget for marketing.
Analyze the sales for each product to set the products that need to change and the products that need more adverting.
Put the monthly marketing communications for the social media platforms.
Established strategic and tactical direction for the Marketing and designs team by leading the planning to drive sales and increase
customer engagement.
Collaborating with other departments (Customer Service, Public Relations, and Sales) to manage reputation, identify key players and coordinate actions.
Suggest new ways to attract prospective customers, like promotions, events and competitions.
Follow up with team open actions and targets deadline.
Providing the team with a vision of the project objectives.
Motivate and inspire team members.
Leading teams in event coverage in order to create positive PR.
Guideline the teams to reach customer satisfaction.
Create internal marketing for the teams informing them of the new products and campaigns.
Arranging training sessions for prospective/new customers to inform them of the company's history and its products.
Set up and manage the yearly budget for marketing.
Put the marketing strategy for the e-commerce website.
Dealing with different suppliers.
Responsible for all the printing materials and making sure printing material has the requested quality.
Monthly visits to the showrooms to check that the products are displayed in an attractive way.
Managing social media planning for the execution of marketing strategies and community management.
Successfully spearhead campaigns on social media platforms including Facebook and Instagram.
Monitoring the online presence of the company’s brand and engaging with users, strengthening customer relationships.
Assisted the marketing team with developing and implementing social media strategies.
Utilizing social media analytics tools to track consumer engagement and draw conclusions about competitors.
Providing daily, weekly and monthly results for social media platform performance.
Responsible for management and creating designs for Lecico's different social media accounts.
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