Fatima Abdullah , Marketing specialists

Fatima Abdullah

Marketing specialists

Kahaui Tu Kaha

Location
Indonesia - Bogor
Education
Bachelor's degree, Business in Marketing, Advertising, Retail and Sales
Experience
5 years, 6 Months

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Work Experience

Total years of experience :5 years, 6 Months

Marketing specialists at Kahaui Tu Kaha
  • New Zealand
  • October 2022 to February 2023

Developed and implemented effective marketing strategies to boost brand awareness and donor engagement.

Conducted market research and analyzed data to inform marketing decisions.

Created and managed digital marketing campaigns, such as social media advertising.

Developed and maintained relationships with media outlets and community partners.

Writing and editing compelling content for various marketing materials, including newsletters, brochures, and website copy.

Managed events and fundraising campaigns to support organizational goals.

Collaborated with cross-functional teams to ensure consistency in messaging and branding efforts.

Marketing /Fulfilment Manager at Hire Group Ltd
  • New Zealand - Auckland
  • June 2021 to November 2021

Collaborated with cross-functional teams to ensure alignment of marketing strategies with overall business goals.

Thorough market analysis, competitor monitoring, and marketing research consistently yielded valuable insights for effective marketing strategy development.

I contributed to delivering recommendations that effectively increased sales and revenue through product and service adoption. My campaign and research proposal stood out among five other competing ideas from my colleagues and was ultimately chosen.

Tracked customer journey and value proposition by partnering closely with sales & marketing teams, conducting user interviews and tracking user usage.

Conducted keyword searches to enhance current content and discover new positioning possibilities, and authored weekly SEO blog content for websites resulting in improved rankings on Google's Top pages.

Oversaw analytics dashboards and reports, creating daily, weekly, and monthly reports and presentations to share campaign results and KPIs.

Marketing/Event Coordinator/Liaison Officer at Counties Manukau Badminton Association
  • New Zealand - Auckland
  • October 2019 to August 2020

Assis the CEO with operational activities, including managing an efficient database system and facility maintenance. Successfully sought out and coordinated a variety of events for CMBA tournaments, such as fundraisers, conferences, and shareholder meetings. Oversaw event logistics, developed relationships with stakeholders, and prepare event reports and evaluations.


Successfully generated leads and increased membership and sales by creating and managing effective social media campaigns aligned with business goals. This resulted in a 45% increase in membership within two months and raised awareness among influential media influencers and national badminton players.

Developed compelling marketing messages and materials, such as social media posts, email campaigns, and print collateral, to drive engagement and conversion.

Monitored and tracked marketing performance metrics, such as social media engagement, and event attendance, to measure the success of marketing efforts and make data-driven decisions.

Continuously evaluated and adjusted marketing strategies to optimize performance and stay ahead of industry trends.

Marketing & Communication Coordinator at New Al-Dawa Centre
  • New Zealand - Auckland
  • July 2018 to October 2019

Delivered innovative and creative services to clients while effectively managing the association's positioning, product and service, advertising, and sales collateral.

Achieved an increase of 15+ patient registries within the first week of execution.

Implemented social media and traditional marketing strategies to enhance brand recognition.

Conducted thorough market research and analyzed data to identify opportunities for impactful brand exposure, resulting in promising outcomes.

Successfully identified, evaluated, and incorporated new sales strategies.

Efficiently, coordinated marketing budgets and campaigns to maximize cost savings.

Direct Sales Representatives at SMC Marketing
  • New Zealand - Auckland
  • March 2016 to May 2018

Maintained a thriving customer base by attentively addressing their needs and providing effective solutions to new and existing clients, resulting in a 50% increase in clientele during the initial month of conducting Outbound Marketing.

Created and implemented persuasive direct sales campaigns in residential areas for charitable purposes

Utilized emotional intelligence and effective sales tactics to educate customers on service functionality through relatable examples

Collaborated with team members to develop and execute successful sales strategies, resulting in a daily average of 20+ potential clients and closing rates of 10% to 15%

Ambassador at APEX dental
  • New Zealand - Auckland
  • January 2015 to February 2015

Increased brand recognition and sales by promoting goods and services to the general public through engagement and interaction with target audiences in order to generate demand for products and services.

Maintained professionalism and efficiency while working closely with leadership, team and the public

Collaborated with senior management to develop product development and brand-building strategies.

Collaborated with sales and marketing leaders to devise public relations

Contributed to increased KIPs and increased the company's client base and registries by 70% within the first 6 months.

Education

Bachelor's degree, Business in Marketing, Advertising, Retail and Sales
  • at Auckland University Of Technology
  • November 2021

New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.

Specialties & Skills

Awareness Campaigns
Social Media
Content Creation
Market Research
Graphic Design
Product market-fit
Office 360
Adobe cloud App's
Google Ad & Analytics
SEO and SEM

Languages

English
Native Speaker
Arabic
Native Speaker

Training and Certifications

BWF Badminton Coach L1 (Certificate)
Date Attended:
January 2020
HubSpot Academy certifications in Inbound Marketing, Social Media Marketing, Email Marketing, Conten (Certificate)
Date Attended:
September 2019
Google Analytics (Certificate)
Date Attended:
October 2019

Hobbies

  • Learning New Languages & Travel
  • Reading & Blogging
  • Photography & Videography
  • DIY & Up-Cycling