Fatima Rashed, Digital Marketing Manager

Fatima Rashed

Digital Marketing Manager

Freelancer

Location
Saudi Arabia - Riyadh
Education
Bachelor's degree, English Literature
Experience
13 years, 3 Months

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Work Experience

Total years of experience :13 years, 3 Months

Digital Marketing Manager at Freelancer
  • Saudi Arabia - Riyadh
  • My current job since February 2016

- Resulted in a 300% increase in annual revenue by implementing a digital marketing plan aligned with the establishment's goals.
- Optimized the establishment's presence on the internet, including the website, e-store, and social media platforms, in compliance with the SEO standards, resulting in a 70% organic traffic increase.
- Craft unique, audience-oriented content for posting continuously on the establishment's website and social media platforms, leading to a 100% increase in target client engagement.
- Created and managed 20+ Google PPC campaigns and 50+ social media paid campaigns, influencing 100, 000+ engagements monthly.
- Achieved a 30% higher engagement rate by developing and executing targeted email marketing campaigns.
- Planned and implemented mobile marketing campaigns, i.e., WhatsApp and SMS campaigns, leading to a 30% increase in sales.
- Elevated brand visibility by 40% by negotiating with 50+ influencers across macro, micro, and nano segments.
- Outlined an e-commerce strategy targeting 4 key demographics and establishing 2 new sales funnels.
- Accomplished a 25% boost in market trend responsiveness by conducting continuous keyword and trend research.
- Hosted 12 quarterly meetings, fostering cross-departmental collaboration and refining 5 major marketing strategies per year.

Project Manager Assistant at International Environmental Services Est.
  • Saudi Arabia - Riyadh
  • January 2011 to December 2015

- Streamlined project delivery, contributing to a 10% improvement in project timelines by assisting in planning.
- Coordinated resources for 30+ key projects, involving over 500 personnel and 25 types of equipment.
- Facilitated a 15% increase in project communication efficiency, ensuring all stakeholders are aligned with objectives.
- Maintained impeccable project documentation for 50+ projects, ensuring a 100% accuracy and accessibility rate.
- Optimized project budgets, achieving 5% savings across 12 major projects by identifying cost-saving opportunities.
- Prepared and presented comprehensive reports for 20+ projects, elucidating budget variances and milestone achievements.
- Supported project oversight by providing exceptional administrative assistance, optimizing project manager's efficiency by 20%.

Education

Bachelor's degree, English Literature
  • at Sana'a University
  • September 2013

English Literature Studies

Specialties & Skills

Copywriting
Content Writing
Social Media Marketing
Digital Media
Google Adwords
Marketing
Social Media
Project Management
Business Development
Influencers Ads
SEM and PPC
Risk Management
Team management
Artificial Intellegence
Branding
Strategic planning
Data Analysis
E-commerce
Microsoft Excel
Creative writing
Clients attraction & retension

Social Profiles

Languages

Arabic
Native Speaker
English
Native Speaker

Training and Certifications

E-Commerce management (Certificate)
Date Attended:
January 2020
Google Diploma (Training)
Training Institute:
E-Marketing Academy
Date Attended:
January 2018
Duration:
42 hours

Hobbies

  • Reading, Writing, Business development