Marketing Manager
confidential
مجموع سنوات الخبرة :11 years, 9 أشهر
Develop and assess comprehensive marketing strategies in line with the company’s objectives and market trends. Effectively manage annual marketing budget, adhere todeadlines, and ensure optimal outcomes. Utilize data-driven methods for thorough marketanalysis to uncover growth opportunities. Report to General Manager with impactfulinsights from inbound and outbound efforts. Collaborate with Global Directors to executelead generation campaigns. Excel in dynamic, cross-functional environments by engagingwith stakeholders, gathering proposals, and maintaining smooth communication. Leveragesocial media for strategic online reputation management and improved brandengagement.
Manage all Marketing and Communication functions through adept project management.Lead teams, develop campaigns, and oversee brand management and online reputation tooffer tailored marketing support for specific campaign needs.
Innovatively design marketing campaigns for luxury, automotive, trading, logistics sectorsincluding OBS Lifestyle, OBS Automotive, OBS Trading, OBS Real Estate, and LegendreBin Sulaiman. Display expertise across diverse domains such as lifestyle, automotive, trading, real estate, and logistics in both outbound and inbound marketing. Collaboratewith external partners for successful events in prestigious locales like Galleries Lafayette, Bloomingdales, and Dubai Mall. Forge synergistic partnerships with cross-functionalexperts for brand awareness initiatives, including esteemed brands like Maison FrancisKurkdjian, Thomas Kosmala, Herve Gambs, and Ulrich Lang. Execute targeted outreachthrough social media, email, and radio. Contribute to data analysis, shaping strategiesbased on campaign outcomes and metrics for upcoming marketing pursuits.
Develop and refine the company's brand identity and marketing strategies to align with itscore values and goals. Elevate brand recognition through interactive consumer seminarsthat foster engagement and by actively sharing positive content across various mediaplatforms. Undertake thorough research into customer loyalty, competitive landscape, and emerging market trends to glean insights that will bolster brand exposure andreputation, ultimately positioning the company as a prominent player in its industry.
Executed targeted marketing campaigns for Trade Capacity Building programs, emphasizing their value in imparting vital trade skills. Developed impactful marketingcontent in collaboration with the team, including workshops and training materials, toeffectively communicate the benefits of Trade Matters Consultancy services. Utilizeddata-driven insights to enhance marketing strategies, driving greater engagement andparticipation in Trade Capacity Building initiatives. Created persuasive contentshowcasing the company's Trade Matters Consultancy expertise, establishing authority innavigating intricate trade regulations. Customized marketing materials by closelyunderstanding client trade requirements, tailoring communication to their needs. Alignedmarketing with lead generation through collaboration with the sales team, resulting inheightened interest and inquiries. Evaluated campaign effectiveness using analytics tools, enabling ongoing strategy refinement and optimization.
Engage in comprehensive Product Management, collaborating with WOMEN'S WORLDBANKING (WWB). Responsibilities include Social Media Marketing, Flyer and PosterDesign, Report Generation, Market Research, Loyalty Program Implementation, Marketand Feasibility Studies, and furnishing Market Intelligence and Strategic Surveillance fornew products.
B2B Marketing campaigns Logistics and value chain Management
Dislog Group (Procter & Gamble distributor)
Logistics benchmark analysisof supermarkets andhypermarkets in Morocco, forimprovement.
Creation of the BANK BLADIbrand initiative, crafting anauthentic name, logo, andslogan that resonated withexpatriates.
Website production - Intranet
space, Supplier space and
Database
- Billboard AdvertisingCampaigns Development For -Ramadanyate AL OMRANE andSaïf AL OMRANE
Grade with Merit
Good
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