Marketing Manager
Maskan Arabia
Total years of experience :17 years, 1 Months
Developed complete Brand Architecture for Maskan Arabia.
Developed brands to serve different segments of the market
Developed advertising campaigns for corporate and each brand
Created a supportive department for fast and cost effective execution
Defined 3 year strategy that will differentiate Maskan from its competitors.
Prepared Website emphasizing each brand separately
Creation of Sales collaterals
Strong liaison with the research company for better execution
Define strategy for LTC brands and execute them by managing comprehensive marketing plan for encompassing integrated marketing initiatives designed to penetrate and grow within targeted markets. Communicate with customers, management, internal departments and vendors to coordinate overall marketing effort in accordance with corporate goals. Plan and carry out market research and analyses. Play integral role in product development activities. Lead and direct forward-thinking marketing team, Prepare and manage Rs 800 million marketing budget.