Total Years of Experience: 33 Years, 6 Months
July 2014
To Present
Founder & CEO
at Future Hospitality Group Int'l
Location :
Saudi Arabia - Jeddah
November 2012
To July 2014
Director, Business Development
at Saudi Hotels & Resorts Co - SHARACo
Location :
Saudi Arabia - Riyadh
Reporting directly to the Chief Executive Officer
Responsible for the management of Business Development organization and Development Opportunities.
Serve as a member of the Investment Team that sets and executes the company's strategic direction; ensures compliance with corporate policies and Management System and establishment of the required programs, Procedures & processes;
Build & manage a business development team with initiatives that are consistent with the company's overall strategy; Researches and understands the market environment and interact heavily with potential customers through site visits, conferences & trade events;
Responsible for identification and due diligence of new business opportunities; Leads Bid & Proposal process and manages multiple business initiatives in a start-up environment;
Leads contract negotiations from start to finish including drafting, coordinating negotiation, finalizing, and arranging for execution;
Requests or approves amendments to contracts and works with legal counsel as required and Interacts closely with supply chain management to provide procurement advice;
Leads personnel to ensure contract requirements are understood and optimization of administration to maximize revenues;
Responsible for the development and maintenance of effective relationships with the leadership of the project companies and facilitates close and continuous feedback with project company ensuring the complete customer satisfaction;
Be the driving force in the development of the work ethic, culture and values of the commercial and business development group.
Responsible for the management of Business Development organization and Development Opportunities.
Serve as a member of the Investment Team that sets and executes the company's strategic direction; ensures compliance with corporate policies and Management System and establishment of the required programs, Procedures & processes;
Build & manage a business development team with initiatives that are consistent with the company's overall strategy; Researches and understands the market environment and interact heavily with potential customers through site visits, conferences & trade events;
Responsible for identification and due diligence of new business opportunities; Leads Bid & Proposal process and manages multiple business initiatives in a start-up environment;
Leads contract negotiations from start to finish including drafting, coordinating negotiation, finalizing, and arranging for execution;
Requests or approves amendments to contracts and works with legal counsel as required and Interacts closely with supply chain management to provide procurement advice;
Leads personnel to ensure contract requirements are understood and optimization of administration to maximize revenues;
Responsible for the development and maintenance of effective relationships with the leadership of the project companies and facilitates close and continuous feedback with project company ensuring the complete customer satisfaction;
Be the driving force in the development of the work ethic, culture and values of the commercial and business development group.
October 2011
To October 2012
Director, Business Development
at Al Khozama Management Company
Location :
Saudi Arabia - Riyadh
A Member of King Faisal Foundation
Reporting directly to the Chief Executive Officer
Responsible for the management of Business Development organization and Development Opportunities.
Serve as a key member of the Executive Team that sets and executes the company's strategic direction;
Ensures compliance with corporate policies and Management System and establishment of the required programs, Procedures & processes;
Build & manage a business development team and spearhead business development initiatives that are consistent with the company's overall strategy;
Researches and understands the market environment and interact heavily with potential customers through site visits, conferences & trade events;
Responsible for identification and due diligence of new business opportunities;
Leads Bid & Proposal process and manages multiple business initiatives in a start-up environment;
Leads contract negotiations from start to finish including drafting, coordinating negotiation, finalizing, and arranging for execution;
Responsible for administration of operations and maintenance contracts;
Requests or approves amendments to contracts and works with legal counsel as required
Interacts closely with supply chain management to provide procurement advice;
Leads personnel to ensure contract requirements are understood and optimization of administration to maximize revenues;
Responsible for the development and maintenance of effective relationships with the leadership of the project companies and facilitates close and continuous feedback with project company ensuring the complete customer satisfaction;
Acts as liaison with project company personnel as required and manages contractual issues as to avoid dispute while balancing interests of the company;
Be the driving force in the development of the work ethic, culture and values of the commercial and business development group.
Reporting directly to the Chief Executive Officer
Responsible for the management of Business Development organization and Development Opportunities.
Serve as a key member of the Executive Team that sets and executes the company's strategic direction;
Ensures compliance with corporate policies and Management System and establishment of the required programs, Procedures & processes;
Build & manage a business development team and spearhead business development initiatives that are consistent with the company's overall strategy;
Researches and understands the market environment and interact heavily with potential customers through site visits, conferences & trade events;
Responsible for identification and due diligence of new business opportunities;
Leads Bid & Proposal process and manages multiple business initiatives in a start-up environment;
Leads contract negotiations from start to finish including drafting, coordinating negotiation, finalizing, and arranging for execution;
Responsible for administration of operations and maintenance contracts;
Requests or approves amendments to contracts and works with legal counsel as required
Interacts closely with supply chain management to provide procurement advice;
Leads personnel to ensure contract requirements are understood and optimization of administration to maximize revenues;
Responsible for the development and maintenance of effective relationships with the leadership of the project companies and facilitates close and continuous feedback with project company ensuring the complete customer satisfaction;
Acts as liaison with project company personnel as required and manages contractual issues as to avoid dispute while balancing interests of the company;
Be the driving force in the development of the work ethic, culture and values of the commercial and business development group.
June 2009
To June 2011
Manager Business Development
at Emaar, The Economic City - EEC
Location :
Saudi Arabia - Jeddah
King Abdullah Economic City (KAEC) is the world's largest mega project undertaken by a private corporate
entity that controls more than 168 million square meters (64 square miles) of land in the Kingdom of Saudi
Arabia. When complete the project will stimulate more than 1.0M jobs and promote a population of greater
then 2.0M, and shall develop 300, 000+ residential units.
Maintain the management position as the Manager of Business Development for the hospitality business
unit responsible for the planning, development, construction, and operations for all hospitality, amenity, and marina operations.
Hospitality Division maintains control for the development of 25, 000 hotel rooms as part of the master plan serving the three, four, five and luxury hospitality markets for resorts, urban, and convention hotel facilities.
Work closely with the Director to drive third party investment and development initiatives to KAEC for development and management within the hospitality and amenity offerings.
Developed a network within the gulf region for qualified owners and operators of hospitality and amenity offerings.
Responsible for growing the business unit through various business development activities for the formation and negotiation of joint venture relationships, operating agreements, and third party development
arrangements with the top international hospitality developers and operators.
Assisted in the division business plan for driving tourism traffic to KAEC to promote the city as the Kingdoms number one destination tourism site for inbound and domestic religious tourism.
Worked with division senior management in the creation of the comprehensive marketing and branding plan for the hospitality division across various mediums of mass media.
Handled the project management for the development and implementation of the first serviced apartment product to be offered in KAEC.
entity that controls more than 168 million square meters (64 square miles) of land in the Kingdom of Saudi
Arabia. When complete the project will stimulate more than 1.0M jobs and promote a population of greater
then 2.0M, and shall develop 300, 000+ residential units.
Maintain the management position as the Manager of Business Development for the hospitality business
unit responsible for the planning, development, construction, and operations for all hospitality, amenity, and marina operations.
Hospitality Division maintains control for the development of 25, 000 hotel rooms as part of the master plan serving the three, four, five and luxury hospitality markets for resorts, urban, and convention hotel facilities.
Work closely with the Director to drive third party investment and development initiatives to KAEC for development and management within the hospitality and amenity offerings.
Developed a network within the gulf region for qualified owners and operators of hospitality and amenity offerings.
Responsible for growing the business unit through various business development activities for the formation and negotiation of joint venture relationships, operating agreements, and third party development
arrangements with the top international hospitality developers and operators.
Assisted in the division business plan for driving tourism traffic to KAEC to promote the city as the Kingdoms number one destination tourism site for inbound and domestic religious tourism.
Worked with division senior management in the creation of the comprehensive marketing and branding plan for the hospitality division across various mediums of mass media.
Handled the project management for the development and implementation of the first serviced apartment product to be offered in KAEC.
June 2008
To June 2009
Manager Anchor Investments
at Emaar, The Economic City - EEC
Location :
Saudi Arabia - Jeddah
Reporting to Director, Anchor Investment responsible for the generation of qualified businesses in various cluster sectors to introduce to KAEC.
Maintained accountability for demand generation tracking for KAEC.
Assisted in lead qualification, business needs and confirmation with other business units to establish and grow the Industrial Valley of the new city.
Align technicalities with all other business units to generate specific tenant offers.
Maintained accountability for demand generation tracking for KAEC.
Assisted in lead qualification, business needs and confirmation with other business units to establish and grow the Industrial Valley of the new city.
Align technicalities with all other business units to generate specific tenant offers.
April 2007
To May 2008
Regional Branch Manager
at Al-Saif Motors (Exclusive Dealer Jaguar & Land Rover)
Location :
Saudi Arabia - Jeddah
Al-Saif Motors (Exclusive Dealer & Importer Jaguar & Land Rover)
Reporting directly to the general manager of operations maintained responsibilities for the supervision of daily operating activity for the three dealership branches located throughout Jeddah.
Responsible for overseeing the three most critical parts of the dealership operations units.
Specific focus was upon the maintenance of performance standards and customer service initiatives related to Vehicle Sales, Workshop Services, and Parts.
Maintained accountability for monitoring and producing regular reports from Section Supervisors.
Responsible to make sure all three departments are running profitable and as per budget and financial plan within the three dealership locations.
Reporting directly to the general manager of operations maintained responsibilities for the supervision of daily operating activity for the three dealership branches located throughout Jeddah.
Responsible for overseeing the three most critical parts of the dealership operations units.
Specific focus was upon the maintenance of performance standards and customer service initiatives related to Vehicle Sales, Workshop Services, and Parts.
Maintained accountability for monitoring and producing regular reports from Section Supervisors.
Responsible to make sure all three departments are running profitable and as per budget and financial plan within the three dealership locations.
January 2006
To April 2007
Operations Manager
at Rotana Audio Visual Holding Company
Location :
Saudi Arabia - Riyadh
Reporting directly to the President Rotana Audio with responsibility to direct the group's Disney and Buena Vista Home-Entertainment in the MENA Region.
Additional responsibility to direct and coordinate formulation, preparation, monitoring and presentation of the distribution network for product release and marketing campaigns.
Achieve financial forecast and target in accordance with set objectives. Structure and organize the project scope of services and develop the team members.
Set feasible sales targets and financial objectives based on market with a record of meeting sales targets and financial objectives.
Manage RHE Team in a professional environment, train and assist the team to understand their objectives and monitor performance.
Set the global strategy of the company and the objectives of each department and department head.
Monitor the P&L on a monthly basis and act accordingly.
Organize the retro plan of each major release and supervise implementation to reinforce the global positioning and image of the brand.
Maintain an excellent relationship with BVHE based on performance and excellence in achievement.
Creativity in marketing and positioning the releases.
Maximizing media and advertising exposure of the releases through maximizing the distribution network and retail opportunities.
Develop emerging markets within the MENA Region and organize the sales & distribution force.
Revision of financials with President on quarterly basis.
Additional responsibility to direct and coordinate formulation, preparation, monitoring and presentation of the distribution network for product release and marketing campaigns.
Achieve financial forecast and target in accordance with set objectives. Structure and organize the project scope of services and develop the team members.
Set feasible sales targets and financial objectives based on market with a record of meeting sales targets and financial objectives.
Manage RHE Team in a professional environment, train and assist the team to understand their objectives and monitor performance.
Set the global strategy of the company and the objectives of each department and department head.
Monitor the P&L on a monthly basis and act accordingly.
Organize the retro plan of each major release and supervise implementation to reinforce the global positioning and image of the brand.
Maintain an excellent relationship with BVHE based on performance and excellence in achievement.
Creativity in marketing and positioning the releases.
Maximizing media and advertising exposure of the releases through maximizing the distribution network and retail opportunities.
Develop emerging markets within the MENA Region and organize the sales & distribution force.
Revision of financials with President on quarterly basis.
February 2004
To January 2006
Agents Coordinator
at Rotana Audio Visual Holding Company
Location :
Saudi Arabia - Jeddah
Reported directly to the President Rotana Audio to prepare the various annual goals & objectives to achieve.
Maintained ongoing follow-up with the various branches and agents to help provide active solutions to challenges facing the business.
Analyze the impact of piracy on the business and impacts to financial performance.
Prepare monthly release schedule and monitor week-to-week sales and forecasts and variances to targets.
Develop & Update external procedures to deal with agents and to introduce Rotana Audio Visual to International Business.
Participated in setting up "Rotana Home Entertainment" and the "Rotana on-board Entertainment" release initiatives.
Maintained ongoing follow-up with the various branches and agents to help provide active solutions to challenges facing the business.
Analyze the impact of piracy on the business and impacts to financial performance.
Prepare monthly release schedule and monitor week-to-week sales and forecasts and variances to targets.
Develop & Update external procedures to deal with agents and to introduce Rotana Audio Visual to International Business.
Participated in setting up "Rotana Home Entertainment" and the "Rotana on-board Entertainment" release initiatives.
January 2000
To January 2004
Front Office Manager
at Jeddah Conference Palace (Managed By: Inter*Continental Hotels & Resorts)
Location :
Saudi Arabia - Jeddah
Reporting directly to the General Manager
Maintained accountability for operations of the Front Office & other directly related Departments.
Prepared the annual goals and targets for financial and business initiatives and accomplishments.
Co-Ordinate with other Customer contact departments to maintain customer service initiatives.
Co-Ordinate with Human Resources and employee training department.
Follow-up on guest comments and prepare active solutions to maintain or service quality objectives.
Develop and update Internal Policy and Procedures.
Analyze impact of Training on the Business.
Conduct regular meetings with all of the property internal customers to achieve best results and demands.
Co-Ordinate with both Government & Royal sectors with regard to VIP dignitaries and guests attending high profile functions at the property.
Assist in developing nationalization program within the department and the organization.
Acting General Manager on Friday (on rotary basis)
Monitor day-to-day the public areas and conduct regular inspections (Fire Safety & Maintenance)
Member of Hotel's Environmental, Energy Saving, Health & Safety, and Guest Satisfaction Committees.
Maintained accountability for operations of the Front Office & other directly related Departments.
Prepared the annual goals and targets for financial and business initiatives and accomplishments.
Co-Ordinate with other Customer contact departments to maintain customer service initiatives.
Co-Ordinate with Human Resources and employee training department.
Follow-up on guest comments and prepare active solutions to maintain or service quality objectives.
Develop and update Internal Policy and Procedures.
Analyze impact of Training on the Business.
Conduct regular meetings with all of the property internal customers to achieve best results and demands.
Co-Ordinate with both Government & Royal sectors with regard to VIP dignitaries and guests attending high profile functions at the property.
Assist in developing nationalization program within the department and the organization.
Acting General Manager on Friday (on rotary basis)
Monitor day-to-day the public areas and conduct regular inspections (Fire Safety & Maintenance)
Member of Hotel's Environmental, Energy Saving, Health & Safety, and Guest Satisfaction Committees.
January 1999
To January 2000
Deputy Manager Lexus Club
at Abdullatif Jameel Group (ALJ Group)
Location :
Saudi Arabia - Jeddah
Reporting directly to General Manager
In addition to the tasks assigned with managing a club for the elite market of corporate Jeddah
Responsible in bringing about the establishment of the Lexus Restaurant and Events Management.
This high profile F & B project was developed to bring in additional revenue and add to the luxury image of Lexus.
Recruitment, assigning duties and responsibilities, training, sales & marketing, budgeting and forecasting were part of the added tasks in order to bring about this project.
In addition to the tasks assigned with managing a club for the elite market of corporate Jeddah
Responsible in bringing about the establishment of the Lexus Restaurant and Events Management.
This high profile F & B project was developed to bring in additional revenue and add to the luxury image of Lexus.
Recruitment, assigning duties and responsibilities, training, sales & marketing, budgeting and forecasting were part of the added tasks in order to bring about this project.
January 1996
To January 1999
Assistant Front Office Manager
at Jeddah Conference Palace (Managed By: Inter*Continental Hotels & Resorts)
Location :
Saudi Arabia - Jeddah
During my tenure, I have actively contributed in achieving both departmental and hotel goals, budget, training and company standards, Saudization plan and enhancing environmental awareness.
As part of the management plan, we were exposed to various training, both internal and abroad, that included the pressing issues on the Environment and the internal development of potential internal customers. This was reflected through the positive comments received by our valuable customers.
Actions taken on my part and were carried out with co-ordination between various departments in order to reduce both Utilities cost and manpower hours.
As part of the management plan, we were exposed to various training, both internal and abroad, that included the pressing issues on the Environment and the internal development of potential internal customers. This was reflected through the positive comments received by our valuable customers.
Actions taken on my part and were carried out with co-ordination between various departments in order to reduce both Utilities cost and manpower hours.
January 1994
To December 1995
Assistant Banquet & Catering Manager
at Saudia Catering
Location :
Saudi Arabia - Jeddah
Assistant Banquet & Catering Manager, 1994 - 1995
Saudia Catering
Saudi Arabian Airlines
• During my tenure with Saudia Catering, I was involved with the day-to-day operations for both Outside
Catering and VIP functions.
• The proudest moment of which was both my active participation and contribution to the festivities held to commemorate Saudi's 50th Anniversary.
Saudia Catering
Saudi Arabian Airlines
• During my tenure with Saudia Catering, I was involved with the day-to-day operations for both Outside
Catering and VIP functions.
• The proudest moment of which was both my active participation and contribution to the festivities held to commemorate Saudi's 50th Anniversary.
April 1993
To January 1994
Banquet Coordinator
at Jeddah Inter*Continental Hotel
Location :
Saudi Arabia - Jeddah
As a native of Saudi Arabia, it was part of my duties to engage in both Sales and Service of functions held both inside the luxurious Inter*Continental Hotel or as Outside Catering.
Also, to provide both comfort and exquisite service to patrons of the hotel's iconic Al-Sultan Ballroom.
Also, to provide both comfort and exquisite service to patrons of the hotel's iconic Al-Sultan Ballroom.
June 1993
To December 1993
Kitchen Trainee
at Saudia Catering
Location :
Saudi Arabia - Jeddah
Mandatory 6 Months aprentice program.
Rotation on all Kitchen Section relaed to Operation.
Purchasing Department
General & Daily Stores
Preperation Kitchen
Cold & Hot Kitchen
Pastry & Bakery Department
Rotation on all Kitchen Section relaed to Operation.
Purchasing Department
General & Daily Stores
Preperation Kitchen
Cold & Hot Kitchen
Pastry & Bakery Department
June 1992
To December 1992
Food & Beverage Trainee - Waiter
at Hotel Du Rhone (now Mandarin Oriental)
Location :
Switzerland
Mandatory 6 months Food & Beverage Training
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