Branch Manager
NAHDA AL KHAIR UNITED TRADING CO LLC
Total years of experience :32 years, 3 Months
DEALERS IN FROZEN FOOD)
Key Achievements & Responsibilities
Successfully launched the Branch office of a leading frozen foods distribution company from foundation to fully functional operations.
Responsibilities:
•Budgeting and forecasting in accordance with the management objectives.
•Devise and implement sales strategies and promotions, pricing & discounting policies etc
•Direct involvement in negotiation and business development with key accounts.
•Progressive development through market research.
•Recruitment and training of staff.
•Supervising and monitoring team performance on daily basis.
•Review and improve the sales practices with new plans and initiatives.
•Brand building Exercises.
•Oversee stores management and logistic service
Arabian Foods Distribution Company LLC
Salalah, Sultanate Of Oman.
( IMPORTERS & DISTRIBUTORS OF FROZEN FOOD)
Responsible for executing operational plans in order to deliver distribution and brand objectives. Drive the business forward through relationship building, promotions and innovation, working to exceed company targets.
Key Achievements:
•Successfully launched the Branch office of a leading frozen foods distribution company from foundation to fully functional operations.
•Achieved monthly targets through business development and account management.
•Built sales team and customer base, planned and executed strategies to achieve the goal in terms of volume and profitability.
•Developed new areas of business through researching potential clients and regenerating new leads through cold calling.
•Identified and pursued new business opportunities by bringing new products, brands.
•Identified new avenues of revenue by relationship building with new and existing clients.
•Generated additional revenue from supplies to adjacent Yemen market on cash basis to over- achieve the target and facilitated enhanced cash flow.
•Kept abreast of FMCG market trends to ensure inventory levels are in sync with customer demand, determined performance targets
Salalah, Sultanate of Oman
Key Achievements:
•Achieved accelerated business growth up to 600% with the optimal usage of existing resources and capitalization of market opportunities.
•Successfully launched and marketed A’saffa brand of poultry and further processed products to establish A’saffa as a household name.
•Strengthened the distribution network of Al Kabeer products and multiplied it's sales by 350% .
•Grew sales of Igloo ice-cream by three folds in one year by promotional activities and penetrating new market segments and interior markets.
•Launched and successfully distributed London Dairy brand of Ice- cream.
•Facilitated cash flow by increasing cash sales and minimized the overall credit period extended in the market. Maintained percentage of receivables vis-à-vis sales.
•Trained mentored employees and promoted them to the higher assignments.
•Interviewed and recruited staff.
Major Brands / Portifolios Handled
Lurpak, A’saffa, Al Kabeer, Seara, Tilly, Danpo, Salalah, Allana, Igloo, London Dairy, Al Watania, Tiffany, Super Al Jamil, Cheese, Edible Oil and its derivatives, Foodstuff commodities, Perfumes and insecticides.
Responsibilities held :
•Assess local market conditions, identify current and prospective sales opportunities and develop forecasts and business plans for the branch.
•Direct all operational aspects of the branch to include distribution operations, customer service, administration and sales in a manner that supports reaching the profitability goal.
•Ensure that all areas of work performance or departments are properly staffed and directed.
•Assist senior sales personnel in developing and implementing the branch and organizational objectives and also formulating policies and budgets.
•Communicate effectively with senior managers by sharing information on effective practices, competitive intelligence, business opportunities and needs.
•Manage and oversee all trade channels such as modern trade, traditional and retail channels.
•Manage key account negotiations in line with company objectives and lead sales team to achieve the goal
•Negotiate with trade and implements rebates, discounts, growth bonus plans and visibility programs.
•Address customer and employee satisfaction issues promptly.
•Cooperate fully with credit department in extending and enforcing credit policy.
•Review aging reports and pays direct attention to collection issues.
•Control expenses to meet budget guidelines.
•Evaluates performance of sales staff and makes recommendation accordingly regarding merit increase and promotion.
Responsible for handling and developing new accounts within a territory as well as highly effective in rapport building.
•Responsible for reaching sales goals and implementing programs to meet goals.
•Responsible for the timely collection of the market receivables
Products Handled: Soft Drinks & Squashes
(Suntop / Sun Cola / Sun Quick
SKILL
•Sales Management
•Business Development
•Frozen Food
•Ice-cream
•Key Account Management / Negotiation
•Forecasting
•Competitive Analysis
•Supply chain management / Logistics
•Direct Sales / Pricing
•Customer Service
•Team Management / Leadership
•Adept in cementing healthy relationship with clients for generating business and expanding market reach.
•Excellent negotiation skills with expertise in providing high value-added services to customers for enhancing their contentment levels.
•Possess excellent business acumen with skills to remain on the cutting edge.
•Problem solver, goal orientated and team leader.
•Meeting multiple deadlines and multitasking.
•Effectively handle stressful periods of peak activity.
•Strong ability to work within strict time frame and resolute deadlines
•Multilingual, capability to deal with people from different backgrounds.
•Proficiency in Microsoft words, excel and power point.
•Organized and punctual.