Marketing Manager
Middle Eastern Company for trade - VESTEL
مجموع سنوات الخبرة :18 years, 10 أشهر
• Designing marketing strategic roadmap encompassing both short and long term goals and directed organizational activities of all staff and resources under purview.
• Researching present/ future market opportunities/ trends with the objective of recommending to senior management suitable strategies and tactics to exploit these opportunities for sound and profitable growth.
• Developed an integrated range of marketing and distribution strategies in addition to preparing marketing, promotion and merchandising and communication plan along with ATL and BTL projects.
• Handling all administrative protocols of the company in adherence to organizational policies and procedures.
• Analyzing and capitalizing on evolving market trends, networking extensively among customers to enhance brand penetration and maintain brand equity.
• Organizing training for retailers, dealers, wholesalers on products specifications, conducting performance reviews periodically to maintain a competent team and increase productivity, market share/ profitability aimed towards achieving organizational goals.
• Executing and integrating marketing strategy by customer segment, product category and optimal channel to attract, retain and sustain revenue gains.
• Providing regular reports, presentations and analysis to senior management on business development activities of the group.
• Keeping abreast with competitor initiatives and market trends to formulate long and short term strategies for enhancing organizational revenues.
• managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters, brochures, company profile presentation, DVDs and help develop the sales presentation including writing and proofreading copy
• Conduct marketing research such as customer questionnaires and focus groups.
Builds services & course awareness, by locating, developing, and defining, negotiating, and closing business relationships.
• Plan marketing and branding objectives.
• Expand product solutions and offerings.
• Prepare marketing strategies alongside other company executives and staff.
• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
• Prepare and adhere to budgets.
• Oversee creation and delivery of press releases, advertisements, and other marketing materials.
• Design print ads and publications.
• Ensure brand messages are consistent.
• Gather and analyze customer insight.
• Nurture and enrich all external perceptions of the company and growth of market share.
• Engage consumers on social media.
• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
• Lead all areas of content generation and production across all media platforms.
• Take calculated risks based on data-driven analytics.
• Drive overall CRM and direct marketing.
• Engage other organizations within the community.
• Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
• Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader
• Digest and help in implementing of the company's strategic marketing plans to achieve corporate objectives.
• Responsible for executing marketing and brand strategy, policies, objectives, plans and campaigns.
• Promote company's image, products and services utilizing the proper available media by doing the needed coordination with the agencies.
• Primary point of contact for initiating work for the department with the different marketing agencies, and following up\ checking the status of jobs already in progress.
• Oversee advertising campaigns for various media activities dealing with the advertising agency.
• Hands-on involvement in a variety of marketing logistics, including event production through booth scheduling and shipping, collateral coordination and premium ordering.
• Take a lead role in the participation of trade shows and other key promotion events representing the company.
• Achieve frequent, timely and positive media coverage and it's programmed across all available media dealing with the PR agency.
• Responsible for tracking all invoices and expenses against budget.
• Conduct and assist in market research activities to identify targeted business area. Assists with daily operation of the marketing group, ensuring smooth and efficient workflow.
• Coordinate with concerned parties to update the contents of the website.
• Maintains close contact with and understands needs of customers, the sales force, and the channel.
• Coordinate with distributors in determining monthly orders and quarterly forecasts.
• Follow up the whole sell in process with factories, starting form DP ending by product’s F.DEST discharge.
• Controlling SFA percentage, while working on its development & growth.
• GERP system management, PI, SO, PO creation up to reporting the actual monthly sales.
• Logistics’ officer division (Order’s managements).
• Weekly distributor’s sales & AR reporting.
• Weekly PSI Management.
• Team’s administration & reporting duties.
• Marketing assignments, Seminar’s & exhibition’s preparation.
• Controlling team’s APMS (advertising & promotion management system), including marketing budget’s allocation, and activity’s execution.
• Regular market’s surveys & initial studies.
Major Marketing projects:
• Regular LG dealer’s seminars (JORDAN, LEBANON & IRAQ).
• LG participation in ERBIL EXHIBITION - Iraq.
• LG B2B SEMINAR (AQABA).
• Portable PRJ Lunching campaign (Lebanon).
• Offering & quoting Airfreight, seafreight & Overland Services.
• Handling Airfreight, seafreight & overland operations (Import \ export).
• Shipment’s follow up & regular customer’s reporting.
• Monthly\annually results analysis & Reporting.
• Controlling the whole overland consolidation process
Quotations, contracting, loading & stuffing layout, arrival & FZ inbound processing.
• Airfreight division Administration job.
Major projects:
• Overland consolidation process creation (UAE - JORDAN).
• Warehouse’s rental offering & contracting.
• Airfreight operation adjustments, templates & processing.
• Handling Airfreight, seafreight & overland operations (Import \ export).
• Monthly sales resultant reporting.
• Customer’s invoicing and TTL sales GP calculation.
• Handling pricing & logistics project’s operations, ordering, booking & clearing up to delivering.
• Sale’s division Administration job.
Major projects:
• Handling Carrefour’s foundation project & Jordan Bromine project operation.