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Fedaa Jouni, Business Accountant

Fedaa Jouni

Business Accountant·CPA Plus,

Qatar

Diploma, Social Welfare And Business Management

Work experience

Total years of experience: 20 years, 8 months

Business Accountant

November 2020 - August 2024

CPA Plus,

Ottawa, Canada

November 2020 - August 2024

• Managed daily accounting operations, recorded transactions, and prepared invoices with 100%
accuracy.
• Conducted budget reviews and financial analyses to identify cost-saving opportunities.
• Improved billing accuracy and reduced overdue receivables by 15% through enhanced tracking
processes.
• Ensured compliance with Canadian accounting standards and maintained organized financial
documentation.

Company industry:
27080
Job role:
Sales

Marketing Assist- Manager

June 2021 - July 2024

WebMarketers,

Ottawa, Canada

June 2021 - July 2024

• Assist in planning, coordinating, and executing marketing campaigns across multiple channels
(digital, social, print).
• Gather and analyze market data to support strategy development and identify trends and
opportunities.
• Track key marketing metrics (KPIs) and generate reports to evaluate campaign effectiveness and
ROI.
• Help create and edit marketing materials such as emails, blogs, social media posts, brochures, and
presentations.
• Support SEO, SEM, and paid advertising initiatives; manage content calendars and website
updates.
• Post content, engage with followers, and monitor platform analytics for insights and performance.
• Work closely with sales, product, and creative teams to align marketing efforts with overall business
goals.
• Ensure consistency in tone, look, and feel across all branding and communication materials.
• Help organize marketing support for events such as product launches, webinars, and trade shows.
• Manage marketing databases, update the CRM, track inventory of materials, and coordinate with
vendors.

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Store Manager

September 2020 - May 2022

Canadian Tire

Ottawa, Canada

September 2020 - May 2022

Company industry:
Accounting
Job role:
Management

Event Management

May 2019 - June 2021

A Social Affair Event Management,

Ottawa, Canada

May 2019 - June 2021

• Develop comprehensive event plans aligned with marketing and organizational goals
• Define event objectives, target audience, and key deliverables
• Create detailed project timelines and schedules
• Prepare and manage event budgets, ensuring cost-effectiveness
• Track expenses and process invoices in compliance with financial protocols
• Negotiate contracts with vendors, suppliers, and venues
• Conduct site visits and manage logistical arrangements for event setup and breakdown
• Collaborate with the marketing team to promote events across digital and traditional channels
• Develop and execute marketing campaigns, including email, social media, and press releases
• Design event collateral such as signage, brochures, and invitations
• Manage event registration platforms and audience engagement tools
• Provide regular updates and status reports to senior management and sponsors
• Oversee event setup, coordinate staff and vendor teams, and troubleshoot issues in real-time
• Ensure all activities run smoothly, on time, and within scope
• Prepare post-event reports with insights and recommendations
• Ensure events comply with health, safety, and legal regulations
• Manage event insurance and permit requirements

Company industry:
Events Management
Job role:
Management

Store Manager

January 2019 - October 2020

Canadian Tire,

Ottawa, Canada

January 2019 - October 2020

• Led store operations, including sales, inventory, and budget management.
• Supervised and trained a 15-member team, improving efficiency and customer satisfaction by
20% .
• Monitored stock levels, ensured compliance with safety standards, and resolved escalated issues.

Company industry:
Retail & Wholesale
Job role:
Management

Sales Representative/ Part-time

September 2019 - August 2020

Kia

Ottawa, Canada

September 2019 - August 2020

Matching clients to vehicles.
• Negotiating sales prices.
• Taking customers on test drives.
• Answering any customer inquiries.
• Meeting sales targets.

Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Sales Manager

September 2017 - December 2018

Kia Motors,

Ottawa, Canada

September 2017 - December 2018

• Matched clients with suitable vehicles through needs analysis and product expertise.
• Negotiated pricing and financing to achieve monthly sales targets.
• Delivered test drives and after-sales support to strengthen customer satisfaction and retention.
• Supported management in developing strategies to boost sales performance.

Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Events Marketing Assistant

April 2015 - January 2018

Mediaforce,

Ottawa, Canada

April 2015 - January 2018

• Organize and manage promotional events (e.g., product launches, trade shows, conferences) that
align with the brand and business objectives.
• Create strategic event marketing plans to support product visibility, brand awareness, and lead
generation.
• Collaborate with sales, product, design, and digital marketing teams to ensure event messaging and
goals are consistent and aligned.
• Create and manage event budgets, timelines, and resource allocation to ensure events are
delivered on time and within scope.
• Source, negotiate with, and manage vendors, venues, and service providers to meet event logistics
and branding needs.
• Use email, social media, and digital ads to promote events and maximize attendance and
engagement.
• Supervise the event setup, manage registration, oversee tech and logistics, and troubleshoot issues
in real-time.
• Analyze event performance using KPIs like attendance, engagement, leads generated, and
conversion rates; report on ROI and lessons learned.
• Work with designers or agencies to develop branded materials such as banners, flyers,
presentations, and giveaway items.
• Foster positive experiences for attendees, partners, and sponsors; handle inquiries and post-event
follow-ups.

Company industry:
Advertising
Job role:
Marketing and PR

Customer Service Manager

January 2015 - August 2017

Walmart,

Ottawa, Canada

January 2015 - August 2017

• Managed front-end operations and coordinated cashier teams to ensure smooth workflows.
• Resolved customer escalations and improved service quality scores by 25% .
• Oversaw cash handling, daily reconciliations, and staff scheduling for 20+ associates.

Company industry:
Retail & Wholesale
Job role:
Customer Service and Call Center

Customer Service Representative

February 2012 - March 2015

Walmart,

Ottawa, Canada

February 2012 - March 2015

• Respond to customer questions via phone, email, chat, or in-person in a timely and professional
manner
• Assist customers with placing orders, returns, exchanges, billing inquiries, and payment processing.
• Achieve targets related to call handling time, resolution rates, customer satisfaction scores (CSAT),
and other service goals.
• Looking over the store employees to make sure things go accordingly.
• Responsible for the front-end operations of the store
• Providing cash change to the cashiers and preparing cash register tills.
• Solving customer care and associate problems.
• Directing associates schedule.

Company industry:
Retail & Wholesale
Job role:
Customer Service and Call Center

Customer Service Manager

January 2013 - January 2015

Bell Communications,

Ottawa, Canada

January 2013 - January 2015

• Handled customer inquiries, product sales, and account setups efficiently.
• Consistently exceeded monthly sales and retention targets.
• Delivered personalized solutions to enhance customer satisfaction and loyalty.

Company industry:
Telecommunications
Job role:
Customer Service and Call Center

Financial Department Manager

January 2004 - January 2012

Al-Yater Company,

Latakia, Syria

January 2004 - January 2012

• Supervised daily financial transactions, bookkeeping, and account reconciliation.
• Reviewed monthly and annual financial reports for management.
• Prepared budgeting, cost tracking, and financial planning for departmental operations.
• Reduced operational expenses by 10% through efficient budgeting and vendor negotiation.

Company industry:
Trading & Commodity Trading
Job role:
Accounting and Auditing

Education

Herzing College

October 2020

October 2020

Diploma, Social Welfare And Business Management

Canada

Herzing College

January 2020

January 2020

Bachelor's degree, Social Welfare And Business Management

Canada

Herzing College

January 2020

January 2020

Bachelor's degree, Management

Canada

Skills

Tax Accounting

Expert

IT

Expert

Store Management

Expert

Customer Service Management

Expert

Event Management

Expert

Human Resource Management

Expert

Database Software

Expert

Key Account Management

Expert

Digital Marketing

Expert

Materials

Expert

Merchandising

Expert

MARKETING MANAGEMENT

Intermediate

DETAIL ORIENTED

Intermediate

MARKETING

Intermediate

EVENT MANAGEMENT

Intermediate

COMPONENT DESIGN

Intermediate

PLANNING

Intermediate

ADVERTISING CAMPAIGNS

Intermediate

BRANDING

Intermediate

BUSINESS OBJECTIVES

Intermediate

CONCEPTUALIZATION

Intermediate

System and Computer Fundamentals

Expert

Accounting

Expert

Seag 50

Expert

Seag 200

Expert

Payroll

Expert

CPA

Expert

Marketing and sales

Expert

ACCPAC Software

Expert

Microsoft PowerPoint

Expert

Operation

Expert

Order

Expert

Negotiation

Expert

Purchasing

Expert

Problem Solving

Expert

Administration

Expert

Management

Expert

Human Resources

Expert

BUSINESS ADMINISTRATION

Intermediate

BUSINESS OPERATIONS

Intermediate

COST REDUCTION

Intermediate

FINANCE

Intermediate

FINANCIAL EFFICIENCY

Intermediate

FINANCIAL MANAGEMENT

Intermediate

ORGANIZATIONAL AWARENESS

Intermediate

RESOURCE ALLOCATION

Intermediate

STRATEGIC MANAGEMENT

Intermediate

Languages

English

Native Speaker

Arabic

Native Speaker

Training and Certifications

Certifications
English-Arabic Translation Studies
English for Academic Purposes (EAP)
OMVIC Certification