Federico Belloni

Developed and executed strategic account plans to achieve sales targets and SKU distribution objectives across 3 businesses (Dairy, Alpro UHT, Baby Food). Managed a turnover of €16M and €180K trade spending.
• Successfully rebuilt and strengthened a key commercial relationship after a 3-month suspension, employing a win-win approach and increased flexibility to meet customer requests.
• Exceeded 2023 annual target for innovation distribution by 20% by calculating optimal investments based on each customer's actual distribution capacity.
• Negotiated and executed annual agreements, optimizing trade spending allocation to maximize ROI.

Oversaw internal company profitability and revenue management (pricing strategies, sales mix optimization, promotion, discount management, customer profitability strategies).
• Achieved the overall annual target inflation in 2022 of a double-digit €M by increasing the dairy list price and through promo optimization.
• Established the innovation’s positioning through pricing and promotion strategies and reached the internal profitability target. Worked on 20+ SKUs.
• Prepared, presented and coordinated monthly PRGM Meeting to the Management, including topics such as price monitoring, promotional analysis, and action plan (OBPPC “Occasion, Brand, Price, Package, Channel” project, strategic repositioning of Activia x8).
• Managed pricing and promotions at both the customer and SKU level on a quarterly basis, ensuring accurate promo assignment and alignment with strategic objectives.

Supervised 60 Point of Sales (POS) in the assigned territory to ensure execution, compliance and negotiate implementation strategies.
• Executed over 95% of extra displays across main formats.
• Negotiated and implemented the redesign of baby food and dairy displays in the three most important hypermarkets in the area.

Supported market analysis, sales team coordination to enhance promotional effectiveness in retail environments.
• Implemented the Aptamil Collection, managed relationships with the relevant agency, and coordinated promotional activities to ensure effective market presence.