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Feon Cruze, Executive Assistant

Feon Cruze

Executive Assistant·WeAssist,

United Arab Emirates

Bachelor's degree, Chartered Marketing

Work experience

Total years of experience: 6 years, 7 months

Executive Assistant

October 2023 - Present

WeAssist,

Dubai, United Arab Emirates

October 2023 - Present

• Provided comprehensive administrative, operations and executive support to the CEO,
Managing Director, and the leadership team across the organizations presence in Australia,
UAE and Sri Lanka.
• Increased productivity by an average of 20% through meticulously managing calendars,
scheduling an average of 20 meetings per week, and expertly handling 40+ emails and phone
calls daily.
• Managed sensitive emails, financial details, and confidential company information with
full discretion.
• Schedule meetings and appointments, prepare presentations, and coordinate domestic and
international travel arrangements.
• Calendar management by increasing efficiency and reducing conflict.
• Conduct market research and studies as executives required to assist with business growth.
• Managed team operations and performed clerical office functions to address queries,
concerns, and issues, escalating complaints to management.
• Contributed to successful event coordination and marketing administration for 05 corporate
events/campaigns, ensuring smooth execution and timely support.
• Screening, prioritizing, and responding to incoming communications, including emails and
calls, on behalf of executives.
• Contributed to lead generation by identifying and qualifying around 10 international prospects
weekly through warm calling, expanding the client pipeline across diverse regions.
• Coordinated critical document exchange between clients and government entities, resulting in
a 95%+ success rate for timely permit and license acquisition.
• Maintained a client satisfaction rate of 90% by providing timely and effective support for
registration and billing queries.
• Collaborated with 4 internal departments (Administration, Operations, Marketing & Sales)
to implement process improvements that reduced administrative bottlenecks by 8%.
• Maintained a 99% accuracy rate in data entry and scheduling.
Managed and coordinated an average of 10 virtual and in-person client meetings weekly,
optimizing executive/team calendars and ensuring timely follow-up for all engagements.

Company industry:
Administration Support Services
Job role:
Administration

Senior Marketing Executive & Personal Assistant

January 2021 - December 2023

George Steuart Health,

Dehiwala-Mount Lavinia, Sri Lanka

January 2021 - December 2023

• Provided executive and personal assistance to the Marketing Director which was 40% of
the role.
• Managed a team of 3-5 individuals with consistent training guidance.
• Achieved 5.7M LKR sales, significantly exceeding the 1.2M LKR monthly target by 4.75x,
demonstrating exceptional sales and marketing capabilities.
• Recognized as 1st Runner-Up, Department Recognition (2022-2023), for driving 30% sales
growth in Colombo.
• Reduced bottlenecks and improved operations efficiency by 9% in 20 cities.
• Organized over 50 networking events for respective products with a minimum of
150 attendees each, resulting in 25% new connections for the organization.

Company industry:
Pharmaceutical Manufacturing

Marketing Executive

December 2019 - December 2021

George Steuart Health

Colombo 10, Sri Lanka

December 2019 - December 2021

• Surpassed annual sales goals by an average of 110% over four years (2019-2023),
consistently driving revenue growth.
• Onboarded new team members by providing comprehensive training in both field
and office environments.
• Coordinated developing and implementing CSR projects and health awareness
campaigns(achieved through collaboration with community and healthcare staff).
• Generated 46 reports monthly with an average turnaround time of 3 days.
• Utilized relationship management skills to partner with over 150 key healthcare
decision-makers, resulting in significant sales growth.

Company industry:
Pharmacies

Education

Sri Lanka Institute of Marketing

December 2026

December 2026

Bachelor's degree, Chartered Marketing

Sri Lanka

GPA (percentage): 85%

GPA (percentage): 85%

Skills

Business Development
Expert
Business Development
Expert
Sales
Expert
Sales
Expert
Marketing
Expert
Marketing
Expert
Virtual Assistance
Expert
Virtual Assistance
Expert
Admin Assistant
Expert
Admin Assistant
Expert
ADMINISTRATIVE SUPPORT
Expert
ADMINISTRATIVE SUPPORT
Expert
PROCESS IMPROVEMENT
Expert
PROCESS IMPROVEMENT
Expert
ADMINISTRATIVE FUNCTIONS
Expert
ADMINISTRATIVE FUNCTIONS
Expert
COMPLIANCE MANAGEMENT
Expert
COMPLIANCE MANAGEMENT
Expert
Outlook
Expert
Outlook
Expert
Planning
Expert
Planning
Expert
STREAMLINING
Intermediate
STREAMLINING
Intermediate
Operation
Expert
Operation
Expert
Sales
Expert
Sales
Expert
MOTIVATIONAL SKILLS
Expert
MOTIVATIONAL SKILLS
Expert
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
TEAMWORK
Intermediate
TEAMWORK
Intermediate
PROBLEM SOLVING
Intermediate
PROBLEM SOLVING
Intermediate
Order
Intermediate
Order
Intermediate
Office Work
Expert
Office Work
Expert
Mail
Expert
Mail
Expert
Logistics
Intermediate
Logistics
Intermediate
Merchandising
Beginner
Merchandising
Beginner
Negotiation
Intermediate
Negotiation
Intermediate
Marketing
Intermediate
Marketing
Intermediate
Marketing Strategy
Intermediate
Marketing Strategy
Intermediate
Marketing Communications
Expert
Marketing Communications
Expert
Marketing Management
Intermediate
Marketing Management
Intermediate
Marketing Research
Intermediate
Marketing Research
Intermediate
Production
Intermediate
Production
Intermediate
Management
Expert
Management
Expert
Digital Marketing
Beginner
Digital Marketing
Beginner
Marketing Mix
Intermediate
Marketing Mix
Intermediate
Microsoft Office
Expert
Microsoft Office
Expert
Administration
Expert
Administration
Expert
Project Management
Intermediate
Project Management
Intermediate
Office Administration
Expert
Office Administration
Expert
Microsoft PowerPoint
Intermediate
Microsoft PowerPoint
Intermediate
Typing
Intermediate
Typing
Intermediate
Office Management
Expert
Office Management
Expert
Minutes
Expert
Minutes
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
EXECUTIVE INFORMATION SYSTEMS
Intermediate
EXECUTIVE INFORMATION SYSTEMS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
RESULTS FOCUSED
Expert
RESULTS FOCUSED
Expert
Purchasing
Expert
Purchasing
Expert

Social profiles

Languages

English

Expert

Training and Certifications

Certifications
Chartered Marketing (CIM) Degree