فراس الشولي

• Ability to develop and implement long-term business strategies to achieve company goals.
• Expertise in aligning business development plans with corporate objectives.
• Ability to work effectively with other departments such as marketing, finance, and operations to
achieve common goals.
• Strong communication and interpersonal skills for seamless collaboration.
• Skilled in competitive analysis to benchmark company performance against industry standards.
• Proficient in conducting market research to identify new business opportunities and emerging trends.
• Experience in leading and motivating sales teams to exceed targets.
• Strong team-building skills and the ability to foster a collaborative working environment.

-Planning delivery timetables
-Ensuring stores have enough stock
-Making sure suppliers have enough stock to meet demand
-Overseeing the ordering and packaging process
-Monitoring stock levels
-Tracking products through depots to make sure they arrive at their destination
-Overseeing arrival of shipments
-Review or update supply chain practices in accordance with new or changing environmental policies, standards, regulations, or laws.
-Select transportation routes to maximize economy by combining shipments or consolidating warehousing and distribution.
-Diagram supply chain models to help facilitate discussions with customers.
-Develop material costs forecasts or standard cost lists.
-Assess appropriate material handling equipment needs and staffing levels to load, unload, move, or store materials.
-Appraise vendor manufacturing ability through on-site visits and measurements.

• Responsible of managing the operating budget within the company guidelines ensuring all key
financial objectives are met
• Oversee and control all daily operations, policy implementation, marketing strategies, business
development plans, promotional activities, sales data, in order to improve forecasting and planning
• Recruit, hire and motivate staff of all departments: retail, sales, finance, administration, warehousing;
evaluate overall and individual performance, and implement proactive training processes
• Establish departmental goals which are based on exceeding the expectations of customers through
continuously improving products and services
• Set seasonal sales target for retail and wholesale and drive the sales team to ensure achievement of
the sales target
• Achieve continuous market studies in order to analyze critical business requirements, identify
deficiencies and potential
• opportunities and develop innovative and cost-effective solutions for enhancing competitiveness and
increasing revenues (SWOT Analysis)

•Responsible of managing the operating budget within the company guidelines ensuring all key financial objectives are met
•Define and implement long and short term objectives
•Oversee and control all daily operations, policy implementation, marketing strategies, business development plans,
promotional activities, sales data, in order to improve forecasting and planning
•Recruit, hire and motivate staff of all departments : retail, sales, finance, administration, warehousing; evaluate overall and
individual performance, and implement proactive training processes
•Establish departmental goals which are based on exceeding the expectations of customers through continuously improving
products and services
•Set seasonal sales target for retail and wholesale and drive the sales team to ensure achievement of the sales target
•Develop new relationship with potential target accounts (wholesale)
•Manage stock level and make key decision about stock control
•Achieve continuous market studies in order to analyze critical business requirements, identify deficiencies and potential
opportunities and develop innovative and cost effective solutions for enhancing competitiveness and increasing revenues (
SWOT Analysis)
•Prepare monthly and yearly reports to the Board of Directors and attend the board meetings

• Lead negotiations with suppliers, manage ordering processes, freight scheduling, and inventory
control

Directs a companys sales department.
Responsible for interviewing, hiring and training employees, as well as organizing and scheduling them.
Help team members reach out to existing clients and set up new accounts.
Excellent communication skills, informing team members what needs to be accomplished and how to go about it.
Strong leadership and ably motivating the sales force.


Follow up product performance in the market and monitor customer feedback.
Organize periodical inquiries and researches of market in general including markets, products, retailers and end consumers.
Monitor for company stock and make balance between products category ( A, B&C )
Study the needs of the market to maintain the proper products that satisfy the requirements of customers.
Place orders for the fast moving items and restudy for slow moving item
Monitor competitive products in the market.
Make seminar to presentation new products development
Prepare plans for promotional activities for the brand (Print, TV, Radio, Outdoors, Festivals).
Visit on a regular basis all markets in the Kingdom in addition to UAE and Yemen markets.
Place production orders and following them up until the products are delivered to Sales Treasury.
Conduct analysis concerning the market and competitors.
Maintain coordination between production and sales departments to ensure proper stock needed for the market.
Contribute in product development to make sure that it is in accordance with the market requirements.
Coordinate with Media Section in laying down media plans and promotional activities for the brand (Print, TV, Radio, Outdoors, Festivals).
Follow up issuing new and fast-moving products to salesmen, salesmen’s balance, and credit limits.

• Directs a companys sales department.
• Follow up product performance in the market and monitor customer feedback.
• Strong leadership and ably motivating the sales force.
• Monitor for company stock and make balance between products category (A, B&C)
• Responsible for interviewing, hiring and training employees, as well as organizing and scheduling
them.

marketing research for all the products in all saudi and GCC markets
- Creativity, problem solving and analytical talents.
- Keen instincts to quickly achieve end results- with key expertise in new product development and brand management
- Proven multi-tasking capabilities with strong ability to plan, prioritize and manage complex projects under aggressive timelines.
- Strong leadership talents, team player attitude and spirit, and the natural ability to establish consensus among cross-functional lines.