فداء أبو حسن

Lead strategic direction across key accounts, shaping marketing ecosystems that align business objectives with brand positioning and performance outcomes.

Key Impact:
Directed integrated marketing strategies across multiple high-value accounts
Built full-funnel marketing systems aligned with customer decision journeys
Played a key role in agency growth, contributing to SAR 2.7M in annual sales (2025)
Strengthened account growth through strategic advisory and long-term planning

Scope of Role:
Act as a strategic partner to senior client stakeholders
Lead cross-channel strategies (digital, PR, content, media) Oversee campaign lifecycle from strategy to optimization Manage and mentor a multidisciplinary team (~10 members)

Key Accounts:
Othaim Investment | MWAN | Noir Cinema | Buyzo | MENA Business Investment Group (MENA BIG) | Florian

Managed high-profile regional and international accounts, delivering integrated campaigns aligned with business objectives and brand positioning.

Key Impact:
Delivered large-scale campaigns across multiple industries Managed complex client portfolios with consistent delivery quality Strengthened long-term client relationships and retention Contributed to strategic direction across key accounts

Scope of Role:
Led end-to-end campaign execution across channels achieving a major increase in awareness, followers, and sales for key accounts
Managed client communication and stakeholder alignment Coordinated cross-functional teams for delivery excellence Supported brand and campaign strategy development

Key Clients:
Saudi Aramco | Popeyes | Total Energies | American Express | McDonald’s | Abdul Latif Jameel

Led brand marketing with full ownership of positioning, communication, and campaign execution.

Key Impact:
Strengthened brand positioning and market presence
Built structured marketing processes and internal alignment
Delivered end-to-end campaigns across multiple channels increasing SM followers by 30% and restaurant sales by 20%.

Scope of Role:
Developed and executed marketing strategies aligned with business goals Managed content, campaigns, and brand communication
Coordinated internal teams and external partners
Monitored performance and optimized activities

Contributed to marketing and communication initiatives within a structured, large-scale environment.

Key Impact:
Supported large-scale communication initiatives
Developed strong foundation in structured marketing operations Contributed to improving customer-facing communication

Scope of Role:
Assisted in campaign planning and communication strategies Coordinated with internal teams to align messaging