فراس أبو عساف

• Planned, executed & managed the overall digital marketing strategies for clients; including SEO, SEM, advanced email marketing, social media marketing, YouTube, search and display advertising campaigns, and outreach campaigns to drive traffic, enhance customer experience, and increase brand awareness, engagement, and sales.
• Identified bottlenecks in marketing processes and strategies, and provided action plans and instructions to hit planned goals on time
• Strategized, developed, managed, optimized, and scaled paid digital marketing campaigns across Google Ads, Facebook, and Instagram with monthly budgets of over $250, 000
• Implemented, monitored, and optimized retargeting ads using Facebook and Google Ads (GDN) to improve the visitor-to-paid conversion rate by 255%
• Led SEO efforts and conversion funnels to generate 180, 000 monthly unique site visitors and 1.2M page views for one of my client's websites.
• Performed content strategy, technical SEO, keyword research, and set up a backlink strategy that boosted a famous TV network traffic by 550% within 3 months
• Coached clients on creating top of funnel, middle of the funnel, and bottom of the funnel marketing materials and assets that generated more than 532, 000 unique visitors
• Built and optimized email marketing initiatives and trigger-based campaigns, including the calendar, creatives, segmentations, testing, optimization, and website triggers based on customer interactions with the clients’ platforms that improved retention by 43%
• Automated marketing KPIs (key performance indicators) reporting using Google Analytics, Facebook, Google Ads Analytics, Spreadsheets, Google Studio, SEO Tools, and CRM Software saving roughly 11 hours of manual work each week
• Developed and established a comprehensive marketing automation strategy and SOPs (Standard Operating Procedures) to save more than $34K in the marketing budget
• Oversaw 4 remote marketing specialists and 3 paid creative contractors
• Collaborated with a big digital marketing agency in UAE as an independent consultant on many projects.

• Developed and managed a strategic web roadmap for clients, including but not limited to activities such as digital marketing campaigns, conversion rate optimization tests, and Search Engine Optimization (SEO) initiatives.
• Managed, trained, motivated, and collaborated with clients’ internal teams to achieve immediate and long-term business goals, brainstormed new and innovative growth strategies, and identified and executed improvements for processes, systems, and overall strategy.
• Proactively test new ideas, offers, funnels, messaging, visual designs, and customers acquisitions strategies to find the secret recipe for effective communication with the right audiences to create a web experience that increases sales, AOV, and Customer LTV.
• Analyzed data in Google Search Console and Google Analytics, identified low-performing content and recommended solutions that improved content performance and decreased bounce rates
• Built out a culture of robust data collection, usability continuous improvement frameworks, and A/B testing systems to iteratively improve campaigns’ key performance metrics and benchmarks, leading to an average improvement of 46% from all campaigns’ revenue growth

• Secured and maintained funding levels. Also responsible for business strategy, strategic planning, operational excellence, budgeting, P&L forecasting, and regulatory compliance strategy.
• Developed, managed, and maintained strong relationships with internal stakeholders, external partners, agencies, and organizations within the private and public sectors.
• Worked across all departments to ensure that issues are identified and practical solutions are prepared.
• Developed a marketing strategy that strengthened market presence, whilst developing an effective sales force and distribution channels.
• Established the financial structure for the companies and supervise the finance team.

• Controlled debtors and Trade Finance Operations (TFO) which increased collection by 17% in 2006/2007 and decreased bank charges by 29%
• Contributed to the company strategy formulation and forward planning as a member of the finance management team.
• Maintained excellent relationships with high-profile customers such as Etisalat, ADIA, Ministry of Interior, Higher Colleague Of Technology, ADNOC, Etc.

• Managed the company’s financial system, and checked the correct allocation of costs to projects.
• Responsible for preparing financial statements, and reports to the general manager.