كلما زادت طلبات التقديم التي ترسلينها، زادت فرصك في الحصول على وظيفة!

إليك لمحة عن معدل نشاط الباحثات عن عمل خلال الشهر الماضي:

عدد الفرص التي تم تصفحها

عدد الطلبات التي تم تقديمها

استمري في التصفح والتقديم لزيادة فرصك في الحصول على وظيفة!

هل تبحثين عن جهات توظيف لها سجل مثبت في دعم وتمكين النساء؟

اضغطي هنا لاكتشاف الفرص المتاحة الآن!
نُقدّر رأيكِ

ندعوكِ للمشاركة في استطلاع مصمّم لمساعدة الباحثين على فهم أفضل الطرق لربط الباحثات عن عمل بالوظائف التي يبحثن عنها.

هل ترغبين في المشاركة؟

في حال تم اختياركِ، سنتواصل معكِ عبر البريد الإلكتروني لتزويدكِ بالتفاصيل والتعليمات الخاصة بالمشاركة.

ستحصلين على مبلغ 7 دولارات مقابل إجابتك على الاستطلاع.


تم إلغاء حظر المستخدم بنجاح
فراس أبو عساف, Head Of Marketing

فراس أبو عساف

Head Of Marketing·Royal Online Solutions

لبنان

بكالوريوس, Business Administration

الخبرة العملية

مجموع سنوات الخبرة: 19 سنوات, 8 أشهر

Head Of Marketing

مارس 2013 - حتى الآن

Royal Online Solutions

بيروت، لبنان

مارس 2013 - حتى الآن

• Planned, executed & managed the overall digital marketing strategies for clients; including SEO, SEM, advanced email marketing, social media marketing, YouTube, search and display advertising campaigns, and outreach campaigns to drive traffic, enhance customer experience, and increase brand awareness, engagement, and sales.
• Identified bottlenecks in marketing processes and strategies, and provided action plans and instructions to hit planned goals on time
• Strategized, developed, managed, optimized, and scaled paid digital marketing campaigns across Google Ads, Facebook, and Instagram with monthly budgets of over $250, 000
• Implemented, monitored, and optimized retargeting ads using Facebook and Google Ads (GDN) to improve the visitor-to-paid conversion rate by 255%
• Led SEO efforts and conversion funnels to generate 180, 000 monthly unique site visitors and 1.2M page views for one of my client's websites.
• Performed content strategy, technical SEO, keyword research, and set up a backlink strategy that boosted a famous TV network traffic by 550% within 3 months
• Coached clients on creating top of funnel, middle of the funnel, and bottom of the funnel marketing materials and assets that generated more than 532, 000 unique visitors
• Built and optimized email marketing initiatives and trigger-based campaigns, including the calendar, creatives, segmentations, testing, optimization, and website triggers based on customer interactions with the clients’ platforms that improved retention by 43%
• Automated marketing KPIs (key performance indicators) reporting using Google Analytics, Facebook, Google Ads Analytics, Spreadsheets, Google Studio, SEO Tools, and CRM Software saving roughly 11 hours of manual work each week
• Developed and established a comprehensive marketing automation strategy and SOPs (Standard Operating Procedures) to save more than $34K in the marketing budget
• Oversaw 4 remote marketing specialists and 3 paid creative contractors
• Collaborated with a big digital marketing agency in UAE as an independent consultant on many projects.

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Consultant

مارس 2010 - فبراير 2013

Independent Digital Marketing Analyst & Consultant

بيروت، لبنان

مارس 2010 - فبراير 2013

• Developed and managed a strategic web roadmap for clients, including but not limited to activities such as digital marketing campaigns, conversion rate optimization tests, and Search Engine Optimization (SEO) initiatives.
• Managed, trained, motivated, and collaborated with clients’ internal teams to achieve immediate and long-term business goals, brainstormed new and innovative growth strategies, and identified and executed improvements for processes, systems, and overall strategy.
• Proactively test new ideas, offers, funnels, messaging, visual designs, and customers acquisitions strategies to find the secret recipe for effective communication with the right audiences to create a web experience that increases sales, AOV, and Customer LTV.
• Analyzed data in Google Search Console and Google Analytics, identified low-performing content and recommended solutions that improved content performance and decreased bounce rates
• Built out a culture of robust data collection, usability continuous improvement frameworks, and A/B testing systems to iteratively improve campaigns’ key performance metrics and benchmarks, leading to an average improvement of 46% from all campaigns’ revenue growth

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Managing Director

سبتمبر 2007 - يوليو 2009

Al Shebani Group

أبو ظبي، الإمارات العربية المتحدة

سبتمبر 2007 - يوليو 2009

• Secured and maintained funding levels. Also responsible for business strategy, strategic planning, operational excellence, budgeting, P&L forecasting, and regulatory compliance strategy.
• Developed, managed, and maintained strong relationships with internal stakeholders, external partners, agencies, and organizations within the private and public sectors.
• Worked across all departments to ensure that issues are identified and practical solutions are prepared.
• Developed a marketing strategy that strengthened market presence, whilst developing an effective sales force and distribution channels.
• Established the financial structure for the companies and supervise the finance team.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
الإدارة

Financial Management and TFO Controller

أغسطس 2006 - سبتمبر 2007

Alpha Data IT Solutions

أبو ظبي، الإمارات العربية المتحدة

أغسطس 2006 - سبتمبر 2007

• Controlled debtors and Trade Finance Operations (TFO) which increased collection by 17% in 2006/2007 and decreased bank charges by 29%
• Contributed to the company strategy formulation and forward planning as a member of the finance management team.
• Maintained excellent relationships with high-profile customers such as Etisalat, ADIA, Ministry of Interior, Higher Colleague Of Technology, ADNOC, Etc.

مجال الشركة:
خدمات تكنولوجيا المعلومات
الدور الوظيفي:
المحاسبة والتدقيق

General Accountant

مارس 2006 - يوليو 2006

Building Art General Contracting

أبو ظبي، الإمارات العربية المتحدة

مارس 2006 - يوليو 2006

• Managed the company’s financial system, and checked the correct allocation of costs to projects.
• Responsible for preparing financial statements, and reports to the general manager.

مجال الشركة:
البناء والتشييد
الدور الوظيفي:
المحاسبة والتدقيق

التعليم

Lebanese University

يوليو 2004

يوليو 2004

بكالوريوس، Business Administration

لبنان

Lebanese University

يوليو 2004

يوليو 2004

بكالوريوس، Business And Law

لبنان

Skills

Marketing Mix
Expert
Marketing Mix
Expert
Google Adwords
Expert
Google Adwords
Expert
SEO
Expert
SEO
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing
Expert
Marketing
Expert
Copywriting
Expert
Copywriting
Expert
Search Engine Marketing (SEM)
Expert
Search Engine Marketing (SEM)
Expert
Problem Solving
Expert
Problem Solving
Expert
Facebook Advertising
Expert
Facebook Advertising
Expert
Search Engine Marketing (SEO)
Expert
Search Engine Marketing (SEO)
Expert
Google Ads
Expert
Google Ads
Expert
Google Analytics
Expert
Google Analytics
Expert
Sales Funnel Optimization
Expert
Sales Funnel Optimization
Expert
Multitasking Skills
Expert
Multitasking Skills
Expert
Ecommerce Marketing
Expert
Ecommerce Marketing
Expert
Google Tag Manager
Intermediate
Google Tag Manager
Intermediate
Email Marketing
Expert
Email Marketing
Expert
Interpersonal Skills
Expert
Interpersonal Skills
Expert
Inbound Marketing
Expert
Inbound Marketing
Expert
Marketing Automation
Expert
Marketing Automation
Expert
Communication Skills
Expert
Communication Skills
Expert
Analytical skills
Expert
Analytical skills
Expert
Microsoft Office
Intermediate
Microsoft Office
Intermediate
GTM Strategies
Expert
GTM Strategies
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Google Adwords
Expert
Google Adwords
Expert
SEO
Expert
SEO
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing
Expert
Marketing
Expert

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي

اللغات

العربية

اللغة الأم

الانجليزية

متمرّس

التدريب و الشهادات

الشهادات
Inbound Marketing
Feb 2016
Google Analytics
Jan 2016
Google Partners
Jan 2016

الهوايات والاهتمامات

Hiking
Walking
Watching Movies
Reading