فراس السيف

- Leading TT channel performance and in-market execution.
- Developing annual sales strategies across core categories.
- Building long-term partnerships with key customers.
- Driving numeric distribution, visibility, and commercial execution.
- Managing supervisors & sales teams to deliver consistent revenue growth.
- Improving market coverage and strengthening RTM efficiency.

• Lead sales efforts across all channels and ensure achievement of volume, Organic Growth (OG), and Real Internal Growth (RIG) targets by category.
• Implement core distribution, coverage, and visibility strategies in line with business objectives.
• Optimize route-to-market strategies, explore new business opportunities, and manage customer/channel business plans.
• Drive trade investment optimization, monitor customer performance, and develop long-term business relationships with key clients.
• Achieved sales targets across all channels, contributing to the growth of the FMCG segment.
• Ensured core distribution, visibility, and coverage objectives in line with business directives.

• Oversaw daily performance and target achievement of the sales team, ensuring operational goals were met.
• Implemented marketing strategies and campaigns, product launches, and adhered to business standards, ensuring alignment with company policies.
• Coached and developed the sales team to maintain high standards of customer service and performance.
• Led a team to meet operational sales goals, delivering business plans and performance targets.

• Directed sales policies, objectives, and initiatives, developing short- and long-term sales strategies.
• Forecasted annual sales quotas and executed national sales programs, achieving targets for both new and existing products.
• Managed and motivated the sales force, driving professional growth and ensuring monthly sales targets were met.

• Directed sales policies, objectives, and initiatives, developing short- and long-term sales strategies.
• Forecasted annual sales quotas and executed national sales programs, achieving targets for both new and existing products.
• Managed and motivated the sales force, driving professional growth and ensuring monthly sales targets were met.
Achieve growth and hit sales targets. Design and implement a strategic business plan that
expands customers.
• Revising the sales plan and implementing sales strategies for one of the leading products (SKU’s) in Jordan: Nestle, Lambweston, Farm Frites, Pride, Seara, Emborg, Unilever, California Garden.
• Revised & implemented the sales plan, including market analysis, budgeting & sales forecasting.
• Generated sales opportunities from the top 100 customers in traditional trade segments.
• Managed, motivated, and directed the sales team of ten persons; implementing daily reporting procedures for the sales team; sales sector distribution; mentoring salespersons to achieve sales targets.
• Maintained a professional and productive level of customer satisfaction with existing and new customers.
• Led sales strategies for major FMCG brands including Nestlé, Unilever, and California Garden in Jordan, achieving growth and sales targets

Increased revenue and market share by optimizing Samsung’s partner channels across the Levant region.
• Implemented global channel programs to boost partner engagement and drive sales.
• Developed business plans for Samsung partners.
• Analyzed sales trends and accurately forecasted quarterly sales.
• Led merchandiser training initiatives, enhancing product presentation and in-store performance.
• Ensured top-tier customer service and resolved escalated customer issues promptly.
• Managed promotional campaigns, special events, and in-store displays to maximize sales impact.
• Regularly updated headquarters with performance metrics and competitive insights.
• Monitored local market trends and competitor activities, adapting strategies for continuous improvement.

Led sales and distribution efforts for the Traditional Trade Market, driving growth through effective team management and strategic planning.
• Revised and implemented data-driven sales plans, including market analysis, budgeting, and forecasting, achieving key sales KPIs.
• Generated significant sales opportunities with the top 100 customers in the traditional trade segment, driving growth in revenue.
• Managed and motivated a sales team, implementing daily reporting procedures and mentoring team members to consistently meet or exceed sales targets.
• Ensured high levels of customer satisfaction and retention by maintaining productive relationships with both new and existing customers.
• Produced monthly performance reports for senior managers in Jordan and Saudi Arabia, tracking KPIs and providing insights for strategic decisions.

• Drove sales growth in the Large Supermarkets & Wholesalers sectors by leading a high-performing sales team and implementing strategic sales initiatives.
• Managed a team of sales representatives, consistently achieving sales and revenue KPIs.
• Developed a Market Information System to monitor competitor performance, enhancing competitive strategy.
• Created and executed strategic sales plans, including budgeting, forecasting, and market analysis.
• Identified key sales opportunities in Wholesale and Traditional Trade, to increase our market share.
• Delivered monthly performance reports to senior management, tracking KPIs and providing actionable insights.

• Oversaw the Traditional Trade Sector, driving sales performance and market growth for key P&G brands through strategic leadership and KPI-focused initiatives.
• Managed and motivated a sales team, achieving of growth in sales revenue and consistently meeting or exceeding monthly sales targets.
• Revised and executed data-driven sales plans for high-performing P&G SKUs (Gillette Razors, Household, Haircare, Olay Skincare, and Crest Healthcare), resulting to increase in product penetration and market share.
• Identified and capitalized on new business opportunities, driving of growth in new account acquisitions.
• Monitored sales performance metrics (e.g., volume, value, and distribution KPIs) to optimize team performance and ensure alignment with corporate objectives.

• Provided detailed sales performance analysis and reporting, supporting business planning and decision-making processes.
• Monitored sales trends, logistics, and customer feedback, identifying variances and providing actionable insights to support decision-making.
• Tracked and evaluated sales team performance in the field, aligning efforts with sales KPIs.
• Conducted comprehensive analysis of customer service KPIs and distribution routes for the 5-gallon cooler product, improving delivery efficiency.
• Presented data-driven reports to support strategic planning, budgeting, and performance reviews, directly contributing to quarterly and annual operational adjustments.