Marketing Executive
Wraps Arabia
Total years of experience :21 years, 7 Months
- Handle all marketing operations related to the company, reporting to the marketing manager in Dubai
- Monitor all social media platforms for the company’s brands, setting monthly meetings to discuss reports
- Make sure all marketing material complies with the brand’s guidelines
- Review customer comment cards, and send feedback to our HQ in Dubai
- Execution of all marketing campaigns of the awards granted to DAAR.
- Managed the official ceremony for Riyadh Shopping Festival 2014 at Al-Qasr Mall, while ensuring that the work of the event planning agency is executed as agreed.
- Handled different marketing and PR tasks in Riyadh Real Estate Development Exhibition 2012, 2013, and 2014.
- Assisted the Head of Marketing in setting up the marketing plans for the various projects of the company.
- Successfully managing all the marketing operations related to the opening of Al Qasr Mall and sending daily follow up reports to my superiors.
-Present to different advertising agencies the company’s needs for any specific marketing campaign and recommend on the most efficient agency.
- Act as a liaison between our department and external marketing consultants appointed by our company.
- Assisted in setting the 2013 marketing budget of Al-Qasr Mall.
- Assisted in other marketing related projects such as the corporate brochures, and ad campaigns.
- Manage the overall operations of the company in Riyadh managing a 15 person team (including salesmen and promoters)
- Develop and execute marketing programs that increase brand identity and awareness of the product
- Define product strategies and determine its weaknesses and areas to be modified
- Conduct competitive strategic analysis, consumer segmentation, and consumer insight development based on which I plan the branding activity
- Train promoters and follow up on their performance and make regular visits to the promotion sites
- Monitor the “after promotions” turnover levels and continuously motivate the team members
- Consistently meeting and exceeding established sales targets
Interact with customers on a daily basis, improved customer satisfaction by 100%
- Analyze and review the surveys conducted to understand how each company/product is performing
- Promote the airport’s retail and services venues
- Develop and coordinate marketing strategies and programs
- Assist producing promotional materials, advertisements and publications
- Update the airport’s mobile application and merchant directories
- Continuously go to the airport floor and meet with consumers/passengers to point out their needs and comments
- Follow up with suppliers to ensure quality is met and accurate deliveries
- Coordinate with the loading department to ensure the loaded materials are in compliance with the general standards and regulations and with the general marketing goals
- Conduct other marketing, public affairs and other duties as assigned
- Send accurate reports to the management updating on executions and detailing any problem or comment
- Had intensive training and courses in the Customer Service, Basic Passenger Service, Hold Control and DCS program that are applied by the airport
- Managed and grew a small kickboxing gym into a challenging sports center that retails sports equipment and sportswear and trains athletes on both professional and amateur levels;
- Established a finance, marketing and sales departments and managed up to 7 employees;
- Continuously achieved designated profitability and market share growth goals;
- Developed a reporting system to be always informed about the staff and athletes achievements;
- Used the gym to enhance my advertising and marketing abilities whose implementation helped in increasing the revenues by 43% due to increase in sales and in the number of the training athletes;
- Successfully planned the marketing campaigns of the gym and monitored its executions;
- Prepared and conducted advertising plans and meetings that enables the gym to successfully get sponsorships that are used either in capital expenditure or in sending the gym’s kickboxing team to international competitions;
- Motivated staff to extend their best effort in meeting and exceeding club objectives;
- Retailed sports equipment, machines, and sportswear;
- Trained Kick boxers at both levels: professional and amateur
- Maintained and developed relationships with clients
- Assisted in planning and preparing advertising and promotional material to increase sales and shelf space
- Tracked the competitor’s activities in the market, implemented promotional and marketing activities that could assist increasing the company’s turnover and market share
- Developed and executed promotional plans which increased volume and in-store visibility
- Helped increasing the demand and introducing the company’s products to new clientele and started new relationships with many schools, stationary stores, libraries, and many others
- Followed on with the sales manager regarding missing stock
- Accurately followed the company’s general goal and always worked on implementing the strategies that lead to achieving this goal