Commercial Manager
The Sultan Center Lebanon (TSC)
Total des années d'expérience :20 years, 10 Mois
Managing a portfolio of purchases worth USD 30M
Managing a sales portfolio worth USD 40M (end of 2016)
Developing product assortment across fresh foods and FMCGs in a way that ensures meeting customer needs and wants, drives and induces sales, while sustaining an optimal profitability.
Establishing business agreements (shared sales or rental agreements) with potential investors (such as Wooden bakery, Souk Al Tayeb, Rachidi, etc...)
Building yearly promotional calendars
Conducting weekly and seasonal leaflets/Catalogues
Planning seasonal activities and ensure they are properly implemented.
Managing the supply chain team and developing their ordering process to ensure optimal product availability across the line
Negotiating business agreements with suppliers on yearly basis (enhancing profitability), and developing joint business plans
Setting plans to achieve sales and GP targets
Managing a commercial team of 4 senior buyers and a promotions executive.
Managing a portfolio of USD 15M yearly sales and 11M purchases
Negotiating yearly contracts with suppliers and finalizing business reviews. An additional 0.7% points were achieved on total GP beginning of 2016 (deli department) 1 point to Bakery GP and 0.5 to dairy
Achieved a total growth of 11% to the sales of handled department in 2014 and 4% in 2015, and 4.5% in 2016
Managing suppliers account and sustaining strategic business partnerships.
Conducting trade deals on branded and non-branded food commodities.
Sourcing goods based on market’s needs/wants and store format.
Setting prices as per pricing guidelines and pricing strategy.
Mobilizing promotional activities with suppliers, which help attracting more traffic and inducing sales.
Ensuring optimal availability of products across stores.
Setting directions and guidelines to the operational team to ensure set targets are reached.
Reporting to commercial manager
Achieved 4 additional points to total deli GP through contracts negotiation, cost negotiation, trade deals and retail audits
Recorded a 15% growth on total sales
Managing a team of 2 buyers
Setting monthly sales and GP targets and monitoring the daily progress in order to ensure the yearly budgets are certainly met.
Doing market researches, and taking proper actions on assortment, pricing, and promotions level to ensure market alignments.
Negotiating better agreements, which drive the company additional incomes.
negotiating better costs, which reflect on margins positively
negotiating better costs, which reflect on margins positively
Reporting to Fresh foods commercial manager
Negotiating yearly contracts with suppliers and finalizing business reviews.
Managing suppliers account and sustaining strategic business partnerships.
Conducting trade deals on branded and non-branded food commodities. .
Sourcing goods based on market’s needs/wants and store format.
Setting prices as per pricing guidelines and pricing strategy.
Mobilizing promotional activities with suppliers, which help attracting more traffic and inducing sales.
Ensuring optimal availability of products across stores.
Setting directions and guidelines to the operational team to ensure set targets are reached.
Reporting to Fresh Foods merchandise division manager
Monitored and fine tuned the tasks of Supply Management team.
Responded to the team’s complains and concerns.
Championship of New System reports’ development project.
Increased product availability across divisions.
Monitored and supervised the receiving and movement process of home center shipments for new stores.
Monitored near to expiry issues and developed necessary SOPs
Handled the Deli department across corporation; managed a portfolio of 19.6 million USD sales (2007 records)
Managed the product assortment in terms of selecting and sourcing new lines/ranges, enhancing product presentation, developing promotional deals and setting competitive and profitable prices.
Handled foreign suppliers' account of Deli department through developing business relationships, and sustaining strategic partnerships.
Developed and negotiated agreements with foreign suppliers for year 2008 (pursued an average rebate of 2.5% on gross purchases)
Analyzed, rationalized, managed, and developed the foreign assortment of deli department across corporate.
Recorded a growth of 30% in "foreign deli" sales across Kuwait, Jordan, and Oman.
Conducted corporate business trips to Jordan and Oman, revised and audited the ordering books of Omayrat new opening store in Oman.
Accompanied the acquisition process of Monoprix and Giant -the biggest retail chain in Lebanon); a one month business trip was conducted to Lebanon immediately after the acquisition to issue, monitor, and follow up the orders of all foreign fresh food assortment.
Generated a detailed sourcing plan to replace foreign missing assortment in the new Lebanon's acquisition.
ss reviews.
• Prepared franchising package in coordination with Franchise Business Consultants office.
• Established the international division, which managed and handled franchising proposals.
• Developed a Moustache exclusive buying loan program especially tailored for Moustache Clients.
• Developed company’s marketing materials and tools.
• Developed especial statistical reports, which were built in the MIS system.
Carried out a new approach to sales in the company through creating a new cliental data base across Beirut.
Introduced new customers (NGO and International construction companies) to Kabul Branch.
Worked as a sales consultant in Kabul/Afghanistan for six months and assisted in the branch management.