فراس مشلب

Responsibilities:
* Managing Fabric & Home Categories of P&G brands comprising 65% of total trade
* Led sales team continuously to achieve their targets by brand across all trade channels
* Managed Budgets used to develop profit generating strategies
* Managed to maintain stock availability & Promotion readiness
* Develop strategies with P&G to increase awareness, market shares and company
revenue
* Devised mega in-store exploitations for new products & initiatives
* Led in-store projects by formulating plans, securing budgets and ensuring proper
executions