Firas Nassereddine

• Assisted in competitor and social media analysis, identifying trends that supported the content strategy and helped increase audience engage‑
ment by 10 % .
• Contributed to the creation and management of the content calendar, ensuring posts aligned with the brands goals and timing.
• Supported the execution of paid ad campaigns on Meta, learning how to optimize ad performance for improved reach and engagement.

• Conducted a full brand analysis and competitor research for Rifais entry into espresso shots, identifying key market opportunities and strategic
insights.
• Won the competition with our ad campaign and strategic recommendations on social media approach and communication tools, driving the
successful launch of Rifais espresso shots.

• Analyzed and recommended strategies to enhance Sidewalks social media presence, focusing on increasing organic reach and reducing de‑
pendency on paid ads, with tailored solutions for each platform.