Firas Elheib, Regional Sales Manager

Firas Elheib

Regional Sales Manager

Mbc Group - Saudi Arabia (GOBX)

Location
Saudi Arabia
Education
Bachelor's degree, Computer Technology & Programming
Experience
22 years, 11 Months

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Work Experience

Total years of experience :22 years, 11 Months

Regional Sales Manager at Mbc Group - Saudi Arabia (GOBX)
  • Saudi Arabia - Riyadh
  • My current job since March 2019

-Lead a team of Sales and marketing through KSA to achieve the monthly target.

- Put the marketing plans cooperating with mbc TV and radio teams.

- Full operation for our products Ads on Social Media (Facebook, Instagram, Twitter..etc..)

- Getting our Sales reports from the markets (Weekly).

- Build Sales monthly analysis and share it with our planning manager to put the right plan for the next months.

-Do full communication with Hypermarkets and Local market managers and do monthly visits to the markets in the main 3 cities to check the sales and fix the problems.

- Follow Up with my Sales team step by step by WhatsApp Group and get instant reports from them and check if they have any shorts with stock or in POS Ads tools.

- Do daily, weekly, and monthly reports to my managers in Dubai, and keep them updated with the market situation. - Budget, plan, and forecast financials targets.

- Ensure that customer satisfaction and service levels exceed benchmarks.

- Keep contact and visit any potential customers and put plans to sell our services as commercial by opening doors to sell compounds, Hotels, and making bulk plans with other companies, which help us sell a big amount in a short time.

-Build a good relation with Extra, Xcite, Hyper Panda, Carrefour, Eddy, etc.. all division's team managers and push them to raise the sales operation and make new orders.

Sales Manager at OSN
  • Saudi Arabia - Riyadh
  • June 2013 to March 2019

-Put the plans to cover the whole Riyadh and central area with our services.
-Responsible for interfacing with potential clients both via telephone and outside.
-Put The monthly Target for my sales team and continue with them to get it.
-Tracking the competition activities within the market as well as the region.
-Go in the big deals and meet big heads in Hotels, compounds, Hospitals, and Departments to close with them.
-Assisted in customer service of English & Arabic speaking clients.
-I closed the biggest contract in OSN History, by selling the Riyadh Metro Project (BACS) 2500 OSN subscription for 4 years of the contract.

Sales Executive at Globus Logistics
  • Saudi Arabia - Riyadh
  • June 2011 to June 2013

-Acquired, Planned and listed Vallechara water in all HORECA account across KSA.
-Marketing aluminum chairs in the local market, with sales insights and retail study.
-Build a strong e-marketing internet shopping websites and open accounts with them to sell our sellable items.
-Feasibility Studies, Business Plans and market analyses for Dr. Café Coffee.
-Set target and monitor Sale for Rattan Chair in the local Market.
-Prepare Online E Sale Process.

Team Leader of IT & Translation Department at Orbit Media Production
  • Saudi Arabia - Riyadh
  • June 2006 to January 2011

The Company is primarily engaged in the Media industry.

Highlights:
• Successfully performed technology research and developed compiled analysis report for new project in 2008 and 2009 in New York - USA
• Efficiently developed technical translation audio and video online, Automatic Speech Recognition (ASR).

Key Responsibilities:
• Efficiently working towards to bring best techniques, visual interpretation and translation techniques in practice.
• Identifying and analyzing complex problems; distinguishes between relevant and irrelevant information to make logical decisions; provides solutions to departmental problems.
• Translating documentary and American social series as well as designing and implementing the daily magazine, with software professional.
• Producing high quality translations of varying complexity, subject matter and length ensuring the highest standard of accuracy, and maintaining the spirit, intent, context, quality, technical language and nuances of the original version, using precise, clear and proper terminology.
• Coordinating work efforts with project teams and service providers and ensuring team complete the tasks within committed timeframes and standards.
• Creating and maintaining translation techniques, operational procedures, technical documentation, to accomplish greater operational effectiveness/efficiency.
• Administering and controlling staff annual leave, personnel records; personnel files as well as maintaining annual review performance process, including performance evaluations, merit review process.
• Leading, managing and motivating in-house employees to provide best-in-class service, motivating and encouraging staff members to achieve business targets.
• Keeping abreast of latest changes, new terminologies and developing the translation techniques including pasting the translation to video files, and to checking the time with the translation.

Counter Manager at SARA Group - GTV
  • Saudi Arabia - Riyadh
  • April 2003 to May 2006

Highlights:
• Played a pivotal role in executing market research and compiling analysis report to support the company's best Brand.
• Successfully achieved personal sales goals.

Key Responsibilities:
• Formulated and implemented strategic business plan and expectations to position the company as one of the most recognized brands in the region.
• Implemented an integrated range of sales and marketing concepts consistent with overall goals and objectives of the business.
• Steered counter initiatives through effective merchandising to maximize profits concurrently augmented sales and profitability metrics through prudent execution of company programs.
• Assumed complete counter responsibilities including personnel management, merchandise selection and presentation and store operations.
• Periodically tracked the count and condition of items/inventories in the store and maintained cordial relations with vendors.
• Drafted periodic performance reviews, to compare targets achieved against established goals and provided feedback to management.
• Recruited competent Clinique consultants and conduced screening consultations. Ensured high levels of motivation amongst personnel by introducing aggressive targets and incentive schemes.
• Prepared orientation programs for consultants and monitoring consultant orientation process, including training for new Consultant and Counter/Market Education Manager.
• Developed and executed action plans based on market calendar for goal obtainment.
• Maintained adequate staffing levels, oriented and trained team members to exceed customer expectations, ensured compliance with uniform/appearance standards whilst communicating performance expectations.

Wholesale Manager at Al- Homaidi for Watches
  • Saudi Arabia - Jeddah
  • April 2002 to April 2003

Key Responsibilities:
• Spearheaded sales initiatives, developed and implemented an integrated range of brand marketing concepts/strategies and appropriate customer plans.
• Successfully negotiated revenue-generating relationships with leading prospects by targeting potential clients and formulated strategic marketing objectives and creative ideas to maximize output.
• Identified customer needs and suggested most appropriate solutions within the product range. Monitored competitor initiatives and instituted counter measures
• Generated sales opportunities by identifying appropriate business targets, devised a strategic sales process, and managed the prospect to close sales.
• Researched market trends for innovating new products and upgrading existing line to anticipate/neutralize competitor initiatives, minimize risk and maximize profit.
• Maintained inventory control by reviewing inventory management system with an attention to sales, shortages, returns, mark-ups and markdowns.
• Established and maintained a good business relationship with suppliers and vendor representatives to ensure general merchandise orders are received accurately; quantities and prices are according to approved mark-up policy.

Sales Associate at Saks Fifth Avenue Riyadh
  • Saudi Arabia - Riyadh
  • January 2001 to April 2002

Key Responsibilities:
• Designed and implemented strategic plans and effective selling techniques to increase multiple sales and productivity, in compliance with organizational policies and procedures.
• Projected sales targets, prepared action plans/schedules and formulated initiatives for achieving the targets and provided requisite reports to the upper management.
• Created and developed new business clients as well as sustained existing customer base, converted leads into business for the company and ensured renewals to surpass targets.
• Provided assistance to customers with all product lines and services including product features and benefits. Maintained visually appealing display by presenting merchandise to consumers effectively to support sales growth.
• Maintained transaction register with focused on sales, shortages, returns, mark-ups, exchanges and markdowns.
• Offered special services to customers including gift wrap, gift registry, locating merchandise, catalog orders, special orders, back orders and charge sends.
• Optimized sales through delivering effective customer service and ensured complete customer satisfaction by ascertaining all delivery deadlines and commitments to customers are met

Education

Bachelor's degree, Computer Technology & Programming
  • at Aleppo University
  • August 2001

Other Trainings and Certifications: • Nov 2009: Xlibris - Book Exhibition – New York, USA. • May 2006: Marketing Skills – Guerlain, Center, Bangkok, Thailand. • Feb 2005: Negotiation Skills - Malaysia Guerlain Center, Kuala Lumpur, Malaysia.

Specialties & Skills

Leadership
Merchandising
Wholesale
Management
Multimedia
Public Relations, Market/Competitor Analysis, Promotion, Visual Merchandising, Technical Translation
Computer Related Skills: MS Office, Internet, Outlook, Corel Draw, Photoshop & Java
Strategic Planning & Sales, Customer Service, Sales Analysis, Translation & Interpretation
Team Management, Coordination & Development, Training & Recruitment, Performance Review, Motivating
Customer Service, Management Reporting, Documentation, Report Generation
Leadership, Team Management, Motivational Skills, Interpersonal & Communication Skills
Analytical Skills, Ability to Work Under Pressure, Decision Making & Problem Solving Skills

Languages

Arabic
Expert
English
Expert