Fiza Saeed

Designed and executed corporate acquisition and retention strategies, increasing account conversion by 20%.
Collaborated with product and marketing teams to develop go-to-market inputs for new B2B telecom packages.
Applied customer segmentation and data analytics to identify growth opportunities and personalize engagement.
Supported pricing strategy and competitive benchmarking to enhance product positioning. Managed key enterprise accounts and
cross-selling initiatives that lifted ARPC by 15%.
Delivered consistent KPIs through consultative, insights-driven solution selling.

Owned end-to-end merchandising strategy for global brands (NEXT, Dune London, Steve Madden, Li & Fung, Red Tape).
Deliver the seasonal business strategy by monitoring and impacting the critical path, range building and product selection.
Negotiate with new suppliers on product pricing, payment terms, cost of freight, provision of training, and the extent of their
involvement in advertising and promotions, to decide on placing a purchase order with the supplier for the concerned product.
Partnered with European teams on pricing, costing, and delivery strategies for higher profitability.
Collaborated with design & sourcing teams from sampling departments to ensure seamless transition from prototype to bulk
production.
Fostered cross- functional collaboration between sales and marketing team for streamlined operations.
Conducted competitor & market analysis to refine product mix and strengthen brand presence.
Manage range and product hierarchy and create the seasonal phasing plan
Streamlined coordination between design, sourcing, marketing, and retail teams.
Prepare and manage the buying calendar, formulate seasonal product focus plan with marketing and VM to drive key product
initiatives
Supported new product launches and seasonal rollouts across multiple markets.

Managed campaign performance analytics, improving ROI by 15%.
Supported integrated media and digital campaigns for luxury product launches.
Executed cross-channel marketing initiatives that strengthened regional visibility and brand equity.