fiza zyed

• Designed a nutrition-based mobile app using a research-driven approach.
• Conducted user research and competitive analysis to identify gaps and opportunities.
• Translated insights into user journeys, information architecture, and intuitive interactions.
• Simplified complex nutritional data into clear, usable experiences.
• Developed wireframes to high-fidelity designs ensuring consistency and usability.
• Iterated on designs through feedback, aligning with user needs and product goals.

1) Translated real user frustrations into clear design opportunities by digging into research, patterns, and behaviour.
2) Strengthened the visual voice of the projects by contributing to reusable components and design standards.
3) Collaborated across teams to turn concepts into practical, user-friendly solutions.
4)Gained the ability to perform, where tight timelines sharpened my decision-making and design clarity

• Contributed to the redesign of a live website, improving usability and visual consistency.
• Redesigned user flows and UI components to enhance clarity, accessibility, and efficiency.
• Structured information architecture and refined layouts for scalable solutions.
• Applied end-to-end design from research to high-fidelity UI and prototyping.
• Collaborated with teams and incorporated stakeholder feedback to

• Developed logos and identity systems by understanding brand positioning, target audience, and
market context.