Sales Manager
M.H. Alshaya Trading Co. LLC.
Total years of experience :16 years, 0 Months
Achieve marketing & sales operational objectives by contributing marketing & sales information & recommendations to strategic plans, resolving problems, identifying trends and implementing change.
Identifies marketing opportunities by identifying consumer requirements, defining market, competitor's share, establishing targeted market share.
Improves product marketability & profitability by researching, identifying, & capitalizing on market opportunities, improving product packaging, coordinating new product development.
Sustains rapport with key accounts by making periodic visits, exploring specific needs, anticipating new opportunities.
listening to customer requirements and presenting appropriately to make a sale;
Maintaining & developing relationships with existing customers in person and via telephone calls & emails.
Challenging any objections with a view to getting the customer to buy.
Responsible for P&L and team management with specific emphasis on maximizing profitability/sales by exploiting every opportunity to drive sales.
Conduct recruitment drives for new stores covering GCC.
Reduce stock loss and maintain cost controls.
Establish and ensure clear communication with Operation Manager, brand and other levels.
Drive highest possible standards of Visual Merchandising.
Ensure floor achieves defined stock loss targets.
Support and work towards achieving 100% Internal Audit compliance.
Manage a team of 30 Managers, senior sales and Sales associates.
Analyzing consumer buying patterns and predicting future trends.
Regularly reviewing performance indicators, such as sales and discount levels.
Manage and control all aspects of store operations with a view to increasing profitability and growth.
Direct, coach, support and delegate to the team - monitoring their performance to achieve store target. Motivate a team of 4 staff and develop their potential and ensure productive usage of their time.
Analyze stock management information available to ensure sales opportunities are maximized.
Maximize sales promotion and brand activities through effective planning and preparation to meet sales targets.
Ensure the store is merchandised commercially and visually to world standards.
Prevent shrinkage by managing Sensormatic system and its functioning and also keeping an eye on the customers/change rooms by controlling the number of items taken for trial. This also included a strict policy of monitoring staff at all times.
Negotiate contracts for the procurement of required materials and services from approved suppliers. Establish strategies to improve supply chain, solve shortage issues and strengthen supplier relationships.
Primary responsibility was to design Shawls & stoles through market research and study of comparable brands while also acting as a buyer for all three segments of the business.
Source, pre-qualify and evaluate suppliers to assess what services and products they are qualified to provide thereby ensuring that the correct products and services are available.
Conceptualize Design, Develop and control creative concepts using specialist skills, software where applicable in order to provide solutions to support the business.
Line item as well as bottom line management by ensuring designs as well as quality were world class and marketable. Attend trade shows to market products to retailers all over India.
